Rascasse Audience Intelligence

Great Smoky Mountains National Park Audience in United States

Name: Great Smoky Mountains National Park — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Great Smoky Mountains National Park in United States — modelled from more than twelve digital signal sources. Great Smoky Mountains National Park has an estimated audience of 6,311,437 people in United States.

#3among National park in United States #362among POI in United States #460in Travel & Leisure

The average Great Smoky Mountains National Park fan in United States is 45.7 years old, more female, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, North Carolina, Florida.

Top brand affinities include Grand Canyon National Park, Nature, Hardware store, with strongest over-indexing on Grand Canyon National Park (9.56× the country average).

Demographically, the Great Smoky Mountains National Park audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Great Smoky Mountains National Park fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Grand Canyon National Park.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Great Smoky Mountains National Park profile in United States.

Audience size

6.3M

in United States

Gender

61.3%♀

38.7% male

Age

45.7

average years

Country rank

#5494

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Great Smoky Mountains National Park fans

61.3% are female, 38.7% are male, average age 45.7.

Fig. 02

Gender split

61.3%

Female

38.7%

Male

Demographic split for Great Smoky Mountains National Park audience in United States
Metric	Value
Female	61.3%
Male	38.7%
Average age	45.7
Estimated audience size	6,311,437

Fig. 03

Age distribution

Age distribution of the Great Smoky Mountains National Park audience in United States
Age bracket	Share	%
16-19		9%
20-29		12%
30-39		17%
40-49		26%
50+		36%

Fig. 04

Worldwide distribution

88.6%

of the worldwide Great Smoky Mountains National Park audience comes from United States.

Worldwide audience distribution share by country for Great Smoky Mountains National Park
Country	Share
United States	88.6%
United Kingdom	3.3%
Canada	2.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Great Smoky Mountains National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Great Smoky Mountains National Park fans by region: top regions in United States
#	Region	Reach	×
01	Tennessee	~1.5M	11.03×
02	North Carolina	~500K	2.63×
03	South Carolina	~200K	1.61×
04	Georgia	~300K	1.42×
05	Kentucky	~100K	1.41×
06	Alabama	~100K	1.20×
07	Indiana	~100K	1.19×
08	Virginia	~200K	1.07×
09	Mississippi	~60K	1.07×
10	Wisconsin	~100K	1.06×
11	West Virginia	~30K	1.03×
12	Ohio	~200K	0.99×
13	Missouri	~100K	0.99×
14	Florida	~400K	0.97×
15	Illinois	~200K	0.90×
16	Iowa	~50K	0.89×
17	Arkansas	~50K	0.89×
18	Michigan	~100K	0.85×
19	Louisiana	~70K	0.84×
20	Montana	~10K	0.83×
21	Pennsylvania	~200K	0.82×
22	Minnesota	~70K	0.82×
23	Washington, District of Columbia	~20K	0.82×
24	Maine	~20K	0.78×
25	Utah	~40K	0.77×
26	Vermont	~8K	0.77×
27	Kansas	~40K	0.76×
28	Maryland	~80K	0.75×
29	South Dakota	~10K	0.75×
30	Nebraska	~20K	0.73×
31	Delaware	~10K	0.73×
32	North Dakota	~9K	0.72×
33	New Hampshire	~20K	0.71×
34	Texas	~400K	0.69×
35	Oklahoma	~50K	0.67×
36	New Jersey	~100K	0.66×
37	Alaska	~8K	0.62×
38	Connecticut	~40K	0.61×
39	Massachusetts	~70K	0.60×
40	Colorado	~60K	0.60×
41	Rhode Island	~10K	0.59×
42	Idaho	~20K	0.57×
43	New York	~200K	0.52×
44	New Mexico	~20K	0.48×
45	Washington	~60K	0.47×
46	Oregon	~30K	0.46×
47	Hawaii	~10K	0.45×
48	Arizona	~60K	0.44×
49	California	~300K	0.41×
50	Nevada	~20K	0.39×

Affinity by region — Great Smoky Mountains National Park, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Great Smoky Mountains National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Great Smoky Mountains National Park audience
#	Interest	Category	×
01	Lavazza	Food & Beverages	10.73×
02	Grand Teton National Park	Travel & Leisure	10.38×
03	Grand Canyon National Park	Travel & Leisure	9.56×
04	Appalachian Trail	Travel & Leisure	7.96×
05	Zion National Park	Travel & Leisure	6.54×
06	Non-alcoholic beverage	Food & Beverages	3.03×
07	Rail transport	Travel & Leisure	2.85×
08	National park	Travel & Leisure	2.81×
09	Hardware store	Home & Garden	2.72×
10	Pharmacy	Business & Career	2.10×
11	Lodging	Travel & Leisure	2.04×
12	Nonprofit organization	Politics & Society	1.75×
13	Nature	Home & Garden	1.64×
14	Chick-fil-A	Food & Beverages	1.63×
15	Vacations	Travel & Leisure	1.61×
16	Hobby Lobby	Home & Garden	1.59×
17	Planet Fitness	Sports	1.59×
18	Livestock	Pets & Animals	1.56×
19	Recreation	Travel & Leisure	1.53×
20	MSN	News	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Great Smoky Mountains National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Great Smoky Mountains National Park audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.40×
DIY Mentality	THRILL	1.99×
Community Orientation	OPEN	1.83×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Great Smoky Mountains National Park audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.80×
Quality Awareness	PREMIUM	0.83×
Healthy Lifestyle	BALANCE	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Great Smoky Mountains National Park have in United States?

Great Smoky Mountains National Park has an estimated audience of 6,311,437 people in United States, concentrated in Tennessee and North Carolina.

What is the gender split and age of Great Smoky Mountains National Park fans?

61.3% of Great Smoky Mountains National Park fans are female, 38.7% are male, with an average age of 45.7 years.

Which brands do Great Smoky Mountains National Park fans like most?

Great Smoky Mountains National Park fans show strongest brand affinity for Grand Canyon National Park (9.56×), Nature (1.64×), and Hardware store (2.72×) over the country average.

Where do Great Smoky Mountains National Park fans live in United States?

Great Smoky Mountains National Park fans in United States are most concentrated in Tennessee (reach ~1.5M), North Carolina (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Great Smoky Mountains National Park fans also like?

Beyond Great Smoky Mountains National Park itself, the audience over-indexes on Nature (1.64×), Hardware store (2.72×), Grand Teton National Park (10.38×), and National park (2.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Grand Canyon National Park (3,155,951)

See Great Smoky Mountains National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Smoky Mountains National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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