HelloFresh Audience in Germany
HelloFresh has an estimated audience of 779,810 people in Germany. 63.1% are female, 36.9% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Prepmymeal, Eismann, Carpet cleaning, Tagesschau, Gala.
The average HelloFresh fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Prepmymeal, Eismann, Carpet cleaning, with strongest over-indexing on Prepmymeal (8.44× the country average). Demographically, the HelloFresh audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of HelloFresh fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 32.5 |
| Estimated audience size | 779,810 |
Audience persona
The typical HelloFresh fan in Germany is more female, around 32.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Prepmymeal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,793 | 1.05× |
| Bayern | 128,324 | 1.02× |
| Baden-Württemberg | 96,147 | 0.9× |
| Niedersachsen | 82,767 | 1.09× |
| Hessen | 55,700 | 0.94× |
| Berlin | 53,964 | 1.55× |
| Rheinland-Pfalz | 38,721 | 0.99× |
| Sachsen | 30,289 | 0.79× |
| Sachsen-Anhalt | 29,621 | 1.47× |
| Schleswig-Holstein | 27,278 | 0.97× |
| Brandenburg | 22,643 | 0.94× |
| Hamburg | 16,848 | 0.96× |
| Thüringen | 14,575 | 0.73× |
| Mecklenburg-Vorpommern | 10,679 | 0.72× |
| Saarland | 8,645 | 0.9× |
| Bremen | 6,522 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Prepmymeal | 8.44× | Food & Beverages |
| Eismann | 15.4× | Food & Beverages |
| Carpet cleaning | 9.34× | Home & Garden |
| Tagesschau | 1.85× | Movies & TV |
| Gala | 2.06× | News |
| Gorillas | 7.92× | Shopping |
| Ernsting's family | 3.18× | Shopping |
| Ruth Moschner | 10.73× | Movies & TV |
| Obi (store) | 1.75× | Shopping |
| McCafé | 6.59× | Food & Beverages |
| Tchibo | 2.35× | Shopping |
| Bonprix | 2.35× | Shopping |
| QVC | 2.53× | Movies & TV |
| REWE | 1.56× | Shopping |
| Hell on Wheels (TV series) | 25.71× | Movies & TV |
| Baby food | 2.47× | Kids & Family |
| Flink | 5.38× | Shopping |
| chefkoch.de | 8.67× | Food & Beverages |
| Thermomix | 2.85× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.64 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Indulgence | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.23 |
| Urban Lifestyle | OPEN | 1.22 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 12.6% |
| Germany | 8.4% |
See HelloFresh audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does HelloFresh have in Germany?
HelloFresh has an estimated audience of 779,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HelloFresh fans?
63.1% of HelloFresh fans are female, 36.9% are male, with an average age of 32.5 years.
Which brands do HelloFresh fans like most?
HelloFresh fans show strongest brand affinity for Prepmymeal (8.44×), Eismann (15.4×), and Carpet cleaning (9.34×) over the country average.
Where do HelloFresh fans live in Germany?
HelloFresh fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,793), Bayern (reach 128,324), and Baden-Württemberg (reach 96,147). These three regions account for the largest share of the active audience.
What other brands do HelloFresh fans also like?
Beyond HelloFresh itself, the audience over-indexes on Eismann (15.4×), Carpet cleaning (9.34×), Tagesschau (1.85×), and Gala (2.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HelloFresh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.