Sonora Audience in Mexico
Sonora has an estimated audience of 4,502,734 people in Mexico. 45.1% are female, 54.9% are male, average age 33.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, MSN, Catholic Church, Puma, Banana.
The average Sonora fan in Mexico is 33.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, MSN, Catholic Church, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Sonora audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Sonora fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 33.6 |
| Estimated audience size | 4,502,734 |
Audience persona
The typical Sonora fan in Mexico is balanced, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 791,814 | 1.28× |
| Distrito Federal | 641,605 | 1.08× |
| Jalisco | 346,894 | 1.04× |
| Baja California | 315,293 | 1.69× |
| Nuevo Leon | 283,924 | 1.05× |
| Veracruz (state) | 254,382 | 0.96× |
| Puebla | 248,819 | 1.04× |
| Guanajuato | 198,960 | 0.93× |
| Chihuahua | 177,619 | 1.14× |
| Michoacan de Ocampo | 139,093 | 0.89× |
| Coahuila de Zaragoza | 126,172 | 0.93× |
| Chiapas | 123,323 | 0.91× |
| Guerrero | 106,985 | 0.94× |
| Hidalgo | 102,122 | 0.94× |
| Yucatan | 77,919 | 0.83× |
| Morelos | 72,889 | 0.94× |
| Durango | 65,268 | 1.05× |
| Zacatecas | 55,206 | 0.97× |
| Aguascalientes | 49,096 | 0.86× |
| Nayarit | 47,589 | 1.09× |
| Tlaxcala | 43,715 | 0.85× |
| Baja California Sur | 41,434 | 1.15× |
| Colima | 23,089 | 0.8× |
| Campeche | 21,911 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| MSN | 3.39× | News |
| Catholic Church | 2.93× | Politics & Society |
| Puma | 2.76× | Fashion & Accessoires |
| Banana | 2.92× | Food & Beverages |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Travel agency | 2.93× | Travel & Leisure |
| Sarcasm | 2.77× | Politics & Society |
| Pedro Pascal | 2.72× | Movies & TV |
| Game consoles | 2.1× | Technology & Electronics |
| Local news | 4.84× | News |
| Broadcasting of sports events | 3.71× | Movies & TV |
| El País | 2.72× | News |
| Radio | 1.89× | Technology & Electronics |
| Bruce Willis | 3× | Movies & TV |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| George Clooney | 5.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| Travelling | THRILL | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| Mexico | 32.7% |
| Brazil | 2.8% |
See Sonora audiences in other countries
More Travel & Leisure audiences in Mexico
- Mexico (16,315,999)
- United States (13,836,846)
- Mexico City (13,772,405)
- Guatemala (13,601,604)
- North America (13,567,450)
Frequently asked questions
How many fans does Sonora have in Mexico?
Sonora has an estimated audience of 4,502,734 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Sonora fans?
45.1% of Sonora fans are female, 54.9% are male, with an average age of 33.6 years.
Which brands do Sonora fans like most?
Sonora fans show strongest brand affinity for Mobile payment (5.93×), MSN (3.39×), and Catholic Church (2.93×) over the country average.
Where do Sonora fans live in Mexico?
Sonora fans in Mexico are most concentrated in State of Mexico (reach 791,814), Distrito Federal (reach 641,605), and Jalisco (reach 346,894). These three regions account for the largest share of the active audience.
What other brands do Sonora fans also like?
Beyond Sonora itself, the audience over-indexes on MSN (3.39×), Catholic Church (2.93×), Puma (2.76×), and Banana (2.92×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sonora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.