Sonora Audience in United States

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Sonora has an estimated audience of 6,065,615 people in United States. 47.8% are female, 52.2% are male, average age 41.3. Top regions: California, Texas, Arizona. Top brand affinities: Kendra Scott, Nationality, Goop, Progressive rock, Governor of Michigan.

The average Sonora fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Kendra Scott, Nationality, Goop, with strongest over-indexing on Kendra Scott (8.65× the country average). Demographically, the Sonora audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Sonora fans

Demographic split for Sonora audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.3
Estimated audience size6,065,615

Audience persona

The typical Sonora fan in United States is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Sonora in United States
RegionReachAffinity
California2,406,1103.61×
Texas896,3351.72×
Arizona705,5515.7×
Colorado398,3874.17×
New York265,4270.78×
Florida221,0920.54×
Ohio188,2771.01×
Illinois160,0090.79×
Washington149,6371.23×
Nevada117,6732.01×
Kentucky116,5541.53×
North Carolina110,4420.61×
Georgia105,5980.57×
Minnesota102,4251.18×
Pennsylvania97,2150.48×
Utah92,2911.7×
Virginia88,6830.6×
Oregon84,3081.21×
New Jersey79,9540.52×
Michigan74,6420.47×
Tennessee69,8710.57×
Massachusetts66,9560.56×
Arkansas64,8081.3×
Indiana61,3490.55×
Oklahoma61,3480.91×
New Mexico57,0131.87×
Missouri56,3050.58×
Maryland49,4370.47×
Wisconsin48,5700.53×
Louisiana44,2810.57×
Kansas41,0070.86×
Idaho40,8191.34×
Connecticut40,4310.66×
South Carolina39,5360.43×
Alabama39,4770.47×
Iowa28,4360.57×
Nebraska21,8040.72×
Mississippi20,1080.4×
Hawaii16,3470.63×
Washington, District of Columbia14,3000.78×
Montana12,2580.73×
West Virginia10,8090.38×
Delaware9,2150.55×
Rhode Island8,6000.45×
New Hampshire8,2700.35×
Maine8,1350.37×
North Dakota8,0690.65×
Alaska7,7050.59×
Wyoming7,6510.85×
South Dakota6,9610.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sonora audience
BrandAffinityCategory
Kendra Scott8.65×Fashion & Accessoires
Nationality5.91×Politics & Society
Goop13.2×Internet & Social Media
Progressive rock4.83×Music & Radio
Governor of Michigan16.44×Politics & Society
Google Home13.22×Technology & Electronics
Wok11.85×Food & Beverages
Hibachi13.54×Food & Beverages
headspace15.27×Health
Cherish (group)16.56×Music & Radio
Grinch5.96×Movies & TV
Vocal harmony5.9×Music & Radio
Hipster12.5×Politics & Society
Grace Slick10.96×Music & Radio
jordy nelson20.17×Sports
Panama4.51×Travel & Leisure
Fairy godmother8.59×Literature
TV Fanatic11.22×Movies & TV
Homie14.82×Politics & Society
Personality5.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sonora audience
TraitClusterScore
SpiritualityBALANCE1.27
ExtroversionTHRILL1.15
Quality AwarenessPREMIUM1.1
Urban LifestyleOPEN1.09
Social Media UsageJOY1.08
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Sonora
CountryShare
United States44.1%
Mexico32.7%
Brazil2.8%

See Sonora audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Sonora have in United States?

Sonora has an estimated audience of 6,065,615 people in United States, concentrated in California and Texas.

What is the gender split and age of Sonora fans?

47.8% of Sonora fans are female, 52.2% are male, with an average age of 41.3 years.

Which brands do Sonora fans like most?

Sonora fans show strongest brand affinity for Kendra Scott (8.65×), Nationality (5.91×), and Goop (13.2×) over the country average.

Where do Sonora fans live in United States?

Sonora fans in United States are most concentrated in California (reach 2,406,110), Texas (reach 896,335), and Arizona (reach 705,551). These three regions account for the largest share of the active audience.

What other brands do Sonora fans also like?

Beyond Sonora itself, the audience over-indexes on Nationality (5.91×), Goop (13.2×), Progressive rock (4.83×), and Governor of Michigan (16.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sonora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.