Prepmymeal Audience in Germany
Prepmymeal has an estimated audience of 2,704,240 people in Germany. 60.5% are female, 39.5% are male, average age 36.8. Top brand affinities: Home Office, English literature, Progressive rock, Eco Friendly Living, Škoda Kodiaq.
Top brand affinities include Home Office, English literature, Progressive rock, with strongest over-indexing on Home Office (1.55× the country average). Demographically, the Prepmymeal audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Category: Food & Beverages
Demographics of Prepmymeal fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 36.8 |
| Estimated audience size | 2,704,240 |
Audience persona
The typical Prepmymeal fan in Germany is more female, around 36.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Home Office.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.55× | Business & Career |
| English literature | 7.72× | Literature |
| Progressive rock | 1.84× | Music & Radio |
| Eco Friendly Living | 3.66× | Home & Garden |
| Škoda Kodiaq | 1.71× | Cars & Mobility |
| Malayalam | 5.5× | Politics & Society |
| Staycation | 2.56× | Home & Garden |
| Home Delivery | 1.83× | Food & Beverages |
| Icon (magazine) | 1.57× | Arts & Culture |
| Picnic | 2.17× | Kids & Family |
| Isha Yoga | 4.68× | Sports |
| Cachorro | 1.63× | Pets & Animals |
| The Hunt (2012 film) | 2.03× | Movies & TV |
| Information sensitivity | 2.22× | Technology & Electronics |
| Bounce (film) | 4.2× | Movies & TV |
| Figure painting (hobby) | 1.69× | Arts & Culture |
| Ipekyol | 1.65× | Shopping |
| Roger Federer | 1.53× | Sports |
| Homesteading | 2.49× | Home & Garden |
| Liberace | 2.33× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.72 |
| Price Sensitivity | PREMIUM | 1.56 |
| Sports Activity | POWER | 1.49 |
| Indulgence | JOY | 1.42 |
| Urban Lifestyle | OPEN | 1.4 |
| Pet Ownership | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.2% |
| Italy | 0.6% |
| United States | 0.1% |
See Prepmymeal audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Food (34,766,615)
- Restaurants (25,021,504)
- Beverages (23,053,764)
- Cooking (21,591,931)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prepmymeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.