Rascasse Audience Intelligence

Zion National Park Audience in United States

A data profile of the people who buy, follow and care about Zion National Park in United States — modelled from more than twelve digital signal sources. Zion National Park has an estimated audience of 3,294,580 people in United States.

#5among National park in United States#690among POI in United States#773in Travel & Leisure

The average Zion National Park fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Utah, Texas.

Top brand affinities include Yosemite National Park, Yellowstone National Park, Domhnall Gleeson, with strongest over-indexing on Yosemite National Park (10.96× the country average).

Demographically, the Zion National Park audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zion National Park fan in United States is more female, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Yosemite National Park.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zion National Park profile in United States.

Audience size
3.3M
in United States
Gender
58.7%♀
41.3% male
Age
43.4
average years
Country rank
#9493
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zion National Park fans

58.7% are female, 41.3% are male, average age 43.4.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Zion National Park audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.4
Estimated audience size3,294,580
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Zion National Park audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4923%
50+32%
Fig. 04

Worldwide distribution

67.0%

of the worldwide Zion National Park audience comes from United States.

Worldwide audience distribution share by country for Zion National Park
CountryShare
United States67.0%
United Kingdom5.3%
India3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zion National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Zion National Park fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K11.48×
02Nevada~100K4.10×
03Arizona~100K1.75×
04Wyoming~7K1.43×
05Idaho~20K1.38×
06Montana~10K1.26×
07Colorado~60K1.16×
08California~400K1.10×
09Minnesota~50K0.96×
10New Mexico~20K0.93×
11South Dakota~7K0.89×
12Wisconsin~40K0.86×
13Nebraska~10K0.86×
14Iowa~20K0.84×
15Washington~50K0.83×
16North Dakota~6K0.83×
17Oregon~30K0.79×
18Kansas~20K0.78×
19Missouri~40K0.75×
20New Hampshire~9K0.70×
21Indiana~40K0.69×
22Michigan~60K0.68×
23Alaska~5K0.68×
24Illinois~70K0.67×
25Massachusetts~40K0.67×
26Maine~8K0.67×
27Texas~200K0.66×
28Oklahoma~20K0.65×
29Hawaii~9K0.64×
30Ohio~60K0.62×
31Tennessee~40K0.61×
32Kentucky~30K0.61×
33Arkansas~20K0.60×
34Washington, District of Columbia~6K0.59×
35Florida~100K0.58×
36New Jersey~50K0.58×
37Connecticut~20K0.58×
38Pennsylvania~60K0.56×
39Virginia~40K0.56×
40North Carolina~50K0.53×
41Louisiana~20K0.53×
42New York~100K0.52×
43Rhode Island~5K0.51×
44Georgia~50K0.48×
45South Carolina~20K0.48×
46Maryland~30K0.47×
47Alabama~20K0.47×
48West Virginia~7K0.46×
49Delaware~4K0.46×
50Mississippi~10K0.44×
Fig. 06

Affinity by region

Affinity by region — Zion National Park, United States
0.44×1.00×11.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zion National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zion National Park audience
#·InterestCategoryAffinity×
01Kakadu National ParkTravel & Leisure28.75×
02Domhnall GleesonMovies & TV19.03×
03Arches National ParkTravel & Leisure18.37×
04Bryce Canyon National ParkTravel & Leisure15.43×
05Canyonlands National ParkTravel & Leisure15.01×
06Grand Canyon National ParkTravel & Leisure13.36×
07Sequoia National ParkTravel & Leisure11.12×
08Yosemite National ParkTravel & Leisure10.96×
09Grand Teton National ParkTravel & Leisure10.65×
10Melanie Martinez (singer)Music & Radio9.94×
11Yellowstone National ParkTravel & Leisure8.73×
12Appalachian TrailTravel & Leisure8.07×
13Grand CanyonTravel & Leisure7.26×
14Sierra Trading PostFashion & Accessoires6.86×
15National Park ServicePolitics & Society6.56×
16Great Smoky Mountains National ParkTravel & Leisure6.54×
17Rocky Mountain National ParkTravel & Leisure6.04×
18UtahTravel & Leisure3.13×
19Mitch McConnellPolitics & Society1.60×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zion National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zion National Park audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.58×
Risk AppetiteTHRILL1.43×
SustainabilityBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zion National Park audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
Family OrientationCONSERVATISM0.97×
Price SensitivityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zion National Park have in United States?

Zion National Park has an estimated audience of 3,294,580 people in United States, concentrated in California and Utah.

02

What is the gender split and age of Zion National Park fans?

58.7% of Zion National Park fans are female, 41.3% are male, with an average age of 43.4 years.

03

Which brands do Zion National Park fans like most?

Zion National Park fans show strongest brand affinity for Yosemite National Park (10.96×), Yellowstone National Park (8.73×), and Domhnall Gleeson (19.03×) over the country average.

04

Where do Zion National Park fans live in United States?

Zion National Park fans in United States are most concentrated in California (reach ~400K), Utah (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zion National Park fans also like?

Beyond Zion National Park itself, the audience over-indexes on Yellowstone National Park (8.73×), Domhnall Gleeson (19.03×), Grand Canyon National Park (13.36×), and Arches National Park (18.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More National park audiences in United States

See Zion National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zion National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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