Grand Canyon National Park Audience in United States

Grand Canyon National Park logo

Grand Canyon National Park has an estimated audience of 3,155,950 people in United States. 57.1% are female, 42.9% are male, average age 45.7. Top regions: California, Arizona, Texas. Top brand affinities: Barbara Palvin, Yosemite National Park, Grand Canyon, Zion National Park, Yellowstone National Park.

The average Grand Canyon National Park fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Barbara Palvin, Yosemite National Park, Grand Canyon, with strongest over-indexing on Barbara Palvin (319.33× the country average). Demographically, the Grand Canyon National Park audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Grand Canyon National Park fans

Demographic split for Grand Canyon National Park audience in United States
MetricValue
Female57.1%
Male42.9%
Average age45.7
Estimated audience size3,155,950

Audience persona

The typical Grand Canyon National Park fan in United States is more female, around 45.7 years old, with strong Sustainability tendencies and a notable affinity for Barbara Palvin.

Top regions in United States

Top regions ranked by reach for Grand Canyon National Park in United States
RegionReachAffinity
California395,8581.14×
Arizona394,3436.12×
Texas257,9470.95×
Florida142,6540.67×
New York117,1090.66×
Illinois87,3770.83×
Nevada78,9182.59×
Pennsylvania70,7920.67×
Ohio69,9910.72×
Georgia68,7950.71×
Washington65,2991.03×
Colorado65,1161.31×
Utah64,8522.29×
Michigan64,2100.78×
North Carolina63,6160.67×
New Jersey59,8150.75×
Virginia55,6750.72×
Massachusetts48,4670.78×
Indiana47,3720.82×
Missouri47,1220.93×
Tennessee45,6510.72×
Minnesota44,9230.99×
Wisconsin44,8440.94×
Maryland34,3580.63×
Oklahoma33,4220.95×
New Mexico31,7122×
Oregon31,5440.87×
South Carolina30,0900.63×
Louisiana28,9070.71×
Kentucky28,8500.73×
Alabama26,9080.61×
Iowa23,1830.89×
Arkansas23,1580.89×
Kansas22,4940.9×
Connecticut20,6100.65×
Idaho16,9591.07×
Mississippi16,2230.62×
Nebraska14,8610.94×
Montana10,1161.16×
New Hampshire8,5240.69×
Hawaii8,2540.61×
Maine8,0560.71×
West Virginia8,0470.55×
South Dakota7,2761×
Washington, District of Columbia6,9450.73×
Wyoming6,5091.39×
Rhode Island5,6150.56×
Alaska4,9890.74×
Delaware4,9710.57×
North Dakota4,8280.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Canyon National Park audience
BrandAffinityCategory
Barbara Palvin319.33×Fashion & Accessoires
Yosemite National Park14.61×Travel & Leisure
Grand Canyon17.27×Travel & Leisure
Zion National Park20.21×Travel & Leisure
Yellowstone National Park9.9×Travel & Leisure
Kaya Scodelario20×Movies & TV
Bryce Canyon National Park20.9×Travel & Leisure
Rocky Mountain National Park10.67×Travel & Leisure
Arches National Park20.97×Travel & Leisure
Great Smoky Mountains National Park9.56×Travel & Leisure
National Park Service10.17×Politics & Society
Grand Teton National Park15.76×Travel & Leisure
Sequoia National Park19.7×Travel & Leisure
Joshua Tree National Park18.08×Travel & Leisure
Degrassi: Next Generation20×Movies & TV
Redwood National and State Parks21.89×Travel & Leisure
Outdoor recreation1.52×Sports
Great Smoky Mountains6.37×Travel & Leisure
Canyonlands National Park18×Travel & Leisure
Olympic National Park19.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Canyon National Park audience
TraitClusterScore
SustainabilityBALANCE3.29
TravellingTHRILL2.57
Risk AppetiteTHRILL2.28
Luxury OrientationPREMIUM1.89
Design AffinityPREMIUM1.81
Sports ActivityPOWER1.73

Worldwide distribution

Worldwide audience distribution share by country for Grand Canyon National Park
CountryShare
United States67.7%
United Kingdom6.2%
India3.3%

See Grand Canyon National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Grand Canyon National Park have in United States?

Grand Canyon National Park has an estimated audience of 3,155,950 people in United States, concentrated in California and Arizona.

What is the gender split and age of Grand Canyon National Park fans?

57.1% of Grand Canyon National Park fans are female, 42.9% are male, with an average age of 45.7 years.

Which brands do Grand Canyon National Park fans like most?

Grand Canyon National Park fans show strongest brand affinity for Barbara Palvin (319.33×), Yosemite National Park (14.61×), and Grand Canyon (17.27×) over the country average.

Where do Grand Canyon National Park fans live in United States?

Grand Canyon National Park fans in United States are most concentrated in California (reach 395,858), Arizona (reach 394,343), and Texas (reach 257,947). These three regions account for the largest share of the active audience.

What other brands do Grand Canyon National Park fans also like?

Beyond Grand Canyon National Park itself, the audience over-indexes on Yosemite National Park (14.61×), Grand Canyon (17.27×), Zion National Park (20.21×), and Yellowstone National Park (9.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Canyon National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.