Rascasse Audience Intelligence

Canyonlands National Park Audience in United States

A data profile of the people who buy, follow and care about Canyonlands National Park in United States — modelled from more than twelve digital signal sources. Canyonlands National Park has an estimated audience of 935,043 people in United States.

The average Canyonlands National Park fan in United States is 47.8 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Colorado.

Top brand affinities include Woolrich, Ski resort, Lavazza, with strongest over-indexing on Woolrich (103.15× the country average).

Demographically, the Canyonlands National Park audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canyonlands National Park fan in United States is more female, around 47.8 years old, with strong Travelling tendencies and a notable affinity for Woolrich.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canyonlands National Park profile in United States.

Audience size
935K
in United States
Gender
60.8%
39.2% male
Age
47.8
average years
Country rank
#24757
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canyonlands National Park fans

60.8% are female, 39.2% are male, average age 47.8.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Canyonlands National Park audience in United States
MetricValue
Female60.8%
Male39.2%
Average age47.8
Estimated audience size935,043
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Canyonlands National Park audience in United States
Age bracketShare%
16-197%
20-2913%
30-3913%
40-4921%
50+47%
Fig. 04

Worldwide distribution

68.9%

of the worldwide Canyonlands National Park audience comes from United States.

Worldwide audience distribution share by country for Canyonlands National Park
CountryShare
United States68.9%
United Kingdom16.8%
France2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canyonlands National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Canyonlands National Park fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K17.06×
02Colorado~40K2.83×
03Wyoming~3K1.92×
04Montana~4K1.47×
05Idaho~7K1.42×
06New Mexico~6K1.36×
07Arizona~20K1.08×
08South Dakota~2K0.94×
09Nevada~8K0.93×
10Nebraska~4K0.84×
11Wisconsin~10K0.82×
12Iowa~6K0.80×
13Minnesota~10K0.75×
14Oregon~8K0.75×
15Washington~10K0.74×
16Kansas~5K0.74×
17North Dakota~1K0.71×
18Missouri~10K0.70×
19New Hampshire~3K0.69×
20Alaska~1K0.69×
21Maine~2K0.65×
22Arkansas~5K0.60×
23Oklahoma~6K0.59×
24Washington, District of Columbia~2K0.57×
25Indiana~10K0.56×
26Kentucky~6K0.55×
27West Virginia~2K0.54×
28California~50K0.53×
29Tennessee~10K0.53×
30Delaware~1K0.53×
31Illinois~20K0.52×
32Ohio~10K0.52×
33Michigan~10K0.52×
34Hawaii~2K0.52×
35Rhode Island~2K0.52×
36Virginia~10K0.50×
37Massachusetts~9K0.49×
38Connecticut~5K0.48×
39North Carolina~10K0.47×
40Alabama~6K0.47×
41Texas~40K0.46×
42Pennsylvania~10K0.46×
43South Carolina~6K0.46×
44Maryland~7K0.45×
45Mississippi~3K0.44×
46Georgia~10K0.42×
47Louisiana~5K0.42×
48Florida~20K0.39×
49New Jersey~9K0.38×
50New York~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Canyonlands National Park, United States
0.36×1.00×17.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canyonlands National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canyonlands National Park audience
#·InterestCategoryAffinity×
01WoolrichFashion & Accessoires103.15×
02LavazzaFood & Beverages32.07×
03AsurionBusiness & Career26.16×
04Sequoia National ParkTravel & Leisure26.08×
05Grand Teton National ParkTravel & Leisure22.49×
06EasyJetTravel & Leisure20.00×
07Cultural tourismTravel & Leisure20.00×
08Banff National ParkTravel & Leisure18.60×
09Grand Canyon National ParkTravel & Leisure18.00×
10Langston HughesLiterature17.91×
11Zion National ParkTravel & Leisure15.01×
12Sierra Trading PostFashion & Accessoires14.54×
13Travel BloggerTravel & Leisure12.82×
14Merrell (company)Fashion & Accessoires10.38×
15Ski resortTravel & Leisure8.92×
16Rocky Mountain National ParkTravel & Leisure8.80×
17FlightAwareTravel & Leisure8.37×
18Yosemite National ParkTravel & Leisure7.38×
19National parkTravel & Leisure3.34×
20United Parcel ServiceBusiness & Career3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canyonlands National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Canyonlands National Park audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.13×
IndulgenceJOY2.56×
Pet OwnershipJOY2.13×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Canyonlands National Park audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Healthy LifestyleBALANCE0.95×
Social Media UsageJOY1.02×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Canyonlands National Park have in United States?

Canyonlands National Park has an estimated audience of 935,043 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Canyonlands National Park fans?

60.8% of Canyonlands National Park fans are female, 39.2% are male, with an average age of 47.8 years.

03

Which brands do Canyonlands National Park fans like most?

Canyonlands National Park fans show strongest brand affinity for Woolrich (103.15×), Ski resort (8.92×), and Lavazza (32.07×) over the country average.

04

Where do Canyonlands National Park fans live in United States?

Canyonlands National Park fans in United States are most concentrated in Utah (reach ~100K), California (reach ~50K), and Colorado (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Canyonlands National Park fans also like?

Beyond Canyonlands National Park itself, the audience over-indexes on Ski resort (8.92×), Lavazza (32.07×), Asurion (26.16×), and Grand Teton National Park (22.49×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canyonlands National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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