Rascasse Audience Intelligence

Prepmymeal Target Market in Germany

A data profile of the people who buy, follow and care about Prepmymeal in Germany — modelled from more than twelve digital signal sources. Prepmymeal has an estimated audience of 2,890,048 people in Germany.

#272among Brand in Germany#114in Food & Beverages

The average Prepmymeal fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Prepackaged meal, Sex and the City, Meal preparation, with strongest over-indexing on Prepackaged meal (26.83× the country average).

Demographically, the Prepmymeal audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Prepmymeal fan in Germany is more female, around 34.7 years old, with strong Quality Awareness tendencies and a notable affinity for Prepackaged meal.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Prepmymeal profile in Germany.

Audience size
2.9M
in Germany
Gender
63.9%♀
36.1% male
Age
34.7
average years
Country rank
#2228
Brand in Germany
Fig. 01

Search interest · 12-month trend

+146%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Prepmymeal

63.9% are female, 36.1% are male, average age 34.7.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Prepmymeal audience in Germany
MetricValue
Female63.9%
Male36.1%
Average age34.7
Estimated audience size2,890,048
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Prepmymeal audience in Germany
Age bracketShare%
16-1929%
20-2922%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Prepmymeal audience comes from Germany.

Worldwide audience distribution share by country for Prepmymeal
CountryShare
Germany99.2%
Italy0.5%
United States0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Prepmymeal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Prepmymeal customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~700K1.15×
02Rheinland-Pfalz~200K1.14×
03Hessen~200K1.13×
04Bayern~500K1.11×
05Baden-Württemberg~400K1.10×
06Saarland~40K1.10×
07Niedersachsen~300K1.05×
08Schleswig-Holstein~100K1.04×
09Hamburg~60K1.01×
10Brandenburg~90K0.97×
11Berlin~100K0.91×
12Mecklenburg-Vorpommern~50K0.90×
13Sachsen-Anhalt~70K0.89×
14Thüringen~60K0.86×
15Bremen~20K0.86×
16Sachsen~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Prepmymeal, Germany
0.81×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Prepmymeal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Prepmymeal audience
#·InterestCategoryAffinity×
01Prepackaged mealFood & Beverages26.83×
02Meal preparationFood & Beverages17.21×
0310 things i hate about youMovies & TV14.67×
04HelloFreshShopping8.44×
05Bill SkarsgårdMovies & TV7.26×
06Sex and the CityMovies & TV5.82×
07Plant-based dietHealth5.11×
08Heath LedgerMovies & TV4.27×
09Diet foodFood & Beverages3.88×
10Female bodybuildingSports3.67×
11Sunday BrunchKids & Family3.66×
12Robert RedfordMovies & TV3.65×
13Chocolate brownieFood & Beverages3.61×
14Energy barFood & Beverages3.51×
15Polo Ralph LaurenFashion & Accessoires2.81×
16Vacuum cleanerHome & Garden2.58×
17Fitness and figure competitionSports2.45×
18HugendubelShopping1.92×
19Local foodFood & Beverages1.80×
20Organic foodFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Prepmymeal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Prepmymeal audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.50×
Healthy LifestyleBALANCE1.41×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Prepmymeal audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
Need for SecurityCONSERVATISM0.98×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Prepmymeal's target market in Germany?

Prepmymeal's target market in Germany covers an estimated 2,890,048 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Prepmymeal customers?

63.9% of the Prepmymeal audience are female, 36.1% are male, with an average age of 34.7 years.

03

Which brands do Prepmymeal fans like most?

Prepmymeal fans show strongest brand affinity for Prepackaged meal (26.83×), Sex and the City (5.82×), and Meal preparation (17.21×) over the country average.

04

Where do Prepmymeal fans live in Germany?

Prepmymeal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Prepmymeal fans also like?

Beyond Prepmymeal itself, the audience over-indexes on Sex and the City (5.82×), Meal preparation (17.21×), 10 things i hate about you (14.67×), and Robert Redford (3.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Prepmymeal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Prepmymeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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