Utah Audience in Germany
A data profile of the people who buy, follow and care about Utah in Germany — modelled from more than twelve digital signal sources. Utah has an estimated audience of 437,850 people in Germany.
The average Utah fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Fugazi, National park, 10 things i hate about you, with strongest over-indexing on Fugazi (29.98× the country average).
Demographically, the Utah audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Quality Awareness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Utah fan in Germany is more female, around 39.6 years old, with strong Quality Awareness tendencies and a notable affinity for Fugazi.
At a glance
The key figures that characterise the Utah profile in Germany.
Search interest · 12-month trend
Demographics of Utah fans
64.5% are female, 35.5% are male, average age 39.6.
Gender split
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.6 |
| Estimated audience size | 437,850 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Utah audience comes from Germany.
| Country | Share |
|---|---|
| United States | 65.6% |
| Brazil | 7.3% |
| United Kingdom | 3.4% |
Geography
Where the Utah audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.19× | |
| 02 | Bayern | ~80K | 1.16× | |
| 03 | Berlin | ~20K | 1.11× | |
| 04 | Bremen | ~4K | 1.09× | |
| 05 | Baden-Württemberg | ~60K | 1.08× | |
| 06 | Hamburg | ~10K | 1.07× | |
| 07 | Saarland | ~6K | 1.07× | |
| 08 | Rheinland-Pfalz | ~20K | 1.05× | |
| 09 | Schleswig-Holstein | ~20K | 1.03× | |
| 10 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 11 | Niedersachsen | ~40K | 0.96× | |
| 12 | Sachsen | ~20K | 0.90× | |
| 13 | Thüringen | ~10K | 0.87× | |
| 14 | Brandenburg | ~10K | 0.86× | |
| 15 | Mecklenburg-Vorpommern | ~7K | 0.81× | |
| 16 | Sachsen-Anhalt | ~9K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Utah audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fugazi | Music & Radio | 29.98× | ||
| 02 | Teresa Palmer | Movies & TV | 11.92× | ||
| 03 | 10 things i hate about you | Movies & TV | 11.25× | ||
| 04 | Jon Voight | Movies & TV | 9.61× | ||
| 05 | Vincent Cassel | Movies & TV | 8.57× | ||
| 06 | Chess.com | Sports | 7.85× | ||
| 07 | National park | Travel & Leisure | 6.16× | ||
| 08 | Adventure park | Kids & Family | 5.51× | ||
| 09 | Judy Garland | Movies & TV | 5.13× | ||
| 10 | Voting | Politics & Society | 4.45× | ||
| 11 | Jason Momoa | Movies & TV | 3.34× | ||
| 12 | Country rap | Music & Radio | 3.33× | ||
| 13 | VIER PFOTEN | Pets & Animals | 2.96× | ||
| 14 | Political science | Business & Career | 2.64× | ||
| 15 | Satire | Literature | 2.56× | ||
| 16 | Hugendubel | Shopping | 2.42× | ||
| 17 | Netto Marken-Discount | Shopping | 1.82× | ||
| 18 | Ryanair | Travel & Leisure | 1.73× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 20 | Tagesschau | Movies & TV | 1.58× |
Personality of the Utah audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.13× | |
| Extroversion | THRILL | 1.82× | |
| Risk Appetite | THRILL | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| DIY Mentality | THRILL | 0.73× | |
| Creativity | OPEN | 0.81× |
Frequently asked questions
How many fans does Utah have in Germany?
Utah has an estimated audience of 437,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Utah fans?
64.5% of Utah fans are female, 35.5% are male, with an average age of 39.6 years.
Which brands do Utah fans like most?
Utah fans show strongest brand affinity for Fugazi (29.98×), National park (6.16×), and 10 things i hate about you (11.25×) over the country average.
Where do Utah fans live in Germany?
Utah fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Utah fans also like?
Beyond Utah itself, the audience over-indexes on National park (6.16×), 10 things i hate about you (11.25×), Netto Marken-Discount (1.82×), and Tagesschau (1.58×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Utah audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.