Rascasse Audience Intelligence

Palm Beach, Florida Audience in United States

A data profile of the people who buy, follow and care about Palm Beach, Florida in United States — modelled from more than twelve digital signal sources. Palm Beach, Florida has an estimated audience of 5,773,227 people in United States.

#91among City in United States#393among POI in United States#492in Travel & Leisure

The average Palm Beach, Florida fan in United States is 43.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Michael Jackson, Planet Fitness, Luke Perry, with strongest over-indexing on Michael Jackson (3.86× the country average).

Demographically, the Palm Beach, Florida audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palm Beach, Florida fan in United States is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Michael Jackson.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palm Beach, Florida profile in United States.

Audience size
5.8M
in United States
Gender
62.3%♀
37.7% male
Age
43.2
average years
Country rank
#5886
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palm Beach, Florida fans

62.3% are female, 37.7% are male, average age 43.2.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Palm Beach, Florida audience in United States
MetricValue
Female62.3%
Male37.7%
Average age43.2
Estimated audience size5,773,227
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Palm Beach, Florida audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

67.2%

of the worldwide Palm Beach, Florida audience comes from United States.

Worldwide audience distribution share by country for Palm Beach, Florida
CountryShare
United States67.2%
Mexico8.9%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palm Beach, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Palm Beach, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M7.77×
02Washington, District of Columbia~30K1.70×
03New York~400K1.39×
04Georgia~200K1.36×
05Massachusetts~200K1.33×
06Connecticut~80K1.32×
07South Carolina~100K1.19×
08Virginia~200K1.09×
09Rhode Island~20K1.09×
10New Jersey~200K1.06×
11Alabama~90K1.06×
12New Hampshire~20K1.05×
13Tennessee~100K1.01×
14Louisiana~80K1.01×
15Maine~20K0.99×
16Ohio~200K0.98×
17North Carolina~200K0.97×
18Maryland~100K0.97×
19Arkansas~50K0.97×
20Mississippi~50K0.97×
21Kentucky~70K0.96×
22Illinois~200K0.95×
23Minnesota~80K0.94×
24Pennsylvania~200K0.92×
25Missouri~90K0.91×
26Vermont~9K0.91×
27Nebraska~30K0.88×
28Delaware~10K0.88×
29Colorado~80K0.87×
30Michigan~100K0.86×
31Indiana~90K0.86×
32Texas~400K0.84×
33Iowa~40K0.83×
34North Dakota~10K0.83×
35Oklahoma~50K0.80×
36Kansas~40K0.80×
37West Virginia~20K0.79×
38Wisconsin~70K0.78×
39South Dakota~10K0.78×
40Utah~40K0.75×
41Alaska~9K0.75×
42Montana~10K0.74×
43Idaho~20K0.72×
44California~400K0.67×
45Oregon~40K0.67×
46Nevada~40K0.66×
47Washington~80K0.65×
48Hawaii~20K0.64×
49New Mexico~20K0.62×
50Arizona~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Palm Beach, Florida, United States
0.60×1.00×7.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palm Beach, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palm Beach, Florida audience
#·InterestCategoryAffinity×
01Luke PerryMovies & TV10.04×
02BaywatchMovies & TV9.26×
03Florida PanthersSports6.11×
04University of FloridaBusiness & Career4.64×
05Michael JacksonMusic & Radio3.86×
06Barnes & NobleLiterature3.58×
07Universal StudiosMovies & TV3.54×
08Diaper bagKids & Family3.27×
09Talk radioMusic & Radio2.42×
10Planet FitnessSports2.39×
11Nordstrom rackFashion & Accessoires2.26×
12NASDAQBusiness & Career2.08×
13Real propertyHome & Garden1.86×
14TicketmasterTravel & Leisure1.84×
15NordstromShopping1.77×
16Discount storesShopping1.69×
17IKEAHome & Garden1.62×
18Staples (Canada)Business & Career1.61×
19TraditionPolitics & Society1.58×
20Shopping mallsShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palm Beach, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palm Beach, Florida audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.54×
PatriotismCONSERVATISM1.51×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palm Beach, Florida audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palm Beach, Florida have in United States?

Palm Beach, Florida has an estimated audience of 5,773,227 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Palm Beach, Florida fans?

62.3% of Palm Beach, Florida fans are female, 37.7% are male, with an average age of 43.2 years.

03

Which brands do Palm Beach, Florida fans like most?

Palm Beach, Florida fans show strongest brand affinity for Michael Jackson (3.86×), Planet Fitness (2.39×), and Luke Perry (10.04×) over the country average.

04

Where do Palm Beach, Florida fans live in United States?

Palm Beach, Florida fans in United States are most concentrated in Florida (reach ~3M), New York (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Palm Beach, Florida fans also like?

Beyond Palm Beach, Florida itself, the audience over-indexes on Planet Fitness (2.39×), Luke Perry (10.04×), Diaper bag (3.27×), and Barnes & Noble (3.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Palm Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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