Eismann Audience in Germany
Eismann has an estimated audience of 487,978 people in Germany. 64.6% are female, 35.4% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frozen food, Bill Skarsgård, HelloFresh, Prepackaged meal, D&R.
The average Eismann fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frozen food, Bill Skarsgård, HelloFresh, with strongest over-indexing on Frozen food (97.55× the country average). Demographically, the Eismann audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Eismann fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 37.2 |
| Estimated audience size | 487,978 |
Audience persona
The typical Eismann fan in Germany is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Frozen food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,210 | 1.07× |
| Bayern | 144,064 | 1.29× |
| Baden-Württemberg | 125,754 | 1.32× |
| Niedersachsen | 71,944 | 1.06× |
| Hessen | 56,043 | 1.06× |
| Rheinland-Pfalz | 52,563 | 1.51× |
| Sachsen | 32,044 | 0.94× |
| Schleswig-Holstein | 27,511 | 1.1× |
| Brandenburg | 20,274 | 0.94× |
| Sachsen-Anhalt | 18,161 | 1.01× |
| Thüringen | 17,966 | 1.01× |
| Berlin | 17,902 | 0.58× |
| Saarland | 11,609 | 1.36× |
| Mecklenburg-Vorpommern | 9,232 | 0.7× |
| Hamburg | 8,796 | 0.56× |
| Bremen | 2,946 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frozen food | 97.55× | Food & Beverages |
| Bill Skarsgård | 17.12× | Movies & TV |
| HelloFresh | 14.45× | Shopping |
| Prepackaged meal | 15.1× | Food & Beverages |
| D&R | 8.17× | Technology & Electronics |
| Hygiene | 2.9× | Beauty & Wellness |
| Family | 1.71× | Kids & Family |
| Bird's eye chili | 85.6× | Food & Beverages |
| Deichmann | 2.11× | Shopping |
| Obi (store) | 1.74× | Shopping |
| Waylon Jennings | 20× | Music & Radio |
| Vacations | 2.23× | Travel & Leisure |
| JACK & JONES | 11.56× | Fashion & Accessoires |
| Rossmann | 1.95× | Shopping |
| RTL Television | 2.53× | Movies & TV |
| Catering | 3.56× | Food & Beverages |
| JYSK | 2.51× | Home & Garden |
| Aral AG | 1.81× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Doughnut | 5.54× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.88 |
| Convenience Orientation | PREMIUM | 1.83 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Quality Awareness | PREMIUM | 1.4 |
| Urban Lifestyle | OPEN | 1.39 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 71.0% |
| Italy | 18.6% |
| Netherlands | 2.0% |
See Eismann audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Eismann have in Germany?
Eismann has an estimated audience of 487,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eismann fans?
64.6% of Eismann fans are female, 35.4% are male, with an average age of 37.2 years.
Which brands do Eismann fans like most?
Eismann fans show strongest brand affinity for Frozen food (97.55×), Bill Skarsgård (17.12×), and HelloFresh (14.45×) over the country average.
Where do Eismann fans live in Germany?
Eismann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,210), Bayern (reach 144,064), and Baden-Württemberg (reach 125,754). These three regions account for the largest share of the active audience.
What other brands do Eismann fans also like?
Beyond Eismann itself, the audience over-indexes on Bill Skarsgård (17.12×), HelloFresh (14.45×), Prepackaged meal (15.1×), and D&R (8.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eismann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.