Rascasse Audience Intelligence

Grand Canyon Audience in United States

A data profile of the people who buy, follow and care about Grand Canyon in United States — modelled from more than twelve digital signal sources. Grand Canyon has an estimated audience of 5,081,179 people in United States.

#93among Region in United States#456among POI in United States#563in Travel & Leisure

The average Grand Canyon fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include Xavier Becerra, Ruben Gallego, Friendship, with strongest over-indexing on Xavier Becerra (11.83× the country average).

Demographically, the Grand Canyon audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Canyon fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Xavier Becerra.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Canyon profile in United States.

Audience size
5.1M
in United States
Gender
51.7%♀
48.3% male
Age
46.1
average years
Country rank
#6604
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Canyon fans

51.7% are female, 48.3% are male, average age 46.1.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Grand Canyon audience in United States
MetricValue
Female51.7%
Male48.3%
Average age46.1
Estimated audience size5,081,179
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Grand Canyon audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4923%
50+40%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Grand Canyon audience comes from United States.

Worldwide audience distribution share by country for Grand Canyon
CountryShare
United States60.1%
United Kingdom5.2%
China3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Canyon audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Canyon fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~600K6.00×
02Nevada~200K4.96×
03Utah~80K1.85×
04New Mexico~50K1.82×
05California~600K1.13×
06Wyoming~8K1.03×
07Colorado~80K0.99×
08Oklahoma~50K0.97×
09Texas~400K0.94×
10Washington~90K0.90×
11Kansas~40K0.89×
12Arkansas~40K0.86×
13Illinois~100K0.85×
14Missouri~70K0.85×
15Indiana~80K0.82×
16Idaho~20K0.81×
17New Jersey~100K0.80×
18Tennessee~80K0.80×
19Massachusetts~80K0.80×
20Iowa~30K0.80×
21Virginia~100K0.79×
22New York~200K0.78×
23Michigan~100K0.78×
24Minnesota~60K0.78×
25Montana~10K0.78×
26Georgia~100K0.77×
27Wisconsin~60K0.77×
28Louisiana~50K0.77×
29Kentucky~50K0.77×
30Oregon~40K0.77×
31Connecticut~40K0.77×
32Nebraska~20K0.77×
33North Dakota~8K0.77×
34Florida~300K0.76×
35South Dakota~9K0.76×
36North Carolina~100K0.74×
37Maryland~60K0.74×
38Alabama~50K0.74×
39Washington, District of Columbia~10K0.74×
40New Hampshire~10K0.72×
41Alaska~8K0.72×
42Ohio~100K0.71×
43Pennsylvania~100K0.70×
44South Carolina~50K0.70×
45Mississippi~30K0.70×
46Hawaii~20K0.69×
47Maine~10K0.68×
48West Virginia~20K0.67×
49Rhode Island~10K0.64×
50Delaware~9K0.63×
Fig. 06

Affinity by region

Affinity by region — Grand Canyon, United States
0.63×1.00×6.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Canyon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Canyon audience
#·InterestCategoryAffinity×
01Ruben GallegoPolitics & Society14.58×
02Sonia SotomayorPolitics & Society14.35×
03Xavier BecerraPolitics & Society11.83×
04Arches National ParkTravel & Leisure11.76×
05Grand Canyon National ParkTravel & Leisure9.81×
06Eva MendesMovies & TV8.53×
07John McCainPolitics & Society8.28×
08America FerreraMovies & TV8.04×
09Zion National ParkTravel & Leisure7.32×
10SonoraTravel & Leisure5.25×
11Google FlightsTravel & Leisure2.65×
12FriendshipKids & Family2.62×
13Mitch McConnellPolitics & Society2.47×
14ArizonaTravel & Leisure2.35×
15Madea's Class ReunionMovies & TV2.14×
16Bank of AmericaBusiness & Career1.72×
17NatureHome & Garden1.68×
18United States Postal ServiceBusiness & Career1.60×
19Personal financeBusiness & Career1.52×
20CultureLiterature1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Canyon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Canyon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
TravellingTHRILL1.48×
Risk AppetiteTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Canyon audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.76×
ExtroversionTHRILL0.89×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Canyon have in United States?

Grand Canyon has an estimated audience of 5,081,179 people in United States, concentrated in California and Arizona.

02

What is the gender split and age of Grand Canyon fans?

51.7% of Grand Canyon fans are female, 48.3% are male, with an average age of 46.1 years.

03

Which brands do Grand Canyon fans like most?

Grand Canyon fans show strongest brand affinity for Xavier Becerra (11.83×), Ruben Gallego (14.58×), and Friendship (2.62×) over the country average.

04

Where do Grand Canyon fans live in United States?

Grand Canyon fans in United States are most concentrated in California (reach ~600K), Arizona (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Canyon fans also like?

Beyond Grand Canyon itself, the audience over-indexes on Ruben Gallego (14.58×), Friendship (2.62×), Mitch McConnell (2.47×), and Eva Mendes (8.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Grand Canyon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Canyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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