Rascasse Audience Intelligence

10 things i hate about you Audience in Germany

Name: 10 things i hate about you — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about 10 things i hate about you in Germany — modelled from more than twelve digital signal sources. 10 things i hate about you has an estimated audience of 493,869 people in Germany.

#636among Movie / TV Show / Series in Germany #1857in Movies & TV

The average 10 things i hate about you fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Clueless (film), Crazy, Stupid, Love., El Mundo Deportivo (newspaper), with strongest over-indexing on Clueless (film) (432.73× the country average).

Demographically, the 10 things i hate about you audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 10 things i hate about you fan in Germany is more male, around 35.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Clueless (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 10 things i hate about you profile in Germany.

Audience size

494K

in Germany

Gender

41.3%♀

58.7% male

Age

35.1

average years

Country rank

#11866

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of 10 things i hate about you viewers

41.3% are female, 58.7% are male, average age 35.1.

Fig. 02

Gender split

41.3%

Female

58.7%

Male

Demographic split for 10 things i hate about you audience in Germany
Metric	Value
Female	41.3%
Male	58.7%
Average age	35.1
Estimated audience size	493,869

Fig. 03

Age distribution

Age distribution of the 10 things i hate about you audience in Germany
Age bracket	Share	%
16-19		30%
20-29		17%
30-39		22%
40-49		21%
50+		9%

Fig. 04

Worldwide distribution

4.3%

of the worldwide 10 things i hate about you audience comes from Germany.

Worldwide audience distribution share by country for 10 things i hate about you
Country	Share
United States	37.6%
India	5.5%
Canada	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 10 things i hate about you audience in Germany is strongest.

Fig. 05

Top regions by affinity

10 things i hate about you fans by region: top regions in Germany
#	Region	Reach	×
01	Thüringen	~10K	1.12×
02	Brandenburg	~20K	1.09×
03	Mecklenburg-Vorpommern	~10K	1.09×
04	Sachsen-Anhalt	~10K	1.08×
05	Nordrhein-Westfalen	~100K	1.04×
06	Niedersachsen	~50K	1.04×
07	Sachsen	~30K	1.03×
08	Schleswig-Holstein	~20K	1.02×
09	Saarland	~6K	1.00×
10	Bayern	~80K	0.99×
11	Rheinland-Pfalz	~20K	0.99×
12	Baden-Württemberg	~70K	0.97×
13	Berlin	~20K	0.95×
14	Hessen	~40K	0.94×
15	Hamburg	~10K	0.93×
16	Bremen	~4K	0.91×

Affinity by region — 10 things i hate about you, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 10 things i hate about you audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 10 things i hate about you audience
#	Interest	Category	×
01	Clueless (film)	Movies & TV	432.73×
02	El Mundo Deportivo (newspaper)	News	372.95×
03	school board	Topic	360.53×
04	Crazy, Stupid, Love.	Movies & TV	323.42×
05	NordicTrack	Sports	138.85×
06	Fugazi	Music & Radio	99.24×
07	Candlestick	Business & Career	90.32×
08	Clif Bar	Food & Beverages	83.62×
09	Yelp	Internet & Social Media	74.34×
10	Locker (cabinet)	Video / Board Game	62.44×
11	Date Night	Movies & TV	61.00×
12	Tribes	Music & Radio	53.03×
13	Matthew Goode	Movies & TV	51.60×
14	socializing	Politics & Society	50.82×
15	Graveyard (band)	Music & Radio	44.64×
16	This Is Us (TV series)	Movies & TV	36.75×
17	romantic comedies	Movies & TV	34.44×
18	Jack White	Movies & TV	29.67×
19	Channing Tatum	Movies & TV	23.76×
20	Prepmymeal	Food & Beverages	14.67×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 10 things i hate about you audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by 10 things i hate about you audience · What stands out
Trait	Cluster	Score
Urban Lifestyle	OPEN	2.61×
Travelling	THRILL	2.34×
Design Affinity	PREMIUM	2.32×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by 10 things i hate about you audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.86×
Convenience Orientation	PREMIUM	0.95×
Price Sensitivity	PREMIUM	0.97×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does 10 things i hate about you have in Germany?

10 things i hate about you has an estimated audience of 493,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of 10 things i hate about you viewers?

41.3% of 10 things i hate about you fans are female, 58.7% are male, with an average age of 35.1 years.

Which brands do 10 things i hate about you fans like most?

10 things i hate about you fans show strongest brand affinity for Clueless (film) (432.73×), Crazy, Stupid, Love. (323.42×), and El Mundo Deportivo (newspaper) (372.95×) over the country average.

Where do 10 things i hate about you fans live in Germany?

10 things i hate about you fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do 10 things i hate about you fans also like?

Beyond 10 things i hate about you itself, the audience over-indexes on Crazy, Stupid, Love. (323.42×), El Mundo Deportivo (newspaper) (372.95×), socializing (50.82×), and school board (360.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for 10 things i hate about you. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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