Rascasse Audience Intelligence

Sonora Audience in United States

A data profile of the people who buy, follow and care about Sonora in United States — modelled from more than twelve digital signal sources. Sonora has an estimated audience of 6,065,615 people in United States.

#378among POI in United States#478in Travel & Leisure

The average Sonora fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Volaris, Mariachi, Mexico, with strongest over-indexing on Volaris (15.72× the country average).

Demographically, the Sonora audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sonora fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Volaris.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sonora profile in United States.

Audience size
6.1M
in United States
Gender
47.8%♀
52.2% male
Age
41.3
average years
Country rank
#5666
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sonora fans

47.8% are female, 52.2% are male, average age 41.3.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Sonora audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.3
Estimated audience size6,065,615
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Sonora audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Sonora audience comes from United States.

Worldwide audience distribution share by country for Sonora
CountryShare
United States44.1%
Mexico32.7%
Brazil2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sonora audience in United States is strongest.

Fig. 05

Top regions by affinity

Sonora fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~600K5.11×
02California~2.5M3.97×
03Colorado~300K3.59×
04Arkansas~100K2.47×
05Kentucky~200K2.20×
06Texas~1M2.14×
07Nevada~100K1.81×
08New Mexico~50K1.73×
09Utah~80K1.47×
10Idaho~40K1.22×
11Minnesota~100K1.19×
12Washington~100K1.15×
13Oregon~80K1.12×
14Ohio~200K0.94×
15Oklahoma~60K0.89×
16Alaska~10K0.86×
17Washington, District of Columbia~20K0.84×
18Montana~10K0.84×
19North Dakota~10K0.82×
20Kansas~40K0.81×
21Nebraska~20K0.80×
22Vermont~8K0.78×
23South Dakota~10K0.77×
24Illinois~200K0.75×
25New York~200K0.73×
26Hawaii~20K0.73×
27Delaware~10K0.72×
28Rhode Island~10K0.70×
29Connecticut~40K0.68×
30West Virginia~20K0.67×
31Maine~10K0.67×
32New Hampshire~20K0.66×
33Louisiana~50K0.65×
34Iowa~30K0.65×
35Mississippi~30K0.62×
36Virginia~90K0.60×
37Tennessee~70K0.60×
38Missouri~60K0.60×
39Wisconsin~50K0.60×
40North Carolina~100K0.59×
41Massachusetts~70K0.59×
42Indiana~70K0.59×
43Georgia~100K0.57×
44Alabama~50K0.56×
45New Jersey~90K0.55×
46South Carolina~50K0.54×
47Florida~200K0.52×
48Maryland~50K0.52×
49Michigan~80K0.50×
50Pennsylvania~100K0.49×
Fig. 06

Affinity by region

Affinity by region — Sonora, United States
0.49×1.00×5.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sonora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sonora audience
#·InterestCategoryAffinity×
01VolarisTravel & Leisure15.72×
02Lyric poetryLiterature15.13×
03MariachiMusic & Radio12.64×
04El PaísNews12.08×
05AcapulcoTravel & Leisure11.79×
06FIFA Club World CupSports11.25×
07Cruz AzulSports11.00×
08Tigres UANLSports9.86×
09CumbiaMusic & Radio9.38×
10Club AméricaSports8.88×
11Benny BlancoMusic & Radio7.93×
12La LigaSports7.42×
13Web serverTechnology & Electronics6.18×
14MexicoTravel & Leisure4.00×
15TacoFood & Beverages3.83×
16FIFA World CupSports2.88×
17Las VegasTravel & Leisure2.67×
18RecreationTravel & Leisure2.29×
19United States Postal ServiceBusiness & Career2.21×
20NatureHome & Garden2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sonora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sonora audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
SpiritualityBALANCE1.72×
TraditionCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sonora audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Luxury OrientationPREMIUM0.73×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sonora have in United States?

Sonora has an estimated audience of 6,065,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sonora fans?

47.8% of Sonora fans are female, 52.2% are male, with an average age of 41.3 years.

03

Which brands do Sonora fans like most?

Sonora fans show strongest brand affinity for Volaris (15.72×), Mariachi (12.64×), and Mexico (4×) over the country average.

04

Where do Sonora fans live in United States?

Sonora fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1M), and Arizona (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sonora fans also like?

Beyond Sonora itself, the audience over-indexes on Mariachi (12.64×), Mexico (4×), Cruz Azul (11×), and FIFA World Cup (2.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sonora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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