Prepmymeal Audience in Germany
Prepmymeal has an estimated audience of 2,704,240 people in Germany. 60.5% are female, 39.5% are male, average age 36.8. Top brand affinities: Prepackaged meal, JACK & JONES, Sex and the City, 10 things i hate about you, Pokémon.
Top brand affinities include Prepackaged meal, JACK & JONES, Sex and the City, with strongest over-indexing on Prepackaged meal (31.16× the country average). Demographically, the Prepmymeal audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity.
Category: Food & Beverages
Demographics of Prepmymeal fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 36.8 |
| Estimated audience size | 2,704,240 |
Audience persona
The typical Prepmymeal fan in Germany is more female, around 36.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Prepackaged meal.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Prepackaged meal | 31.16× | Food & Beverages |
| JACK & JONES | 27.6× | Fashion & Accessoires |
| Sex and the City | 6.44× | Movies & TV |
| 10 things i hate about you | 13.63× | Movies & TV |
| Pokémon | 3.6× | Games |
| Livemusic | 2.68× | Music & Radio |
| Do it yourself (DIY) | 1.85× | Home & Garden |
| Bill Skarsgård | 7.81× | Movies & TV |
| HelloFresh | 7.72× | Shopping |
| D&R | 6.64× | Technology & Electronics |
| Local food | 2.35× | Food & Beverages |
| Natural foods | 3.12× | Food & Beverages |
| H&M | 1.5× | Shopping |
| Organic food | 1.76× | Food & Beverages |
| Vacations | 1.77× | Travel & Leisure |
| Property finder | 2.32× | Home & Garden |
| Female bodybuilding | 3.04× | Sports |
| Western Union | 2.43× | Business & Career |
| Paleolithic diet | 4.2× | Health |
| Ariana Grande | 3.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.72 |
| Price Sensitivity | PREMIUM | 1.56 |
| Sports Activity | POWER | 1.49 |
| Indulgence | JOY | 1.42 |
| Urban Lifestyle | OPEN | 1.4 |
| Pet Ownership | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.2% |
| Italy | 0.6% |
| United States | 0.1% |
See Prepmymeal audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Food (34,766,615)
- Restaurants (25,021,504)
- Beverages (23,053,764)
- Cooking (21,591,931)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Prepmymeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.