Zion National Park Audience in United States

Zion National Park logo

Zion National Park has an estimated audience of 3,294,580 people in United States. 58.7% are female, 41.3% are male, average age 43.4. Top regions: California, Utah, Texas. Top brand affinities: Yosemite National Park, Yellowstone National Park, Domhnall Gleeson, Grand Canyon National Park, Arches National Park.

The average Zion National Park fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Utah, Texas. Top brand affinities include Yosemite National Park, Yellowstone National Park, Domhnall Gleeson, with strongest over-indexing on Yosemite National Park (10.96× the country average). Demographically, the Zion National Park audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Zion National Park fans

Demographic split for Zion National Park audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.4
Estimated audience size3,294,580

Audience persona

The typical Zion National Park fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Yosemite National Park.

Top regions in United States

Top regions ranked by reach for Zion National Park in United States
RegionReachAffinity
California443,8751.23×
Utah285,7779.69×
Texas203,9850.72×
Nevada145,5564.57×
Florida141,8990.64×
Arizona127,4331.89×
New York104,6810.57×
Illinois78,9050.72×
Ohio66,5240.66×
Pennsylvania66,3050.6×
Colorado64,7711.25×
Michigan60,7940.71×
Washington59,9240.91×
North Carolina56,3780.57×
New Jersey52,5510.63×
Georgia50,4890.5×
Minnesota48,7761.03×
Virginia48,5570.61×
Massachusetts47,6200.73×
Indiana43,5400.72×
Wisconsin42,9960.87×
Tennessee41,7850.63×
Missouri39,8180.75×
Oregon31,0000.82×
Maryland27,7460.49×
Kentucky25,0520.61×
Oklahoma24,5340.67×
South Carolina24,1210.49×
Louisiana23,8290.56×
Iowa22,9080.84×
Idaho22,7401.38×
Alabama21,5550.47×
Kansas20,5520.79×
Connecticut19,3850.59×
Arkansas16,0750.59×
New Mexico15,5010.94×
Nebraska14,2210.86×
Mississippi11,4020.42×
Montana10,9291.2×
Hawaii9,2630.65×
New Hampshire8,8060.68×
Maine7,4840.63×
Wyoming6,6281.36×
West Virginia6,4190.42×
South Dakota6,4180.84×
Washington, District of Columbia6,1740.62×
North Dakota5,2830.78×
Rhode Island5,1470.49×
Alaska4,3410.62×
Delaware3,8970.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zion National Park audience
BrandAffinityCategory
Yosemite National Park10.96×Travel & Leisure
Yellowstone National Park8.73×Travel & Leisure
Domhnall Gleeson19.03×Movies & TV
Grand Canyon National Park13.36×Travel & Leisure
Arches National Park18.37×Travel & Leisure
Bryce Canyon National Park15.43×Travel & Leisure
Outdoor recreation1.52×Sports
Great Smoky Mountains National Park6.54×Travel & Leisure
Grand Canyon7.26×Travel & Leisure
Grand Teton National Park10.65×Travel & Leisure
Melanie Martinez (singer)9.94×Music & Radio
National Park Service6.56×Politics & Society
Canyonlands National Park15.01×Travel & Leisure
Appalachian Trail8.07×Travel & Leisure
Rocky Mountain National Park6.04×Travel & Leisure
Sierra Trading Post6.86×Fashion & Accessoires
Sequoia National Park11.12×Travel & Leisure
Utah3.13×Travel & Leisure
Kakadu National Park28.75×Travel & Leisure
Backpacking (travel)3.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zion National Park audience
TraitClusterScore
SustainabilityBALANCE4.11
TravellingTHRILL2.5
Luxury OrientationPREMIUM2.39
Risk AppetiteTHRILL2.06
Sports ActivityPOWER1.83
Design AffinityPREMIUM1.82

Worldwide distribution

Worldwide audience distribution share by country for Zion National Park
CountryShare
United States67.1%
United Kingdom5.3%
India3.1%

See Zion National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Zion National Park have in United States?

Zion National Park has an estimated audience of 3,294,580 people in United States, concentrated in California and Utah.

What is the gender split and age of Zion National Park fans?

58.7% of Zion National Park fans are female, 41.3% are male, with an average age of 43.4 years.

Which brands do Zion National Park fans like most?

Zion National Park fans show strongest brand affinity for Yosemite National Park (10.96×), Yellowstone National Park (8.73×), and Domhnall Gleeson (19.03×) over the country average.

Where do Zion National Park fans live in United States?

Zion National Park fans in United States are most concentrated in California (reach 443,875), Utah (reach 285,777), and Texas (reach 203,985). These three regions account for the largest share of the active audience.

What other brands do Zion National Park fans also like?

Beyond Zion National Park itself, the audience over-indexes on Yellowstone National Park (8.73×), Domhnall Gleeson (19.03×), Grand Canyon National Park (13.36×), and Arches National Park (18.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zion National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.