Baywatch Audience in United States

Baywatch logo

Baywatch has an estimated audience of 2,044,933 people in United States. 46.7% are female, 53.3% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Alvin and the Chipmunks, Jason Momoa, Luke Perry, Michael Cera, Barnes & Noble.

The average Baywatch fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alvin and the Chipmunks, Jason Momoa, Luke Perry, with strongest over-indexing on Alvin and the Chipmunks (24.3× the country average). Demographically, the Baywatch audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Baywatch fans

Demographic split for Baywatch audience in United States
MetricValue
Female46.7%
Male53.3%
Average age42.7
Estimated audience size2,044,933

Audience persona

The typical Baywatch fan in United States is balanced, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Alvin and the Chipmunks.

Top regions in United States

Top regions ranked by reach for Baywatch in United States
RegionReachAffinity
California235,3651.05×
Texas183,8711.05×
Florida151,7451.1×
New York107,2450.94×
Pennsylvania75,3921.09×
Illinois64,7550.95×
Ohio64,2571.02×
North Carolina63,7281.04×
Georgia60,5650.96×
Michigan54,9551.03×
New Jersey53,8711.04×
Virginia46,1100.93×
Tennessee42,3991.03×
Arizona41,6621×
Indiana39,4211.06×
Washington38,3540.93×
Massachusetts37,6530.93×
Missouri36,9431.12×
South Carolina33,9171.1×
Wisconsin32,6411.06×
Colorado31,5370.98×
Maryland30,8830.88×
Minnesota30,8181.05×
Kentucky29,6601.16×
Alabama28,5941×
Louisiana27,4981.04×
Oklahoma24,5701.08×
Oregon22,8000.97×
Utah19,5031.07×
Connecticut19,2720.94×
Nevada18,4020.93×
Iowa17,7291.05×
Arkansas17,5251.04×
Kansas16,5931.03×
Mississippi15,5330.92×
Idaho11,3961.11×
West Virginia10,2241.07×
Nebraska10,0770.98×
New Mexico9,6000.94×
Hawaii9,2421.05×
New Hampshire8,0070.99×
Maine6,7950.93×
Montana6,0131.06×
Rhode Island5,7830.89×
South Dakota4,9771.05×
North Dakota4,8751.16×
Delaware4,8180.85×
Washington, District of Columbia4,2720.7×
Alaska3,7530.86×
Wyoming2,9490.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baywatch audience
BrandAffinityCategory
Alvin and the Chipmunks24.3×Music & Radio
Jason Momoa13.06×Movies & TV
Luke Perry28.21×Movies & TV
Michael Cera21.75×Movies & TV
Barnes & Noble7.93×Literature
Rock and Roll Hall of Fame19.11×Music & Radio
Pamela Anderson6.84×Movies & TV
Bon Jovi12.91×Music & Radio
Hamptons (magazine)25.65×Travel & Leisure
howard stern show20.38×Movies & TV
Elmira College26.81×Business & Career
Elliot Page11.3×Movies & TV
Howard Stern12.33×Movies & TV
Rob Zombie14.97×Music & Radio
Palm Beach, Florida9.26×Travel & Leisure
Jack Nicholson9.56×Movies & TV
Radio City Music Hall17.78×Travel & Leisure
Online shopping1.75×Shopping
New Kids on the Block15.3×Music & Radio
Selena11.02×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baywatch audience
TraitClusterScore
ExtroversionTHRILL1.58
IndulgenceJOY1.42
TraditionCONSERVATISM1.25
Community OrientationOPEN1.24
Risk AppetiteTHRILL1.23
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Baywatch
CountryShare
United States27.3%
Italy6.6%
United Kingdom5.4%

See Baywatch audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Baywatch have in United States?

Baywatch has an estimated audience of 2,044,933 people in United States, concentrated in California and Texas.

What is the gender split and age of Baywatch fans?

46.7% of Baywatch fans are female, 53.3% are male, with an average age of 42.7 years.

Which brands do Baywatch fans like most?

Baywatch fans show strongest brand affinity for Alvin and the Chipmunks (24.3×), Jason Momoa (13.06×), and Luke Perry (28.21×) over the country average.

Where do Baywatch fans live in United States?

Baywatch fans in United States are most concentrated in California (reach 235,365), Texas (reach 183,871), and Florida (reach 151,745). These three regions account for the largest share of the active audience.

What other brands do Baywatch fans also like?

Beyond Baywatch itself, the audience over-indexes on Jason Momoa (13.06×), Luke Perry (28.21×), Michael Cera (21.75×), and Barnes & Noble (7.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baywatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.