Palm Beach, Florida Audience in United States

Palm Beach, Florida logo

Palm Beach, Florida has an estimated audience of 5,773,227 people in United States. 62.3% are female, 37.7% are male, average age 43.2. Top regions: Florida, New York, California. Top brand affinities: Product design, Pro-Ject, Natural rubber, Bank account, Nebraska Cornhuskers football.

The average Palm Beach, Florida fan in United States is 43.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Product design, Pro-Ject, Natural rubber, with strongest over-indexing on Product design (4.24× the country average). Demographically, the Palm Beach, Florida audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Palm Beach, Florida fans

Demographic split for Palm Beach, Florida audience in United States
MetricValue
Female62.3%
Male37.7%
Average age43.2
Estimated audience size5,773,227

Audience persona

The typical Palm Beach, Florida fan in United States is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Palm Beach, Florida in United States
RegionReachAffinity
Florida3,340,9608.55×
New York492,0721.53×
California464,0310.73×
Texas448,7070.9×
Georgia255,8311.44×
Pennsylvania176,7980.91×
Illinois175,5800.91×
Ohio170,8860.96×
North Carolina168,8320.97×
Virginia156,7881.11×
Massachusetts151,5491.33×
New Jersey148,6851.01×
Michigan112,8650.75×
Tennessee106,3820.92×
South Carolina100,1571.15×
Maryland97,8730.99×
Alabama81,6321.01×
Indiana80,6710.76×
Colorado79,8310.88×
Missouri79,7310.86×
Washington75,8410.65×
Connecticut74,9831.29×
Louisiana73,7700.99×
Minnesota66,7720.81×
Arizona65,8080.56×
Kentucky60,7980.84×
Wisconsin57,8670.67×
Oklahoma47,1580.74×
Arkansas45,5340.96×
Oregon42,2170.64×
Mississippi39,5460.83×
Utah37,0400.72×
Nevada34,0050.61×
Iowa32,8370.69×
Washington, District of Columbia31,9121.84×
Kansas31,1600.68×
New Hampshire21,6780.95×
Nebraska21,5380.74×
Idaho18,4430.64×
Rhode Island17,7750.97×
Maine17,4590.84×
West Virginia16,3880.61×
New Mexico14,2830.49×
Hawaii12,5930.51×
Delaware11,9040.75×
Montana8,2970.52×
Vermont7,9150.78×
South Dakota7,3100.55×
North Dakota7,1710.6×
Alaska4,8550.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palm Beach, Florida audience
BrandAffinityCategory
Product design4.24×Business & Career
Pro-Ject4.99×Music & Radio
Natural rubber2.43×Cars & Mobility
Bank account2.16×Business & Career
Nebraska Cornhuskers football2.98×Sports
Home equity1.62×Home & Garden
Jesse Plemons2.72×Movies & TV
Charlamagne Tha God5.85×Movies & TV
Urban horticulture2.18×Home & Garden
Kento Yamazaki6.29×Movies & TV
Mothercare1.71×Kids & Family
Kendra Scott1.5×Fashion & Accessoires
Joshua Jackson1.99×Movies & TV
Cam Ward1.59×Sports
Jeep Wagoneer2.37×Cars & Mobility
Women's empowerment1.74×Politics & Society
9NEWS (KUSA)2×Movies & TV
Jaws2.17×Movies & TV
Jeep Grand Cherokee (WJ)2.44×Cars & Mobility
The Devil's Rejects3.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palm Beach, Florida audience
TraitClusterScore
Design AffinityPREMIUM1.89
DIY MentalityTHRILL1.39
TravellingTHRILL1.32
Luxury OrientationPREMIUM1.29
Sports ActivityPOWER1.27
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Palm Beach, Florida
CountryShare
United States67.2%
Mexico8.9%
Australia5.5%

See Palm Beach, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Palm Beach, Florida have in United States?

Palm Beach, Florida has an estimated audience of 5,773,227 people in United States, concentrated in Florida and New York.

What is the gender split and age of Palm Beach, Florida fans?

62.3% of Palm Beach, Florida fans are female, 37.7% are male, with an average age of 43.2 years.

Which brands do Palm Beach, Florida fans like most?

Palm Beach, Florida fans show strongest brand affinity for Product design (4.24×), Pro-Ject (4.99×), and Natural rubber (2.43×) over the country average.

Where do Palm Beach, Florida fans live in United States?

Palm Beach, Florida fans in United States are most concentrated in Florida (reach 3,340,960), New York (reach 492,072), and California (reach 464,031). These three regions account for the largest share of the active audience.

What other brands do Palm Beach, Florida fans also like?

Beyond Palm Beach, Florida itself, the audience over-indexes on Pro-Ject (4.99×), Natural rubber (2.43×), Bank account (2.16×), and Nebraska Cornhuskers football (2.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.