Great Smoky Mountains National Park Audience in United States

Great Smoky Mountains National Park logo

Great Smoky Mountains National Park has an estimated audience of 6,311,437 people in United States. 61.3% are female, 38.7% are male, average age 45.7. Top regions: Tennessee, North Carolina, Florida. Top brand affinities: Goop, Hibachi, Governor of Michigan, Wok, headspace.

The average Great Smoky Mountains National Park fan in United States is 45.7 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, North Carolina, Florida. Top brand affinities include Goop, Hibachi, Governor of Michigan, with strongest over-indexing on Goop (10.11× the country average). Demographically, the Great Smoky Mountains National Park audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Great Smoky Mountains National Park fans

Demographic split for Great Smoky Mountains National Park audience in United States
MetricValue
Female61.3%
Male38.7%
Average age45.7
Estimated audience size6,311,437

Audience persona

The typical Great Smoky Mountains National Park fan in United States is more female, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Great Smoky Mountains National Park in United States
RegionReachAffinity
Tennessee1,183,2179.35×
North Carolina519,7272.74×
Florida442,3301.04×
Texas415,7680.77×
Georgia304,1951.56×
California291,4110.42×
Ohio208,0071.07×
New York206,3580.59×
Illinois195,9380.93×
Virginia187,5381.22×
Pennsylvania178,6390.84×
South Carolina165,4721.74×
Indiana149,3411.3×
Michigan148,0170.9×
Kentucky119,0801.5×
New Jersey112,6530.7×
Alabama106,1791.2×
Missouri103,6741.02×
Wisconsin102,5161.08×
Maryland88,5630.82×
Massachusetts79,3960.64×
Minnesota78,9320.87×
Louisiana70,6410.87×
Colorado61,3510.62×
Washington60,9980.48×
Mississippi55,8721.07×
Arizona54,6740.42×
Oklahoma48,2870.69×
Iowa47,5010.91×
Arkansas47,0240.9×
Utah43,1740.76×
Connecticut39,4350.62×
Kansas37,3860.75×
West Virginia31,5821.07×
Oregon30,5930.42×
Nebraska21,9240.69×
Nevada20,9930.34×
New Hampshire16,6780.67×
Maine16,5580.73×
Washington, District of Columbia16,1440.85×
Idaho16,0190.51×
Montana13,6020.78×
New Mexico12,2090.39×
Delaware11,6510.67×
Rhode Island10,4500.52×
South Dakota9,3050.64×
Hawaii8,1160.3×
Vermont7,7250.7×
North Dakota7,6520.59×
Wyoming6,2890.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Great Smoky Mountains National Park audience
BrandAffinityCategory
Goop10.11×Internet & Social Media
Hibachi12.94×Food & Beverages
Governor of Michigan11.61×Politics & Society
Wok10.21×Food & Beverages
headspace13.53×Health
Kikar HaShabbat23.27×News
Google Home8.66×Technology & Electronics
Cherish (group)13.95×Music & Radio
Grace Slick10.22×Music & Radio
Urban Outfitters2.08×Shopping
Product design2.16×Business & Career
Grinch4.4×Movies & TV
Nebraska Cornhuskers football3.72×Sports
Vocal harmony4.63×Music & Radio
Israel1.97×Travel & Leisure
Embroidery Library13.72×Home & Garden
Fairy godmother6.38×Literature
TV Fanatic9.03×Movies & TV
El Paso County, Colorado10.56×Travel & Leisure
Ira Glass13.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Great Smoky Mountains National Park audience
TraitClusterScore
PatriotismCONSERVATISM1.84
DIY MentalityTHRILL1.7
Community OrientationOPEN1.63
TravellingTHRILL1.46
SustainabilityBALANCE1.41
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Great Smoky Mountains National Park
CountryShare
United States88.6%
United Kingdom3.3%
Canada2.5%

See Great Smoky Mountains National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Great Smoky Mountains National Park have in United States?

Great Smoky Mountains National Park has an estimated audience of 6,311,437 people in United States, concentrated in Tennessee and North Carolina.

What is the gender split and age of Great Smoky Mountains National Park fans?

61.3% of Great Smoky Mountains National Park fans are female, 38.7% are male, with an average age of 45.7 years.

Which brands do Great Smoky Mountains National Park fans like most?

Great Smoky Mountains National Park fans show strongest brand affinity for Goop (10.11×), Hibachi (12.94×), and Governor of Michigan (11.61×) over the country average.

Where do Great Smoky Mountains National Park fans live in United States?

Great Smoky Mountains National Park fans in United States are most concentrated in Tennessee (reach 1,183,217), North Carolina (reach 519,727), and Florida (reach 442,330). These three regions account for the largest share of the active audience.

What other brands do Great Smoky Mountains National Park fans also like?

Beyond Great Smoky Mountains National Park itself, the audience over-indexes on Hibachi (12.94×), Governor of Michigan (11.61×), Wok (10.21×), and headspace (13.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Great Smoky Mountains National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.