Utah Audience in United States

Utah logo

Utah has an estimated audience of 16,838,199 people in United States. 55.9% are female, 44.1% are male, average age 42.2. Top regions: California, Utah, Texas. Top brand affinities: Israel, Nebraska Cornhuskers football, Jesse Plemons, Urban Outfitters, Kansas.

The average Utah fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Utah, Texas. Top brand affinities include Israel, Nebraska Cornhuskers football, Jesse Plemons, with strongest over-indexing on Israel (2.02× the country average). Demographically, the Utah audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Utah fans

Demographic split for Utah audience in United States
MetricValue
Female55.9%
Male44.1%
Average age42.2
Estimated audience size16,838,199

Audience persona

The typical Utah fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Utah in United States
RegionReachAffinity
California1,921,3371.04×
Utah1,712,49511.36×
Texas1,342,2750.93×
Florida1,035,6580.91×
New York703,8120.75×
Illinois430,1370.77×
Arizona391,2641.14×
Georgia376,5240.73×
North Carolina359,6240.71×
Pennsylvania357,6280.63×
Washington337,8111×
Ohio334,4920.64×
New Jersey312,9230.73×
Virginia304,9430.74×
Colorado300,9011.13×
Michigan290,9770.66×
Massachusetts255,9390.77×
Tennessee232,8380.69×
Nevada231,6061.42×
Indiana214,1230.7×
Maryland198,5400.69×
Missouri190,1500.7×
Minnesota184,5350.76×
Wisconsin171,8900.68×
Oregon171,0120.89×
South Carolina158,9300.63×
Louisiana151,1450.7×
Alabama151,1440.64×
Oklahoma143,4710.77×
Kentucky132,0610.63×
Connecticut121,4560.72×
Idaho117,7461.39×
Kansas108,5140.82×
Iowa106,5340.77×
Arkansas93,2010.67×
Mississippi83,0540.6×
New Mexico80,4560.95×
Nebraska69,2320.82×
Hawaii66,8510.92×
West Virginia42,1810.54×
New Hampshire41,6280.63×
Montana41,0900.88×
Maine37,4940.62×
Washington, District of Columbia34,6550.68×
Wyoming33,7011.35×
Rhode Island31,6470.59×
Alaska31,5300.88×
South Dakota26,7860.69×
North Dakota26,3490.76×
Delaware25,5980.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Utah audience
BrandAffinityCategory
Israel2.02×Travel & Leisure
Nebraska Cornhuskers football3.01×Sports
Jesse Plemons2.86×Movies & TV
Urban Outfitters1.52×Shopping
Kansas1.5×Travel & Leisure
Urban horticulture2.07×Home & Garden
Kendra Scott1.63×Fashion & Accessoires
Halsey, Oregon4.24×Travel & Leisure
Charlamagne Tha God4.81×Movies & TV
Jeep Wagoneer2.65×Cars & Mobility
Glossier2.44×Beauty & Wellness
Nipsey Hussle2.56×Music & Radio
Jaws2.37×Movies & TV
Vicky Kaushal5.73×Movies & TV
Home staging2.09×Home & Garden
Cam Ward1.52×Sports
Meals on Wheels2.09×Food & Beverages
Cleveland Clinic1.99×Health
Hayward, California3.67×Travel & Leisure
Stay at Home Mum4.34×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Utah audience
TraitClusterScore
PatriotismCONSERVATISM1.41
SustainabilityBALANCE1.32
TravellingTHRILL1.32
ExtroversionTHRILL1.21
Sports ActivityPOWER1.2
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Utah
CountryShare
United States65.8%
Brazil7.3%
United Kingdom3.4%

See Utah audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Utah have in United States?

Utah has an estimated audience of 16,838,199 people in United States, concentrated in California and Utah.

What is the gender split and age of Utah fans?

55.9% of Utah fans are female, 44.1% are male, with an average age of 42.2 years.

Which brands do Utah fans like most?

Utah fans show strongest brand affinity for Israel (2.02×), Nebraska Cornhuskers football (3.01×), and Jesse Plemons (2.86×) over the country average.

Where do Utah fans live in United States?

Utah fans in United States are most concentrated in California (reach 1,921,337), Utah (reach 1,712,495), and Texas (reach 1,342,275). These three regions account for the largest share of the active audience.

What other brands do Utah fans also like?

Beyond Utah itself, the audience over-indexes on Nebraska Cornhuskers football (3.01×), Jesse Plemons (2.86×), Urban Outfitters (1.52×), and Kansas (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.