Rascasse Audience Intelligence

John McCain Audience in United States

A data profile of the people who buy, follow and care about John McCain in United States — modelled from more than twelve digital signal sources. John McCain has an estimated audience of 2,416,736 people in United States.

#68among Politician in United States#2086among Person in United States#796in Politics & Society

The average John McCain fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New York Post, Drudge Report, International education, with strongest over-indexing on New York Post (14.23× the country average).

Demographically, the John McCain audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John McCain fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John McCain profile in United States.

Audience size
2.4M
in United States
Gender
45.3%♀
54.7% male
Age
45.7
average years
Country rank
#12217
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John McCain fans

45.3% are female, 54.7% are male, average age 45.7.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for John McCain audience in United States
MetricValue
Female45.3%
Male54.7%
Average age45.7
Estimated audience size2,416,736
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the John McCain audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3915%
40-4924%
50+38%
Fig. 04

Worldwide distribution

73.6%

of the worldwide John McCain audience comes from United States.

Worldwide audience distribution share by country for John McCain
CountryShare
United States73.6%
United Kingdom4.1%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John McCain audience in United States is strongest.

Fig. 05

Top regions by affinity

John McCain fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.60×
02Arizona~70K1.53×
03Virginia~70K1.21×
04Maryland~50K1.18×
05Massachusetts~50K1.15×
06Connecticut~30K1.09×
07New Jersey~60K1.08×
08New York~100K1.07×
09Illinois~80K1.06×
10Pennsylvania~80K1.04×
11Georgia~80K1.04×
12Wisconsin~40K1.04×
13Minnesota~40K1.04×
14Washington~50K1.03×
15Rhode Island~8K1.03×
16California~300K1.02×
17North Carolina~70K1.02×
18New Hampshire~9K1.02×
19Ohio~70K1.01×
20Indiana~40K1.01×
21Maine~8K1.01×
22Kentucky~30K1.00×
23Michigan~60K0.98×
24Iowa~20K0.97×
25Tennessee~50K0.96×
26Missouri~40K0.96×
27Oklahoma~30K0.96×
28Kansas~20K0.96×
29Oregon~30K0.95×
30Arkansas~20K0.95×
31South Carolina~30K0.94×
32Nebraska~10K0.94×
33West Virginia~10K0.94×
34Montana~6K0.94×
35North Dakota~5K0.94×
36Colorado~30K0.93×
37Delaware~6K0.93×
38Vermont~4K0.93×
39Texas~200K0.92×
40Florida~100K0.92×
41Alabama~30K0.92×
42South Dakota~5K0.92×
43Louisiana~30K0.91×
44Nevada~20K0.91×
45Mississippi~20K0.91×
46Alaska~5K0.90×
47Idaho~10K0.88×
48New Mexico~10K0.88×
49Hawaii~9K0.87×
50Utah~20K0.82×
Fig. 06

Affinity by region

Affinity by region — John McCain, United States
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John McCain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John McCain audience
#·InterestCategoryAffinity×
01Real Time with Bill MaherMovies & TV17.36×
02Akame ga Kill!Literature17.36×
03Pep GuardiolaSports17.36×
04Antoine GriezmannSports17.36×
05CasemiroSports17.36×
06Kevin De BruyneSports17.22×
07International educationBusiness & Career16.47×
08RonaldinhoSports14.46×
09New York PostNews14.23×
10Zinedine ZidaneSports12.41×
11Drudge ReportSports8.84×
12Grand CanyonTravel & Leisure8.28×
13PoliticoPolitics & Society7.04×
14Berlin WallTravel & Leisure6.67×
15Web serverTechnology & Electronics5.52×
16DuolingoBusiness & Career4.80×
17Chuck NorrisMovies & TV2.75×
18American AirlinesTravel & Leisure2.31×
19CNNMovies & TV2.25×
20Donald TrumpPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John McCain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John McCain audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.46×
SpiritualityBALANCE1.57×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John McCain audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John McCain have in United States?

John McCain has an estimated audience of 2,416,736 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John McCain fans?

45.3% of John McCain fans are female, 54.7% are male, with an average age of 45.7 years.

03

Which brands do John McCain fans like most?

John McCain fans show strongest brand affinity for New York Post (14.23×), Drudge Report (8.84×), and International education (16.47×) over the country average.

04

Where do John McCain fans live in United States?

John McCain fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do John McCain fans also like?

Beyond John McCain itself, the audience over-indexes on Drudge Report (8.84×), International education (16.47×), Real Time with Bill Maher (17.36×), and Politico (7.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for John McCain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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