Rascasse Audience Intelligence

Jackson Hole Mountain Resort Target Market in United States

A data profile of the people who buy, follow and care about Jackson Hole Mountain Resort in United States — modelled from more than twelve digital signal sources. Jackson Hole Mountain Resort has an estimated audience of 1,299,380 people in United States.

#2022among Brand in United States

The average Jackson Hole Mountain Resort fan in United States is 42.9 years old, balanced, and lives primarily in Wyoming.

The audience is concentrated in Wyoming, Texas, California.

Top brand affinities include Jackson Hole, Lindsey Vonn, Woolrich, with strongest over-indexing on Jackson Hole (25.3× the country average).

Demographically, the Jackson Hole Mountain Resort audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jackson Hole Mountain Resort fan in United States is balanced, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Jackson Hole.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jackson Hole Mountain Resort profile in United States.

Audience size
1.3M
in United States
Gender
47.2%♀
52.8% male
Age
42.9
average years
Country rank
#19718
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jackson Hole Mountain Resort

47.2% are female, 52.8% are male, average age 42.9.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Jackson Hole Mountain Resort audience in United States
MetricValue
Female47.2%
Male52.8%
Average age42.9
Estimated audience size1,299,380
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Jackson Hole Mountain Resort audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

91.6%

of the worldwide Jackson Hole Mountain Resort audience comes from United States.

Worldwide audience distribution share by country for Jackson Hole Mountain Resort
CountryShare
United States91.6%
Canada4.4%
Australia1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jackson Hole Mountain Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Jackson Hole Mountain Resort customers by region in United States
#RegionReachAffinity×
01Wyoming~60K29.66×
02Idaho~20K3.10×
03Montana~7K1.92×
04Utah~20K1.35×
05Colorado~20K0.91×
06Vermont~2K0.82×
07South Dakota~2K0.62×
08North Dakota~1K0.55×
09New Hampshire~3K0.51×
10Maine~2K0.46×
11Nebraska~3K0.42×
12Rhode Island~2K0.42×
13Washington, District of Columbia~2K0.42×
14Delaware~2K0.42×
15Massachusetts~10K0.40×
16Washington~10K0.40×
17Minnesota~8K0.40×
18Hawaii~2K0.40×
19Texas~40K0.39×
20West Virginia~2K0.39×
21Connecticut~5K0.38×
22New York~30K0.37×
23Mississippi~4K0.37×
24Arkansas~4K0.36×
25New Mexico~2K0.36×
26Iowa~4K0.35×
27Tennessee~9K0.34×
28Alabama~6K0.34×
29Oregon~5K0.34×
30Kansas~4K0.34×
31Wisconsin~6K0.33×
32South Carolina~6K0.33×
33Louisiana~6K0.33×
34Oklahoma~5K0.32×
35North Carolina~10K0.31×
36Kentucky~5K0.31×
37Nevada~4K0.31×
38Illinois~10K0.30×
39Georgia~10K0.30×
40New Jersey~10K0.30×
41Missouri~6K0.30×
42Florida~30K0.29×
43Pennsylvania~10K0.29×
44Virginia~9K0.29×
45California~40K0.27×
46Ohio~10K0.27×
47Indiana~7K0.27×
48Michigan~9K0.26×
49Arizona~7K0.26×
50Maryland~6K0.26×
Fig. 06

Affinity by region

Affinity by region — Jackson Hole Mountain Resort, United States
0.26×1.00×29.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jackson Hole Mountain Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jackson Hole Mountain Resort audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires44.95×
02Atomic SkisSports27.87×
03Jackson HoleTravel & Leisure25.30×
04Ski jumpingSports25.13×
05Cultural tourismTravel & Leisure20.00×
06RaincoatFashion & Accessoires16.72×
07Cathay PacificTravel & Leisure12.29×
08Travel BloggerTravel & Leisure10.70×
09Lindsey VonnSports9.41×
10Costa RicaTravel & Leisure6.30×
11Sustainable energyHome & Garden5.77×
12Ski resortTravel & Leisure5.72×
13Weather forecastingHome & Garden5.61×
14Renewable energyBusiness & Career5.40×
15FedExBusiness & Career3.80×
16Solar energyHome & Garden2.98×
17Mortgage loansBusiness & Career2.94×
18AirbnbTravel & Leisure2.60×
19Planet FitnessSports2.13×
20PinterestInternet & Social Media2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jackson Hole Mountain Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jackson Hole Mountain Resort audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.27×
TravellingTHRILL2.71×
PatriotismCONSERVATISM2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jackson Hole Mountain Resort audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
CreativityOPEN0.85×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jackson Hole Mountain Resort's target market in United States?

Jackson Hole Mountain Resort's target market in United States covers an estimated 1,299,380 people, concentrated in Wyoming and Texas.

02

What is the gender split and age of Jackson Hole Mountain Resort customers?

47.2% of the Jackson Hole Mountain Resort audience are female, 52.8% are male, with an average age of 42.9 years.

03

Which brands do Jackson Hole Mountain Resort fans like most?

Jackson Hole Mountain Resort fans show strongest brand affinity for Jackson Hole (25.3×), Lindsey Vonn (9.41×), and Woolrich (44.95×) over the country average.

04

Where do Jackson Hole Mountain Resort fans live in United States?

Jackson Hole Mountain Resort fans in United States are most concentrated in Wyoming (reach ~60K), Texas (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jackson Hole Mountain Resort fans also like?

Beyond Jackson Hole Mountain Resort itself, the audience over-indexes on Lindsey Vonn (9.41×), Woolrich (44.95×), Renewable energy (5.4×), and Sustainable energy (5.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jackson Hole Mountain Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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