Utah Audience in Germany
Utah has an estimated audience of 437,850 people in Germany. 64.5% are female, 35.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Škoda Kodiaq, Artistic inspiration, Medieval fantasy, Stradivarius.
The average Utah fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Škoda Kodiaq, Artistic inspiration, with strongest over-indexing on Progressive rock (2.3× the country average). Demographically, the Utah audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Utah fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.6 |
| Estimated audience size | 437,850 |
Audience persona
The typical Utah fan in Germany is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,641 | 1.06× |
| Bayern | 84,371 | 1.2× |
| Baden-Württemberg | 66,326 | 1.11× |
| Hessen | 41,257 | 1.24× |
| Niedersachsen | 40,962 | 0.96× |
| Berlin | 23,191 | 1.18× |
| Rheinland-Pfalz | 22,568 | 1.03× |
| Sachsen | 19,058 | 0.89× |
| Schleswig-Holstein | 16,144 | 1.03× |
| Brandenburg | 11,348 | 0.84× |
| Hamburg | 10,733 | 1.08× |
| Thüringen | 9,311 | 0.83× |
| Sachsen-Anhalt | 7,874 | 0.69× |
| Mecklenburg-Vorpommern | 6,273 | 0.75× |
| Saarland | 5,372 | 1× |
| Bremen | 4,135 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.3× | Music & Radio |
| Škoda Kodiaq | 2.94× | Cars & Mobility |
| Artistic inspiration | 1.7× | Arts & Culture |
| Medieval fantasy | 12.76× | Literature |
| Stradivarius | 1.67× | Shopping |
| Natural rubber | 2.33× | Cars & Mobility |
| Esra Erol | 5.24× | Movies & TV |
| Cloppenburg | 4.18× | Travel & Leisure |
| Graham Greene | 4.15× | Literature |
| Nurse education | 2.02× | Kids & Family |
| Commercial mortgage | 1.61× | Business & Career |
| Israel | 1.53× | Travel & Leisure |
| Oral, Kazakhstan | 6× | Travel & Leisure |
| Este, Veneto | 1.76× | Travel & Leisure |
| Graham Greene (actor) | 2.77× | |
| Figure painting (hobby) | 2.82× | Arts & Culture |
| Minestrone | 1.76× | Food & Beverages |
| Elgato Gaming | 5.82× | Games |
| Nationality | 1.93× | Politics & Society |
| JDSU | 2.14× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.86 |
| Sports Activity | POWER | 1.82 |
| Pet Ownership | JOY | 1.76 |
| Design Affinity | PREMIUM | 1.72 |
| Risk Appetite | THRILL | 1.69 |
| Quality Awareness | PREMIUM | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.8% |
| Brazil | 7.3% |
| United Kingdom | 3.4% |
See Utah audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Utah have in Germany?
Utah has an estimated audience of 437,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Utah fans?
64.5% of Utah fans are female, 35.5% are male, with an average age of 39.6 years.
Which brands do Utah fans like most?
Utah fans show strongest brand affinity for Progressive rock (2.3×), Škoda Kodiaq (2.94×), and Artistic inspiration (1.7×) over the country average.
Where do Utah fans live in Germany?
Utah fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,641), Bayern (reach 84,371), and Baden-Württemberg (reach 66,326). These three regions account for the largest share of the active audience.
What other brands do Utah fans also like?
Beyond Utah itself, the audience over-indexes on Škoda Kodiaq (2.94×), Artistic inspiration (1.7×), Medieval fantasy (12.76×), and Stradivarius (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Utah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.