Hamptons (magazine) Audience in United States
Hamptons (magazine) has an estimated audience of 861,746 people in United States. 41.1% are female, 58.9% are male, average age 46.1. Top brand affinities: Luke Perry, Alvin and the Chipmunks, Michael Cera, Michael Jackson, Rembrandt.
Top brand affinities include Luke Perry, Alvin and the Chipmunks, Michael Cera, with strongest over-indexing on Luke Perry (222.31× the country average). Demographically, the Hamptons (magazine) audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Category: Travel & Leisure · Type: POI
Demographics of Hamptons (magazine) fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 46.1 |
| Estimated audience size | 861,746 |
Audience persona
The typical Hamptons (magazine) fan in United States is more male, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Luke Perry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luke Perry | 222.31× | Movies & TV |
| Alvin and the Chipmunks | 118.91× | Music & Radio |
| Michael Cera | 90.27× | Movies & TV |
| Michael Jackson | 10.29× | Music & Radio |
| Rembrandt | 37.3× | Arts & Culture |
| Barnes & Noble | 8.53× | Literature |
| Howard Stern | 17.37× | Movies & TV |
| Radio City Music Hall | 22.91× | Travel & Leisure |
| Simon Cowell | 14.94× | Movies & TV |
| Property finder | 5.13× | Home & Garden |
| Baywatch | 17.42× | Movies & TV |
| Kia Sportage | 16.6× | Cars & Mobility |
| Rachel Weisz | 11.74× | Movies & TV |
| Modern architecture | 4.84× | Arts & Culture |
| howard stern show | 18.1× | Movies & TV |
| Unique Gifts | 5.54× | Shopping |
| First-time buyer | 3.55× | Shopping |
| Motivational speaking | 3.96× | Business & Career |
| Rob Zombie | 12.04× | Music & Radio |
| MSN | 2.26× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.77 |
| Risk Appetite | THRILL | 2.43 |
| Travelling | THRILL | 1.85 |
| Luxury Orientation | PREMIUM | 1.61 |
| Urban Lifestyle | OPEN | 1.55 |
| Pet Ownership | JOY | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.6% |
| Australia | 6.9% |
| Canada | 6.3% |
See Hamptons (magazine) audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hamptons (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.