Meal preparation Audience in Germany
Meal preparation has an estimated audience of 391,202 people in Germany. 75.1% are female, 24.9% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Prepmymeal, Lyft, Prepackaged meal, HelloFresh, Weight loss (Fitness And wellness).
The average Meal preparation fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Prepmymeal, Lyft, Prepackaged meal, with strongest over-indexing on Prepmymeal (17.21× the country average). Demographically, the Meal preparation audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Meal preparation fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 35.5 |
| Estimated audience size | 391,202 |
Audience persona
The typical Meal preparation fan in Germany is more female, around 35.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Prepmymeal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,732 | 0.77× |
| Bayern | 41,317 | 0.66× |
| Hessen | 24,545 | 0.82× |
| Baden-Württemberg | 23,134 | 0.43× |
| Niedersachsen | 22,568 | 0.59× |
| Berlin | 18,653 | 1.07× |
| Rheinland-Pfalz | 11,591 | 0.59× |
| Schleswig-Holstein | 11,168 | 0.8× |
| Thüringen | 10,604 | 1.06× |
| Sachsen-Anhalt | 10,463 | 1.03× |
| Brandenburg | 9,825 | 0.81× |
| Mecklenburg-Vorpommern | 9,687 | 1.3× |
| Bremen | 9,529 | 2.85× |
| Saarland | 9,269 | 1.93× |
| Sachsen | 8,825 | 0.46× |
| Hamburg | 7,349 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Prepmymeal | 17.21× | Food & Beverages |
| Lyft | 69.48× | Cars & Mobility |
| Prepackaged meal | 23.75× | Food & Beverages |
| HelloFresh | 13.79× | Shopping |
| Weight loss (Fitness And wellness) | 3.88× | Health |
| Lieferando.de | 2.51× | Food & Beverages |
| Low-carbohydrate diet | 4.41× | Food & Beverages |
| Food science | 5.54× | Business & Career |
| IKEA | 1.94× | Home & Garden |
| Eismann | 9.54× | Food & Beverages |
| Veganism | 1.93× | Food & Beverages |
| Restaurants | 1.54× | Food & Beverages |
| Cooking | 1.6× | Food & Beverages |
| Garden | 1.65× | Home & Garden |
| 1.82× | Internet & Social Media | |
| Beverages | 1.53× | Food & Beverages |
| Discount stores | 1.52× | Shopping |
| Family | 1.57× | Kids & Family |
| REWE | 1.63× | Shopping |
| Cosmetics | 1.57× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.51 |
| Sustainability | BALANCE | 1.88 |
| Sports Activity | POWER | 1.87 |
| DIY Mentality | THRILL | 1.83 |
| Urban Lifestyle | OPEN | 1.68 |
| Design Affinity | PREMIUM | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.3% |
| United Kingdom | 6.6% |
| Canada | 5.8% |
See Meal preparation audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Meal preparation have in Germany?
Meal preparation has an estimated audience of 391,202 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Meal preparation fans?
75.1% of Meal preparation fans are female, 24.9% are male, with an average age of 35.5 years.
Which brands do Meal preparation fans like most?
Meal preparation fans show strongest brand affinity for Prepmymeal (17.21×), Lyft (69.48×), and Prepackaged meal (23.75×) over the country average.
Where do Meal preparation fans live in Germany?
Meal preparation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,732), Bayern (reach 41,317), and Hessen (reach 24,545). These three regions account for the largest share of the active audience.
What other brands do Meal preparation fans also like?
Beyond Meal preparation itself, the audience over-indexes on Lyft (69.48×), Prepackaged meal (23.75×), HelloFresh (13.79×), and Weight loss (Fitness And wellness) (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meal preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.