Woolrich Audience in United States

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Woolrich has an estimated audience of 416,169 people in United States. 43.7% are female, 56.3% are male, average age 39.2. Top regions: New York, California, Pennsylvania. Top brand affinities: Laura Dern, Sierra Trading Post, Cotopaxi, Alexander Ovechkin, Western States Endurance Run.

The average Woolrich fan in United States is 39.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Laura Dern, Sierra Trading Post, Cotopaxi, with strongest over-indexing on Laura Dern (137.5× the country average). Demographically, the Woolrich audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Travelling, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Woolrich fans

Demographic split for Woolrich audience in United States
MetricValue
Female43.7%
Male56.3%
Average age39.2
Estimated audience size416,169

Audience persona

The typical Woolrich fan in United States is more male, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Laura Dern.

Top regions in United States

Top regions ranked by reach for Woolrich in United States
RegionReachAffinity
New York67,2892.89×
California34,2260.75×
Pennsylvania28,6602.05×
New Jersey15,9981.51×
Texas15,1410.42×
Massachusetts13,2161.61×
Illinois13,1150.95×
Michigan12,2901.13×
Washington11,0961.33×
Ohio9,1510.71×
Virginia9,0950.9×
North Carolina9,0120.72×
Florida8,9910.32×
Minnesota7,3651.24×
Colorado7,3151.12×
Georgia7,3070.57×
Wisconsin6,7961.09×
Oregon6,7101.41×
Maryland6,4340.9×
Tennessee5,5310.66×
Connecticut5,4171.3×
Indiana4,7800.63×
Missouri3,9210.58×
South Carolina3,9160.63×
Arizona3,6920.43×
Kentucky3,2120.62×
Utah3,1430.84×
Maine2,6041.75×
Alabama2,6010.45×
Oklahoma2,5970.56×
Idaho2,5131.2×
Montana2,4502.12×
Iowa2,2480.66×
New Hampshire2,2161.35×
Arkansas2,1110.62×
Washington, District of Columbia1,9531.56×
Kansas1,9440.59×
Alaska1,8002.02×
Vermont1,7832.44×
Louisiana1,7720.33×
Nevada1,7090.42×
West Virginia1,6450.85×
New Mexico1,4730.71×
Rhode Island1,3851.05×
Mississippi1,1880.35×
Nebraska1,1740.56×
Delaware1,0030.87×
Wyoming9341.51×
South Dakota7060.73×
North Dakota6080.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Woolrich audience
BrandAffinityCategory
Laura Dern137.5×Movies & TV
Sierra Trading Post104×Fashion & Accessoires
Cotopaxi138.67×Fashion & Accessoires
Alexander Ovechkin162.5×Sports
Western States Endurance Run223.72×
Outdoor Research136.89×Fashion & Accessoires
National Forest Foundation201.63×Politics & Society
Rocky Mountain National Park49.85×Travel & Leisure
Appalachian Trail65.11×Travel & Leisure
Appalachian Trail Conservancy167.83×Politics & Society
Marmot (company)80.47×Sports
Kelty247×Sports
Canyonlands National Park103.15×Travel & Leisure
Arches National Park85.71×Travel & Leisure
Mount Rainier National Park118.36×Travel & Leisure
The Great Outdoors (magazine)109.33×Travel & Leisure
Outdoor Photographer Magazine287.28×Arts & Culture
Appalachian Mountain Club167.48×Politics & Society
Moose Jaw76.92×Travel & Leisure
Adventure Cycling Association218.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Woolrich audience
TraitClusterScore
TravellingTHRILL3.25
Pet OwnershipJOY1.67
Sports ActivityPOWER1.22
Design AffinityPREMIUM1.16
DIY MentalityTHRILL1.15
PatriotismCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Woolrich
CountryShare
Italy34.2%
United States13.8%
Germany12.2%

See Woolrich audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Woolrich have in United States?

Woolrich has an estimated audience of 416,169 people in United States, concentrated in New York and California.

What is the gender split and age of Woolrich fans?

43.7% of Woolrich fans are female, 56.3% are male, with an average age of 39.2 years.

Which brands do Woolrich fans like most?

Woolrich fans show strongest brand affinity for Laura Dern (137.5×), Sierra Trading Post (104×), and Cotopaxi (138.67×) over the country average.

Where do Woolrich fans live in United States?

Woolrich fans in United States are most concentrated in New York (reach 67,289), California (reach 34,226), and Pennsylvania (reach 28,660). These three regions account for the largest share of the active audience.

What other brands do Woolrich fans also like?

Beyond Woolrich itself, the audience over-indexes on Sierra Trading Post (104×), Cotopaxi (138.67×), Alexander Ovechkin (162.5×), and Western States Endurance Run (223.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Woolrich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.