Jackson Hole Audience in United States

Jackson Hole logo

Jackson Hole has an estimated audience of 1,960,183 people in United States. 45.6% are female, 54.4% are male, average age 45.3. Top regions: New York, California, Texas. Top brand affinities: The Crown (band), Jackson Hole Mountain Resort, Arapahoe Basin Ski Area, Grand Teton National Park, Wyoming.

The average Jackson Hole fan in United States is 45.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include The Crown (band), Jackson Hole Mountain Resort, Arapahoe Basin Ski Area, with strongest over-indexing on The Crown (band) (26.13× the country average). Demographically, the Jackson Hole audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Jackson Hole fans

Demographic split for Jackson Hole audience in United States
MetricValue
Female45.6%
Male54.4%
Average age45.3
Estimated audience size1,960,183

Audience persona

The typical Jackson Hole fan in United States is balanced, around 45.3 years old, with strong Travelling tendencies and a notable affinity for The Crown (band).

Top regions in United States

Top regions ranked by reach for Jackson Hole in United States
RegionReachAffinity
New York142,0831.3×
California118,2550.55×
Texas74,3910.44×
Florida64,2340.48×
Wyoming50,24317.29×
Colorado44,3881.44×
Utah42,6852.43×
New Jersey41,6800.84×
Illinois39,4570.6×
Idaho33,1973.38×
Pennsylvania31,7320.48×
Georgia29,0410.48×
Massachusetts28,7990.75×
Washington26,8110.68×
Ohio26,0380.43×
North Carolina25,6090.43×
Minnesota23,5070.84×
Virginia22,4190.47×
Michigan21,3730.42×
Arizona19,1660.48×
Tennessee17,1670.44×
Montana15,2652.81×
Indiana15,0450.42×
Wisconsin14,1730.48×
Maryland12,9830.39×
Missouri12,7550.4×
Alabama12,2570.45×
South Carolina12,2180.41×
Connecticut11,5840.59×
Louisiana10,4170.41×
Oregon10,2750.46×
Kentucky9,6310.39×
Oklahoma8,1380.37×
Nevada8,0660.43×
Iowa6,2190.39×
Kansas5,8930.38×
Arkansas5,7360.36×
New Hampshire5,2280.68×
Mississippi5,2060.32×
Nebraska4,4370.45×
New Mexico4,0490.41×
Washington, District of Columbia3,9870.68×
Maine3,7640.54×
West Virginia3,3990.37×
Hawaii3,3750.4×
South Dakota3,0100.66×
Vermont2,9590.86×
Rhode Island2,7330.44×
North Dakota2,6480.66×
Delaware1,9270.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jackson Hole audience
BrandAffinityCategory
The Crown (band)26.13×Music & Radio
Jackson Hole Mountain Resort25.3×
Arapahoe Basin Ski Area64.91×Travel & Leisure
Grand Teton National Park15.62×Travel & Leisure
Wyoming6.42×Travel & Leisure
Steamboat Ski Resort25.73×
Nordic skiing11.25×Sports
Idaho3.6×Travel & Leisure
FIS Alpine Ski World Cup9.19×Sports
Yellowstone National Park4.52×Travel & Leisure
Montana3.18×Travel & Leisure
Sugarloaf (ski resort)20.35×
Jane Goodall5.16×Pets & Animals
Lake Louise Ski Resort17.91×Sports
Hamptons (magazine)14.24×Travel & Leisure
Lindsey Vonn4.08×Sports
Mt Norquay22.92×
Breckenridge Ski Resort15.15×
National park2.33×Travel & Leisure
The Summit at Snoqualmie41.44×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jackson Hole audience
TraitClusterScore
TravellingTHRILL2.11
PatriotismCONSERVATISM1.9
Quality AwarenessPREMIUM1.78
Design AffinityPREMIUM1.7
Sports ActivityPOWER1.66
SustainabilityBALANCE1.63

Worldwide distribution

Worldwide audience distribution share by country for Jackson Hole
CountryShare
United States75.8%
China4.2%
Canada2.8%

See Jackson Hole audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Jackson Hole have in United States?

Jackson Hole has an estimated audience of 1,960,183 people in United States, concentrated in New York and California.

What is the gender split and age of Jackson Hole fans?

45.6% of Jackson Hole fans are female, 54.4% are male, with an average age of 45.3 years.

Which brands do Jackson Hole fans like most?

Jackson Hole fans show strongest brand affinity for The Crown (band) (26.13×), Jackson Hole Mountain Resort (25.3×), and Arapahoe Basin Ski Area (64.91×) over the country average.

Where do Jackson Hole fans live in United States?

Jackson Hole fans in United States are most concentrated in New York (reach 142,083), California (reach 118,255), and Texas (reach 74,391). These three regions account for the largest share of the active audience.

What other brands do Jackson Hole fans also like?

Beyond Jackson Hole itself, the audience over-indexes on Jackson Hole Mountain Resort (25.3×), Arapahoe Basin Ski Area (64.91×), Grand Teton National Park (15.62×), and Wyoming (6.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jackson Hole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.