Rascasse Audience Intelligence

Jackson Hole Audience in United States

A data profile of the people who buy, follow and care about Jackson Hole in United States — modelled from more than twelve digital signal sources. Jackson Hole has an estimated audience of 1,960,183 people in United States.

#1135among POI in United States#1131in Travel & Leisure

The average Jackson Hole fan in United States is 45.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Wyoming.

Top brand affinities include The Crown (band), Jackson Hole Mountain Resort, Arapahoe Basin Ski Area, with strongest over-indexing on The Crown (band) (26.13× the country average).

Demographically, the Jackson Hole audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jackson Hole fan in United States is balanced, around 45.3 years old, with strong Travelling tendencies and a notable affinity for The Crown (band).

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jackson Hole profile in United States.

Audience size
2M
in United States
Gender
45.6%♀
54.4% male
Age
45.3
average years
Country rank
#14470
POI in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jackson Hole fans

45.6% are female, 54.4% are male, average age 45.3.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Jackson Hole audience in United States
MetricValue
Female45.6%
Male54.4%
Average age45.3
Estimated audience size1,960,183
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Jackson Hole audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3916%
40-4924%
50+36%
Fig. 04

Worldwide distribution

75.6%

of the worldwide Jackson Hole audience comes from United States.

Worldwide audience distribution share by country for Jackson Hole
CountryShare
United States75.6%
China4.2%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jackson Hole audience in United States is strongest.

Fig. 05

Top regions by affinity

Jackson Hole fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~70K25.45×
02Idaho~30K3.05×
03Montana~10K2.41×
04Utah~30K1.95×
05New York~100K1.20×
06Colorado~30K1.12×
07Vermont~3K0.77×
08New Jersey~40K0.72×
09Minnesota~20K0.66×
10South Dakota~3K0.64×
11North Dakota~2K0.61×
12Massachusetts~20K0.58×
13New Hampshire~5K0.58×
14Washington, District of Columbia~3K0.58×
15Washington~20K0.53×
16Connecticut~10K0.50×
17Maine~3K0.49×
18Illinois~30K0.46×
19Rhode Island~3K0.44×
20California~90K0.42×
21Nebraska~4K0.42×
22Hawaii~3K0.41×
23Wisconsin~10K0.40×
24West Virginia~4K0.40×
25Delaware~2K0.40×
26Oregon~9K0.39×
27New Mexico~4K0.39×
28Florida~50K0.38×
29Pennsylvania~30K0.38×
30Georgia~20K0.38×
31Virginia~20K0.38×
32Arizona~20K0.38×
33Alabama~10K0.38×
34Tennessee~10K0.37×
35Nevada~7K0.37×
36South Carolina~10K0.36×
37Louisiana~9K0.36×
38Iowa~6K0.36×
39Arkansas~6K0.36×
40Kansas~6K0.36×
41North Carolina~20K0.35×
42Kentucky~9K0.35×
43Texas~60K0.34×
44Ohio~20K0.34×
45Indiana~10K0.34×
46Missouri~10K0.34×
47Oklahoma~7K0.34×
48Mississippi~5K0.34×
49Michigan~20K0.33×
50Maryland~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Jackson Hole, United States
0.33×1.00×25.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jackson Hole audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jackson Hole audience
#·InterestCategoryAffinity×
01Arapahoe Basin Ski AreaTravel & Leisure64.91×
02The Crown (band)Music & Radio26.13×
03Steamboat Ski ResortPOI25.73×
04Jackson Hole Mountain ResortBrand25.30×
05Mt NorquayPOI22.92×
06Sugarloaf (ski resort)POI20.35×
07Lake Louise Ski ResortSports17.91×
08Grand Teton National ParkTravel & Leisure15.62×
09Breckenridge Ski ResortPOI15.15×
10Hamptons (magazine)Travel & Leisure14.24×
11ikonMusic & Radio13.39×
12Nordic skiingSports11.25×
13FIS Alpine Ski World CupSports9.19×
14WyomingTravel & Leisure6.42×
15Jane GoodallPets & Animals5.16×
16Yellowstone National ParkTravel & Leisure4.52×
17Lindsey VonnSports4.08×
18IdahoTravel & Leisure3.60×
19MontanaTravel & Leisure3.18×
20National parkTravel & Leisure2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jackson Hole audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jackson Hole audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.41×
Quality AwarenessPREMIUM1.40×
Sports ActivityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jackson Hole audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Social Media UsageJOY0.95×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jackson Hole have in United States?

Jackson Hole has an estimated audience of 1,960,183 people in United States, concentrated in New York and California.

02

What is the gender split and age of Jackson Hole fans?

45.6% of Jackson Hole fans are female, 54.4% are male, with an average age of 45.3 years.

03

Which brands do Jackson Hole fans like most?

Jackson Hole fans show strongest brand affinity for The Crown (band) (26.13×), Jackson Hole Mountain Resort (25.3×), and Arapahoe Basin Ski Area (64.91×) over the country average.

04

Where do Jackson Hole fans live in United States?

Jackson Hole fans in United States are most concentrated in New York (reach ~100K), California (reach ~90K), and Wyoming (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Jackson Hole fans also like?

Beyond Jackson Hole itself, the audience over-indexes on Jackson Hole Mountain Resort (25.3×), Arapahoe Basin Ski Area (64.91×), Grand Teton National Park (15.62×), and Wyoming (6.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Jackson Hole audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jackson Hole. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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