Rascasse Audience Intelligence

Woolrich Target Market in United States

A data profile of the people who buy, follow and care about Woolrich in United States — modelled from more than twelve digital signal sources. Woolrich has an estimated audience of 417,581 people in United States.

#26among Premium fashion in United States#4220among Brand in United States#1427in Fashion & Accessoires

The average Woolrich fan in United States is 39.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Pennsylvania.

Top brand affinities include Laura Dern, Sierra Trading Post, Cotopaxi, with strongest over-indexing on Laura Dern (137.5× the country average).

Demographically, the Woolrich audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Woolrich fan in United States is more male, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Laura Dern.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woolrich profile in United States.

Audience size
418K
in United States
Gender
43.7%♀
56.3% male
Age
39.2
average years
Country rank
#40634
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Woolrich

43.7% are female, 56.3% are male, average age 39.2.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Woolrich audience in United States
MetricValue
Female43.7%
Male56.3%
Average age39.2
Estimated audience size417,581
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Woolrich audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4919%
50+22%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Woolrich audience comes from United States.

Worldwide audience distribution share by country for Woolrich
CountryShare
Italy34.1%
United States13.9%
Germany12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Woolrich audience in United States is strongest.

Fig. 05

Top regions by affinity

Woolrich customers by region in United States
#RegionReachAffinity×
01New York~60K2.44×
02Pennsylvania~30K2.05×
03Vermont~1K2.03×
04Montana~2K1.85×
05Alaska~2K1.78×
06Maine~2K1.52×
07Massachusetts~10K1.46×
08Minnesota~8K1.40×
09Washington, District of Columbia~2K1.36×
10New Jersey~10K1.34×
11New Hampshire~2K1.34×
12Wyoming<1K1.29×
13Oregon~6K1.27×
14Connecticut~5K1.25×
15Washington~10K1.19×
16Idaho~2K1.11×
17Michigan~10K1.09×
18Colorado~7K1.07×
19Wisconsin~7K1.06×
20Rhode Island~1K1.06×
21Delaware~1K1.02×
22West Virginia~2K0.98×
23Illinois~10K0.92×
24Virginia~9K0.91×
25South Dakota<1K0.90×
26Maryland~6K0.89×
27Utah~3K0.82×
28Ohio~10K0.79×
29Iowa~3K0.79×
30New Mexico~2K0.78×
31Tennessee~6K0.77×
32North Carolina~10K0.76×
33Arkansas~3K0.75×
34Nebraska~2K0.75×
35Indiana~6K0.74×
36Kansas~2K0.73×
37Kentucky~4K0.72×
38California~30K0.71×
39South Carolina~4K0.70×
40Missouri~5K0.69×
41Oklahoma~3K0.68×
42Hawaii~1K0.68×
43Georgia~8K0.65×
44Mississippi~2K0.64×
45Alabama~4K0.63×
46Nevada~2K0.58×
47Louisiana~3K0.56×
48Arizona~4K0.50×
49Texas~20K0.45×
50Florida~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Woolrich, United States
0.40×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Woolrich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Woolrich audience
#·InterestCategoryAffinity×
01Outdoor Photographer MagazineArts & Culture287.28×
02KeltySports247.00×
03Western States Endurance RunEvent223.72×
04Adventure Cycling AssociationSports218.25×
05National Forest FoundationPolitics & Society201.63×
06Appalachian Trail ConservancyPolitics & Society167.83×
07Appalachian Mountain ClubPolitics & Society167.48×
08Alexander OvechkinSports162.50×
09CotopaxiFashion & Accessoires138.67×
10Laura DernMovies & TV137.50×
11Outdoor ResearchFashion & Accessoires136.89×
12Mount Rainier National ParkTravel & Leisure118.36×
13The Great Outdoors (magazine)Travel & Leisure109.33×
14Sierra Trading PostFashion & Accessoires104.00×
15Canyonlands National ParkTravel & Leisure103.15×
16Arches National ParkTravel & Leisure85.71×
17Marmot (company)Sports80.47×
18Moose JawTravel & Leisure76.92×
19Appalachian TrailTravel & Leisure65.11×
20Rocky Mountain National ParkTravel & Leisure49.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Woolrich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Woolrich audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.44×
SustainabilityBALANCE1.66×
Design AffinityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Woolrich audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.37×
PatriotismCONSERVATISM0.51×
SpiritualityBALANCE0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Woolrich's target market in United States?

Woolrich's target market in United States covers an estimated 417,581 people, concentrated in New York and California.

02

What is the gender split and age of Woolrich customers?

43.7% of the Woolrich audience are female, 56.3% are male, with an average age of 39.2 years.

03

Which brands do Woolrich fans like most?

Woolrich fans show strongest brand affinity for Laura Dern (137.5×), Sierra Trading Post (104×), and Cotopaxi (138.67×) over the country average.

04

Where do Woolrich fans live in United States?

Woolrich fans in United States are most concentrated in New York (reach ~60K), California (reach ~30K), and Pennsylvania (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Woolrich fans also like?

Beyond Woolrich itself, the audience over-indexes on Sierra Trading Post (104×), Cotopaxi (138.67×), Alexander Ovechkin (162.5×), and Western States Endurance Run (223.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Woolrich audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Woolrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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