Rascasse Audience Intelligence

Grand Canyon National Park Audience in United States

A data profile of the people who buy, follow and care about Grand Canyon National Park in United States — modelled from more than twelve digital signal sources. Grand Canyon National Park has an estimated audience of 3,155,950 people in United States.

The average Grand Canyon National Park fan in United States is 45.7 years old, more female, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Barbara Palvin, Yosemite National Park, Grand Canyon, with strongest over-indexing on Barbara Palvin (319.33× the country average).

Demographically, the Grand Canyon National Park audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Canyon National Park fan in United States is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Barbara Palvin.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Canyon National Park profile in United States.

Audience size
3.2M
in United States
Gender
57.1%
42.9% male
Age
45.7
average years
Country rank
#9864
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Canyon National Park fans

57.1% are female, 42.9% are male, average age 45.7.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Grand Canyon National Park audience in United States
MetricValue
Female57.1%
Male42.9%
Average age45.7
Estimated audience size3,155,950
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Grand Canyon National Park audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4923%
50+38%
Fig. 04

Worldwide distribution

67.7%

of the worldwide Grand Canyon National Park audience comes from United States.

Worldwide audience distribution share by country for Grand Canyon National Park
CountryShare
United States67.7%
United Kingdom6.2%
India3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Canyon National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Canyon National Park fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~400K6.33×
02Nevada~70K2.30×
03Utah~60K2.27×
04New Mexico~30K2.00×
05Wyoming~7K1.40×
06Colorado~60K1.23×
07Montana~10K1.18×
08Idaho~20K1.08×
09South Dakota~8K1.04×
10California~400K1.03×
11Washington~60K0.96×
12Nebraska~20K0.96×
13Oklahoma~30K0.95×
14Kansas~20K0.95×
15Texas~300K0.94×
16Missouri~50K0.94×
17Minnesota~40K0.93×
18Wisconsin~40K0.92×
19Iowa~20K0.92×
20Oregon~30K0.89×
21Arkansas~20K0.89×
22North Dakota~6K0.89×
23Alaska~6K0.85×
24Illinois~90K0.82×
25Indiana~50K0.82×
26Washington, District of Columbia~7K0.77×
27New Hampshire~9K0.76×
28Michigan~60K0.75×
29Maine~8K0.75×
30Virginia~60K0.73×
31Louisiana~30K0.73×
32Kentucky~30K0.73×
33Massachusetts~40K0.72×
34New Jersey~60K0.71×
35Tennessee~50K0.71×
36Mississippi~20K0.71×
37Ohio~70K0.70×
38Pennsylvania~70K0.69×
39Georgia~70K0.69×
40Hawaii~9K0.68×
41South Carolina~30K0.67×
42Alabama~30K0.66×
43Connecticut~20K0.66×
44West Virginia~10K0.66×
45North Carolina~60K0.65×
46Florida~100K0.64×
47Delaware~6K0.64×
48New York~100K0.63×
49Maryland~30K0.63×
50Rhode Island~6K0.62×
Fig. 06

Affinity by region

Affinity by region — Grand Canyon National Park, United States
0.62×1.00×6.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Canyon National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Canyon National Park audience
#·InterestCategoryAffinity×
01Barbara PalvinFashion & Accessoires319.33×
02Redwood National and State ParksTravel & Leisure21.89×
03Arches National ParkTravel & Leisure20.97×
04Bryce Canyon National ParkTravel & Leisure20.90×
05Zion National ParkTravel & Leisure20.21×
06Kaya ScodelarioMovies & TV20.00×
07Degrassi: Next GenerationMovies & TV20.00×
08Sequoia National ParkTravel & Leisure19.70×
09Olympic National ParkTravel & Leisure19.28×
10Joshua Tree National ParkTravel & Leisure18.08×
11Canyonlands National ParkTravel & Leisure18.00×
12Grand CanyonTravel & Leisure17.27×
13Grand Teton National ParkTravel & Leisure15.76×
14Yosemite National ParkTravel & Leisure14.61×
15Rocky Mountain National ParkTravel & Leisure10.67×
16National Park ServicePolitics & Society10.17×
17Yellowstone National ParkTravel & Leisure9.90×
18Great Smoky Mountains National ParkTravel & Leisure9.56×
19Great Smoky MountainsTravel & Leisure6.37×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Canyon National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Canyon National Park audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
Sports ActivityPOWER1.31×
TravellingTHRILL1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Canyon National Park audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Social Media UsageJOY0.92×
Healthy LifestyleBALANCE0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Grand Canyon National Park have in United States?

Grand Canyon National Park has an estimated audience of 3,155,950 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of Grand Canyon National Park fans?

57.1% of Grand Canyon National Park fans are female, 42.9% are male, with an average age of 45.7 years.

03

Which brands do Grand Canyon National Park fans like most?

Grand Canyon National Park fans show strongest brand affinity for Barbara Palvin (319.33×), Yosemite National Park (14.61×), and Grand Canyon (17.27×) over the country average.

04

Where do Grand Canyon National Park fans live in United States?

Grand Canyon National Park fans in United States are most concentrated in Arizona (reach ~400K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Canyon National Park fans also like?

Beyond Grand Canyon National Park itself, the audience over-indexes on Yosemite National Park (14.61×), Grand Canyon (17.27×), Zion National Park (20.21×), and Yellowstone National Park (9.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Canyon National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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