Rascasse Audience Intelligence

Baywatch Audience in United States

A data profile of the people who buy, follow and care about Baywatch in United States — modelled from more than twelve digital signal sources. Baywatch has an estimated audience of 2,033,498 people in United States.

#239among TV series in United States#858among Movie / TV Show / Series in United States#2175in Movies & TV

The average Baywatch fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alvin and the Chipmunks, Luke Perry, Jason Momoa, with strongest over-indexing on Alvin and the Chipmunks (24.3× the country average).

Demographically, the Baywatch audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baywatch fan in United States is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Alvin and the Chipmunks.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baywatch profile in United States.

Audience size
2M
in United States
Gender
46.7%♀
53.3% male
Age
42.7
average years
Country rank
#14047
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baywatch viewers

46.7% are female, 53.3% are male, average age 42.7.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Baywatch audience in United States
MetricValue
Female46.7%
Male53.3%
Average age42.7
Estimated audience size2,033,498
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Baywatch audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3920%
40-4928%
50+25%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Baywatch audience comes from United States.

Worldwide audience distribution share by country for Baywatch
CountryShare
United States25.3%
Germany6.5%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baywatch audience in United States is strongest.

Fig. 05

Top regions by affinity

Baywatch fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~5K1.19×
02Idaho~10K1.13×
03Montana~6K1.13×
04Kentucky~30K1.11×
05South Dakota~5K1.11×
06West Virginia~10K1.10×
07Missouri~40K1.08×
08South Carolina~30K1.08×
09Wisconsin~30K1.07×
10Michigan~60K1.06×
11Oklahoma~20K1.06×
12Utah~20K1.06×
13Iowa~20K1.05×
14Hawaii~9K1.05×
15Florida~100K1.04×
16Pennsylvania~70K1.04×
17Minnesota~30K1.04×
18Nebraska~10K1.04×
19Arkansas~20K1.03×
20California~200K1.02×
21Tennessee~40K1.02×
22Indiana~40K1.02×
23Kansas~20K1.02×
24Louisiana~30K1.01×
25North Carolina~60K1.00×
26Alabama~30K1.00×
27New Hampshire~8K1.00×
28Ohio~60K0.99×
29Arizona~40K0.99×
30Texas~200K0.98×
31New Jersey~50K0.97×
32New Mexico~10K0.97×
33Maine~7K0.97×
34Colorado~30K0.96×
35Oregon~20K0.96×
36Alaska~4K0.96×
37Mississippi~20K0.95×
38Massachusetts~40K0.94×
39Connecticut~20K0.94×
40Illinois~60K0.93×
41Georgia~60K0.93×
42Washington~40K0.93×
43Virginia~50K0.92×
44Delaware~5K0.92×
45Vermont~3K0.92×
46Nevada~20K0.91×
47Rhode Island~6K0.90×
48New York~100K0.89×
49Maryland~30K0.87×
50Washington, District of Columbia~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Baywatch, United States
0.72×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baywatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baywatch audience
#·InterestCategoryAffinity×
01Luke PerryMovies & TV28.21×
02Elmira CollegeBusiness & Career26.81×
03Hamptons (magazine)Travel & Leisure25.65×
04Alvin and the ChipmunksMusic & Radio24.30×
05Michael CeraMovies & TV21.75×
06howard stern showMovies & TV20.38×
07Rock and Roll Hall of FameMusic & Radio19.11×
08Radio City Music HallTravel & Leisure17.78×
09New Kids on the BlockMusic & Radio15.30×
10Rob ZombieMusic & Radio14.97×
11Jason MomoaMovies & TV13.06×
12Bon JoviMusic & Radio12.91×
13Howard SternMovies & TV12.33×
14Elliot PageMovies & TV11.30×
15Jack NicholsonMovies & TV9.56×
16Palm Beach, FloridaTravel & Leisure9.26×
17Barnes & NobleLiterature7.93×
18Pamela AndersonMovies & TV6.84×
19Michael JacksonMusic & Radio3.59×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baywatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baywatch audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Need for SecurityCONSERVATISM1.23×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baywatch audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Luxury OrientationPREMIUM0.92×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baywatch have in United States?

Baywatch has an estimated audience of 2,033,498 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baywatch viewers?

46.7% of Baywatch fans are female, 53.3% are male, with an average age of 42.7 years.

03

Which brands do Baywatch fans like most?

Baywatch fans show strongest brand affinity for Alvin and the Chipmunks (24.3×), Luke Perry (28.21×), and Jason Momoa (13.06×) over the country average.

04

Where do Baywatch fans live in United States?

Baywatch fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Baywatch fans also like?

Beyond Baywatch itself, the audience over-indexes on Luke Perry (28.21×), Jason Momoa (13.06×), Michael Cera (21.75×), and Barnes & Noble (7.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Baywatch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baywatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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