John McCain Audience in United States

John McCain logo

John McCain has an estimated audience of 2,346,006 people in United States. 45.3% are female, 54.7% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Nationality, Historic site, Governor of Michigan.

The average John McCain fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the John McCain audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of John McCain fans

Demographic split for John McCain audience in United States
MetricValue
Female45.3%
Male54.7%
Average age45.7
Estimated audience size2,346,006

Audience persona

The typical John McCain fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for John McCain in United States
RegionReachAffinity
California273,4261.06×
Texas189,1370.94×
New York151,2071.15×
Florida150,9410.95×
Pennsylvania86,9511.1×
Illinois86,1401.1×
Georgia79,9841.11×
Ohio76,6921.06×
North Carolina75,3281.07×
Arizona72,8671.52×
Virginia70,5521.23×
New Jersey67,5091.13×
Michigan62,6291.02×
Massachusetts55,6971.21×
Washington51,2761.09×
Maryland47,0931.17×
Tennessee46,3000.98×
Indiana43,7371.02×
Wisconsin38,0391.08×
Missouri37,2630.99×
Minnesota36,3261.08×
Colorado35,7100.97×
South Carolina33,2580.94×
Alabama30,2040.92×
Kentucky30,1251.02×
Louisiana26,8240.89×
Oregon25,7740.96×
Connecticut25,5821.09×
Oklahoma25,3720.97×
Nevada20,4200.9×
Iowa18,5580.96×
Arkansas18,1360.94×
Kansas17,8210.96×
Utah17,3570.83×
Mississippi16,4340.85×
Washington, District of Columbia11,3401.61×
Nebraska10,8680.92×
Idaho10,0800.86×
New Mexico10,0410.85×
West Virginia9,5490.87×
New Hampshire8,9810.97×
Hawaii8,3380.83×
Maine8,2790.99×
Rhode Island7,5721.01×
Delaware5,7490.89×
Montana5,6470.87×
South Dakota4,3300.8×
North Dakota4,0530.84×
Alaska3,8800.77×
Vermont3,5390.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John McCain audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters5.52×Shopping
Nationality6.18×Politics & Society
Historic site6.15×Arts & Culture
Governor of Michigan10.06×Politics & Society
Elsword19.85×Games
Wok7.5×Food & Beverages
Goma19.11×Travel & Leisure
Google Home6.89×Technology & Electronics
headspace9.46×Health
Like Dandelion Dust15.12×Movies & TV
Fairy godmother7.41×Literature
Israel1.98×Travel & Leisure
Cherish (group)9.85×Music & Radio
Goop4.75×Internet & Social Media
The Journey (1959 film)15.86×Movies & TV
Grace Slick7.48×Music & Radio
Grammarly3.98×Business & Career
Carnival of Souls17.36×Movies & TV
Hang Seng Index9.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John McCain audience
TraitClusterScore
PatriotismCONSERVATISM4.49
Risk AppetiteTHRILL1.58
SpiritualityBALANCE1.55
Need for SecurityCONSERVATISM1.3
TraditionCONSERVATISM1.18
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for John McCain
CountryShare
United States74.0%
United Kingdom4.0%
Canada3.4%

See John McCain audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does John McCain have in United States?

John McCain has an estimated audience of 2,346,006 people in United States, concentrated in California and Texas.

What is the gender split and age of John McCain fans?

45.3% of John McCain fans are female, 54.7% are male, with an average age of 45.7 years.

Which brands do John McCain fans like most?

John McCain fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (5.52×), and Nationality (6.18×) over the country average.

Where do John McCain fans live in United States?

John McCain fans in United States are most concentrated in California (reach 273,426), Texas (reach 189,137), and New York (reach 151,207). These three regions account for the largest share of the active audience.

What other brands do John McCain fans also like?

Beyond John McCain itself, the audience over-indexes on Urban Outfitters (5.52×), Nationality (6.18×), Historic site (6.15×), and Governor of Michigan (10.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John McCain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.