Rascasse Audience Intelligence

Eismann Target Market in Germany

A data profile of the people who buy, follow and care about Eismann in Germany — modelled from more than twelve digital signal sources. Eismann has an estimated audience of 711,320 people in Germany.

#1149among Brand in Germany#415in Food & Beverages

The average Eismann fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frozen food, Bill Skarsgård, HelloFresh, with strongest over-indexing on Frozen food (130.41× the country average).

Demographically, the Eismann audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eismann fan in Germany is more female, around 37.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Frozen food.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eismann profile in Germany.

Audience size
711K
in Germany
Gender
64.6%♀
35.4% male
Age
37.3
average years
Country rank
#8738
Brand in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eismann

64.6% are female, 35.4% are male, average age 37.3.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Eismann audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age37.3
Estimated audience size711,320
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Eismann audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

78.8%

of the worldwide Eismann audience comes from Germany.

Worldwide audience distribution share by country for Eismann
CountryShare
Germany78.8%
Italy12.7%
Austria1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eismann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eismann customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~60K1.52×
02Saarland~10K1.41×
03Baden-Württemberg~100K1.32×
04Bayern~200K1.28×
05Schleswig-Holstein~30K1.11×
06Nordrhein-Westfalen~200K1.05×
07Niedersachsen~70K1.05×
08Hessen~60K1.04×
09Sachsen-Anhalt~20K1.03×
10Thüringen~20K1.01×
11Sachsen~30K0.95×
12Brandenburg~20K0.93×
13Mecklenburg-Vorpommern~10K0.70×
14Bremen~4K0.58×
15Hamburg~9K0.56×
16Berlin~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Eismann, Germany
0.55×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eismann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eismann audience
#·InterestCategoryAffinity×
01Frozen foodFood & Beverages130.41×
02Bird's eye chiliFood & Beverages85.47×
03Waylon JenningsMusic & Radio20.00×
04Bill SkarsgårdMovies & TV15.55×
05HelloFreshShopping15.40×
06Prepackaged mealFood & Beverages15.11×
07Jude LawMovies & TV6.69×
08Non-alcoholic beverageFood & Beverages6.01×
09Heath LedgerMovies & TV5.37×
10Mineral waterFood & Beverages4.95×
11Spanish cuisineFood & Beverages4.91×
12Greek cuisineFood & Beverages4.80×
13NordseeFood & Beverages4.23×
14Gourmet FoodsFood & Beverages3.75×
15CateringFood & Beverages3.15×
16PostbankBusiness & Career2.10×
17NatureHome & Garden2.04×
18FamilyKids & Family1.97×
19VacationsTravel & Leisure1.89×
20DeichmannShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eismann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eismann audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.00×
IndulgenceJOY1.98×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eismann audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Risk AppetiteTHRILL0.86×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eismann's target market in Germany?

Eismann's target market in Germany covers an estimated 711,320 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eismann customers?

64.6% of the Eismann audience are female, 35.4% are male, with an average age of 37.3 years.

03

Which brands do Eismann fans like most?

Eismann fans show strongest brand affinity for Frozen food (130.41×), Bill Skarsgård (15.55×), and HelloFresh (15.4×) over the country average.

04

Where do Eismann fans live in Germany?

Eismann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eismann fans also like?

Beyond Eismann itself, the audience over-indexes on Bill Skarsgård (15.55×), HelloFresh (15.4×), Prepackaged meal (15.11×), and Family (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Eismann audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eismann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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