Grand Canyon Audience in United States

Grand Canyon logo

Grand Canyon has an estimated audience of 5,081,179 people in United States. 51.7% are female, 48.3% are male, average age 46.1. Top regions: California, Arizona, Texas. Top brand affinities: Friendship, Eva Mendes, Grand Canyon National Park, Personal finance, Nature.

The average Grand Canyon fan in United States is 46.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Friendship, Eva Mendes, Grand Canyon National Park, with strongest over-indexing on Friendship (2.62× the country average). Demographically, the Grand Canyon audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Grand Canyon fans

Demographic split for Grand Canyon audience in United States
MetricValue
Female51.7%
Male48.3%
Average age46.1
Estimated audience size5,081,179

Audience persona

The typical Grand Canyon fan in United States is balanced, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Grand Canyon in United States
RegionReachAffinity
California662,6061.19×
Arizona610,4355.88×
Texas432,8580.99×
Florida263,1420.76×
Nevada240,9014.9×
New York234,2040.82×
Illinois151,3210.89×
Georgia124,4520.8×
Pennsylvania123,3630.72×
North Carolina117,7210.77×
Ohio113,5930.73×
New Jersey106,0920.82×
Michigan105,8110.8×
Virginia100,2290.81×
Washington93,9730.92×
Utah84,0551.85×
Tennessee81,9700.8×
Massachusetts81,3730.81×
Colorado80,6971.01×
Indiana77,9510.84×
Missouri71,0670.87×
Maryland64,3510.74×
Wisconsin58,8270.77×
Minnesota57,4780.79×
Oklahoma55,3160.98×
South Carolina54,2560.71×
Alabama52,1110.73×
Louisiana50,1340.77×
Kentucky49,3170.77×
New Mexico44,9891.77×
Oregon44,8840.77×
Connecticut38,9070.76×
Kansas35,6510.89×
Arkansas35,4820.85×
Iowa32,7390.78×
Mississippi27,4880.66×
Idaho19,9700.78×
Nebraska19,1700.75×
West Virginia14,5470.61×
Hawaii14,3720.66×
New Hampshire13,6640.68×
Maine11,7980.65×
Washington, District of Columbia10,8760.71×
Montana10,3430.73×
Rhode Island9,4440.58×
South Dakota8,2270.7×
Delaware8,0840.58×
Wyoming7,2330.96×
North Dakota7,1670.69×
Alaska6,8030.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Canyon audience
BrandAffinityCategory
Friendship2.62×Kids & Family
Eva Mendes8.53×Movies & TV
Grand Canyon National Park9.81×Travel & Leisure
Personal finance1.52×Business & Career
Nature1.68×Home & Garden
Andy García10.62×Movies & TV
Culture1.52×Literature
Sonia Sotomayor14.35×Politics & Society
Google Flights2.65×Travel & Leisure
Arches National Park11.76×Travel & Leisure
Bank of America1.72×Business & Career
Zion National Park7.32×Travel & Leisure
Arizona2.35×Travel & Leisure
Sonora5.25×Travel & Leisure
John McCain8.28×Politics & Society
National park2.38×Travel & Leisure
Rocky Mountain National Park5.3×Travel & Leisure
United States Postal Service1.6×Business & Career
Mining3.23×Business & Career
America Ferrera8.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Canyon audience
TraitClusterScore
PatriotismCONSERVATISM1.6
TravellingTHRILL1.4
Community OrientationOPEN1.37
Risk AppetiteTHRILL1.35
SpiritualityBALANCE1.25
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Grand Canyon
CountryShare
United States60.4%
United Kingdom5.3%
China3.9%

See Grand Canyon audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Grand Canyon have in United States?

Grand Canyon has an estimated audience of 5,081,179 people in United States, concentrated in California and Arizona.

What is the gender split and age of Grand Canyon fans?

51.7% of Grand Canyon fans are female, 48.3% are male, with an average age of 46.1 years.

Which brands do Grand Canyon fans like most?

Grand Canyon fans show strongest brand affinity for Friendship (2.62×), Eva Mendes (8.53×), and Grand Canyon National Park (9.81×) over the country average.

Where do Grand Canyon fans live in United States?

Grand Canyon fans in United States are most concentrated in California (reach 662,606), Arizona (reach 610,435), and Texas (reach 432,858). These three regions account for the largest share of the active audience.

What other brands do Grand Canyon fans also like?

Beyond Grand Canyon itself, the audience over-indexes on Eva Mendes (8.53×), Grand Canyon National Park (9.81×), Personal finance (1.52×), and Nature (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Canyon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.