Rascasse Audience Intelligence

Hamptons (magazine) Audience in United States

A data profile of the people who buy, follow and care about Hamptons (magazine) in United States — modelled from more than twelve digital signal sources. Hamptons (magazine) has an estimated audience of 861,746 people in United States.

#2436among POI in United States#1978in Travel & Leisure

The average Hamptons (magazine) fan in United States is 46.1 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Luke Perry, Alvin and the Chipmunks, Michael Cera, with strongest over-indexing on Luke Perry (218.09× the country average).

Demographically, the Hamptons (magazine) audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hamptons (magazine) fan in United States is more male, around 46.1 years old, with strong Design Affinity tendencies and a notable affinity for Luke Perry.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hamptons (magazine) profile in United States.

Audience size
862K
in United States
Gender
41.1%♀
58.9% male
Age
46.1
average years
Country rank
#26129
POI in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hamptons (magazine) fans

41.1% are female, 58.9% are male, average age 46.1.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Hamptons (magazine) audience in United States
MetricValue
Female41.1%
Male58.9%
Average age46.1
Estimated audience size861,746
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Hamptons (magazine) audience in United States
Age bracketShare%
16-195%
20-2912%
30-3921%
40-4929%
50+33%
Fig. 04

Worldwide distribution

62.3%

of the worldwide Hamptons (magazine) audience comes from United States.

Worldwide audience distribution share by country for Hamptons (magazine)
CountryShare
United States62.3%
Australia6.8%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hamptons (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hamptons (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K4.19×
02New Jersey~60K2.52×
03South Carolina~30K2.43×
04Connecticut~20K1.84×
05Massachusetts~20K1.46×
06Washington, District of Columbia~3K1.25×
07Rhode Island~3K1.17×
08California~100K1.16×
09Pennsylvania~30K1.14×
10Maryland~20K1.13×
11Delaware~2K1.04×
12Virginia~20K1.02×
13Vermont~2K1.01×
14Florida~60K1.00×
15North Carolina~30K0.99×
16Hawaii~4K0.97×
17Maine~3K0.97×
18Illinois~30K0.94×
19New Hampshire~3K0.94×
20Minnesota~10K0.92×
21Georgia~20K0.91×
22Washington~20K0.91×
23Michigan~20K0.88×
24Alaska~2K0.88×
25Montana~2K0.87×
26South Dakota~2K0.87×
27North Dakota~2K0.87×
28Colorado~10K0.86×
29Arizona~10K0.85×
30Kentucky~9K0.84×
31Nevada~7K0.84×
32Wisconsin~10K0.83×
33Utah~6K0.83×
34Nebraska~4K0.83×
35Texas~60K0.81×
36Ohio~20K0.81×
37Tennessee~10K0.81×
38Indiana~10K0.81×
39Kansas~5K0.80×
40Idaho~3K0.80×
41Missouri~10K0.79×
42West Virginia~3K0.79×
43Oregon~8K0.78×
44New Mexico~3K0.78×
45Oklahoma~7K0.77×
46Iowa~5K0.76×
47Arkansas~5K0.76×
48Louisiana~8K0.75×
49Mississippi~5K0.75×
50Alabama~8K0.70×
Fig. 06

Affinity by region

Affinity by region — Hamptons (magazine), United States
0.70×1.00×4.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hamptons (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hamptons (magazine) audience
#·InterestCategoryAffinity×
01Luke PerryMovies & TV218.09×
02Michael CeraMovies & TV75.46×
03Alvin and the ChipmunksMusic & Radio74.78×
04RembrandtArts & Culture34.99×
05Radio City Music HallTravel & Leisure28.83×
06BaywatchMovies & TV25.65×
07Howard SternMovies & TV14.75×
08Rock and Roll Hall of FameMusic & Radio14.42×
09Jackson HoleTravel & Leisure14.24×
10Simon CowellMovies & TV12.82×
11Barnes & NobleLiterature10.14×
12Michael JacksonMusic & Radio9.51×
13Danish designHome & Garden7.67×
14Modern architectureArts & Culture4.51×
15Property finderHome & Garden3.91×
16Talk radioMusic & Radio3.57×
17InnovationBusiness & Career3.30×
18Pizza HutFood & Beverages2.27×
19SubwayFood & Beverages2.23×
20Home improvementHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hamptons (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hamptons (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.11×
Risk AppetiteTHRILL2.17×
PatriotismCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hamptons (magazine) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
ExtroversionTHRILL0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hamptons (magazine) have in United States?

Hamptons (magazine) has an estimated audience of 861,746 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hamptons (magazine) fans?

41.1% of Hamptons (magazine) fans are female, 58.9% are male, with an average age of 46.1 years.

03

Which brands do Hamptons (magazine) fans like most?

Hamptons (magazine) fans show strongest brand affinity for Luke Perry (218.09×), Alvin and the Chipmunks (74.78×), and Michael Cera (75.46×) over the country average.

04

Where do Hamptons (magazine) fans live in United States?

Hamptons (magazine) fans in United States are most concentrated in New York (reach ~200K), California (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hamptons (magazine) fans also like?

Beyond Hamptons (magazine) itself, the audience over-indexes on Alvin and the Chipmunks (74.78×), Michael Cera (75.46×), Michael Jackson (9.51×), and Barnes & Noble (10.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hamptons (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hamptons (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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