Rascasse Audience Intelligence

Meal preparation Audience in Germany

A data profile of the people who buy, follow and care about Meal preparation in Germany — modelled from more than twelve digital signal sources. Meal preparation has an estimated audience of 391,202 people in Germany.

#5347among Topic in Germany#708in Food & Beverages

The average Meal preparation fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lyft, Prepmymeal, Prepackaged meal, with strongest over-indexing on Lyft (69.48× the country average).

Demographically, the Meal preparation audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Meal preparation fan in Germany is more female, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Lyft.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meal preparation profile in Germany.

Audience size
391K
in Germany
Gender
75.1%♀
24.9% male
Age
35.5
average years
Country rank
#14268
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meal preparation fans

75.1% are female, 24.9% are male, average age 35.5.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Meal preparation audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age35.5
Estimated audience size391,202
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Meal preparation audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3923%
40-4919%
50+10%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Meal preparation audience comes from Germany.

Worldwide audience distribution share by country for Meal preparation
CountryShare
United States56.3%
United Kingdom6.6%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meal preparation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Meal preparation fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.47×
02Saarland~6K1.25×
03Mecklenburg-Vorpommern~8K1.07×
04Thüringen~10K1.03×
05Sachsen-Anhalt~10K1.01×
06Berlin~20K0.97×
07Brandenburg~10K0.96×
08Hamburg~8K0.95×
09Schleswig-Holstein~10K0.93×
10Hessen~30K0.90×
11Rheinland-Pfalz~20K0.89×
12Sachsen~20K0.87×
13Niedersachsen~30K0.81×
14Nordrhein-Westfalen~70K0.80×
15Bayern~50K0.80×
16Baden-Württemberg~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Meal preparation, Germany
0.77×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meal preparation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meal preparation audience
#·InterestCategoryAffinity×
01LyftCars & Mobility69.48×
02Prepackaged mealFood & Beverages23.75×
03PrepmymealFood & Beverages17.21×
04HelloFreshShopping13.79×
05EismannFood & Beverages9.54×
06Food scienceBusiness & Career5.54×
07Low-carbohydrate dietFood & Beverages4.41×
08Weight loss (Fitness And wellness)Health3.88×
09Lieferando.deFood & Beverages2.51×
10IKEAHome & Garden1.94×
11VeganismFood & Beverages1.93×
12PinterestInternet & Social Media1.82×
13GardenHome & Garden1.65×
14REWEShopping1.63×
15CookingFood & Beverages1.60×
16FamilyKids & Family1.57×
17CosmeticsBeauty & Wellness1.57×
18RestaurantsFood & Beverages1.54×
19BeveragesFood & Beverages1.53×
20Discount storesShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meal preparation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meal preparation audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.25×
TravellingTHRILL1.81×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meal preparation audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.22×
Early Adopter MentalityPOWER1.23×
SpiritualityBALANCE1.27×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meal preparation have in Germany?

Meal preparation has an estimated audience of 391,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Meal preparation fans?

75.1% of Meal preparation fans are female, 24.9% are male, with an average age of 35.5 years.

03

Which brands do Meal preparation fans like most?

Meal preparation fans show strongest brand affinity for Lyft (69.48×), Prepmymeal (17.21×), and Prepackaged meal (23.75×) over the country average.

04

Where do Meal preparation fans live in Germany?

Meal preparation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Meal preparation fans also like?

Beyond Meal preparation itself, the audience over-indexes on Prepmymeal (17.21×), Prepackaged meal (23.75×), HelloFresh (13.79×), and Weight loss (Fitness And wellness) (3.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Meal preparation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Meal preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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