Gorillas Audience in Germany
Gorillas has an estimated audience of 1,027,157 people in Germany. 58.4% are female, 41.6% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nantes, Artistic inspiration, Progressive rock, English literature, Gil Ofarim.
The average Gorillas fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nantes, Artistic inspiration, Progressive rock, with strongest over-indexing on Nantes (16.74× the country average). Demographically, the Gorillas audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Gorillas fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 36.8 |
| Estimated audience size | 1,027,157 |
Audience persona
The typical Gorillas fan in Germany is more female, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Nantes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 286,153 | 1.27× |
| Bayern | 182,232 | 1.1× |
| Baden-Württemberg | 151,962 | 1.08× |
| Niedersachsen | 100,815 | 1.01× |
| Hessen | 92,545 | 1.18× |
| Berlin | 65,583 | 1.43× |
| Rheinland-Pfalz | 51,582 | 1× |
| Sachsen | 42,891 | 0.85× |
| Schleswig-Holstein | 34,244 | 0.93× |
| Hamburg | 29,071 | 1.25× |
| Brandenburg | 25,133 | 0.79× |
| Sachsen-Anhalt | 18,503 | 0.7× |
| Thüringen | 17,870 | 0.68× |
| Mecklenburg-Vorpommern | 13,650 | 0.7× |
| Saarland | 12,022 | 0.95× |
| Bremen | 9,375 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nantes | 16.74× | Travel & Leisure |
| Artistic inspiration | 1.58× | Arts & Culture |
| Progressive rock | 1.96× | Music & Radio |
| English literature | 7.67× | Literature |
| Gil Ofarim | 1.52× | Music & Radio |
| Saving | 1.68× | Business & Career |
| Eco Friendly Living | 3.78× | Home & Garden |
| Opposition (politics) | 5.04× | Politics & Society |
| Natural rubber | 1.75× | Cars & Mobility |
| Icon (magazine) | 1.89× | Arts & Culture |
| Ireen Sheer | 1.94× | Music & Radio |
| Sixx | 2.09× | Movies & TV |
| Home Delivery | 1.75× | Food & Beverages |
| Nurse education | 1.53× | Kids & Family |
| Corfu (regional unit) | 1.86× | Travel & Leisure |
| Picnic | 2× | Kids & Family |
| Colorado River | 7.83× | Travel & Leisure |
| Nationality | 1.53× | Politics & Society |
| Noodle (Gorillaz) | 1.63× | Music & Radio |
| Keeper (password manager) | 1.98× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.29 |
| Indulgence | JOY | 1.8 |
| Urban Lifestyle | OPEN | 1.79 |
| Healthy Lifestyle | BALANCE | 1.69 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| United Kingdom | 6.5% |
| Germany | 5.5% |
See Gorillas audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Gorillas have in Germany?
Gorillas has an estimated audience of 1,027,157 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gorillas fans?
58.4% of Gorillas fans are female, 41.6% are male, with an average age of 36.8 years.
Which brands do Gorillas fans like most?
Gorillas fans show strongest brand affinity for Nantes (16.74×), Artistic inspiration (1.58×), and Progressive rock (1.96×) over the country average.
Where do Gorillas fans live in Germany?
Gorillas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 286,153), Bayern (reach 182,232), and Baden-Württemberg (reach 151,962). These three regions account for the largest share of the active audience.
What other brands do Gorillas fans also like?
Beyond Gorillas itself, the audience over-indexes on Artistic inspiration (1.58×), Progressive rock (1.96×), English literature (7.67×), and Gil Ofarim (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gorillas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.