Utah Audience in United States

Utah has an estimated audience of 16,838,199 people in United States. 55.9% are female, 44.1% are male, average age 42.2. Top regions: California, Utah, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Utah fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Utah, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Utah audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Utah fans

Demographic split for Utah audience in United States
MetricValue
Female55.9%
Male44.1%
Average age42.2
Estimated audience size16,838,199

Audience persona

The typical Utah fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Utah in United States
RegionReachAffinity
California1,921,3371.04×
Utah1,712,49511.36×
Texas1,342,2750.93×
Florida1,035,6580.91×
New York703,8120.75×
Illinois430,1370.77×
Arizona391,2641.14×
Georgia376,5240.73×
North Carolina359,6240.71×
Pennsylvania357,6280.63×
Washington337,8111×
Ohio334,4920.64×
New Jersey312,9230.73×
Virginia304,9430.74×
Colorado300,9011.13×
Michigan290,9770.66×
Massachusetts255,9390.77×
Tennessee232,8380.69×
Nevada231,6061.42×
Indiana214,1230.7×
Maryland198,5400.69×
Missouri190,1500.7×
Minnesota184,5350.76×
Wisconsin171,8900.68×
Oregon171,0120.89×
South Carolina158,9300.63×
Louisiana151,1450.7×
Alabama151,1440.64×
Oklahoma143,4710.77×
Kentucky132,0610.63×
Connecticut121,4560.72×
Idaho117,7461.39×
Kansas108,5140.82×
Iowa106,5340.77×
Arkansas93,2010.67×
Mississippi83,0540.6×
New Mexico80,4560.95×
Nebraska69,2320.82×
Hawaii66,8510.92×
West Virginia42,1810.54×
New Hampshire41,6280.63×
Montana41,0900.88×
Maine37,4940.62×
Washington, District of Columbia34,6550.68×
Wyoming33,7011.35×
Rhode Island31,6470.59×
Alaska31,5300.88×
South Dakota26,7860.69×
North Dakota26,3490.76×
Delaware25,5980.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Planet Fitness3.54×Sports
Diaper bag5.61×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.57×Business & Career
MSN2.49×News
Hobby Lobby2.19×Home & Garden
FC Bayern Munich3.73×Sports
Metaphysics3.02×Business & Career
Largemouth bass5.08×Food & Beverages
Nature1.57×Home & Garden
Fly fishing3.39×Sports
Golf Channel2.87×Sports
Universal Studios5.35×Movies & TV
Happiness1.51×Health
Bass guitar2.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah audience
TraitClusterScore
PatriotismCONSERVATISM1.41
SustainabilityBALANCE1.32
TravellingTHRILL1.32
ExtroversionTHRILL1.21
Sports ActivityPOWER1.2
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Utah
CountryShare
United States65.8%
Brazil7.3%
United Kingdom3.4%

See Utah audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Utah have in United States?

Utah has an estimated audience of 16,838,199 people in United States, concentrated in California and Utah.

What is the gender split and age of Utah fans?

55.9% of Utah fans are female, 44.1% are male, with an average age of 42.2 years.

Which brands do Utah fans like most?

Utah fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Utah fans live in United States?

Utah fans in United States are most concentrated in California (reach 1,921,337), Utah (reach 1,712,495), and Texas (reach 1,342,275). These three regions account for the largest share of the active audience.

What other brands do Utah fans also like?

Beyond Utah itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.