Rascasse Audience Intelligence

Gorillas Target Market in Germany

Name: Gorillas — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Gorillas in Germany — modelled from more than twelve digital signal sources. Gorillas has an estimated audience of 880,505 people in Germany.

#951among Brand in Germany #230in Shopping

The average Gorillas fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Infineon Technologies, Home Delivery, Online food ordering, with strongest over-indexing on Infineon Technologies (35.36× the country average).

Demographically, the Gorillas audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gorillas fan in Germany is more female, around 35.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Infineon Technologies.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gorillas profile in Germany.

Audience size

881K

in Germany

Gender

56.2%♀

43.8% male

Age

35.1

average years

Country rank

#7263

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Gorillas

56.2% are female, 43.8% are male, average age 35.1.

Fig. 02

Gender split

56.2%

Female

43.8%

Male

Demographic split for Gorillas audience in Germany
Metric	Value
Female	56.2%
Male	43.8%
Average age	35.1
Estimated audience size	880,505

Fig. 03

Age distribution

Age distribution of the Gorillas audience in Germany
Age bracket	Share	%
16-19		30%
20-29		21%
30-39		20%
40-49		18%
50+		12%

Fig. 04

Worldwide distribution

5.3%

of the worldwide Gorillas audience comes from Germany.

Worldwide audience distribution share by country for Gorillas
Country	Share
United States	45.8%
United Kingdom	6.5%
Germany	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gorillas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gorillas customers by region in Germany
#	Region	Reach	×
01	Berlin	~50K	1.21×
02	Nordrhein-Westfalen	~200K	1.16×
03	Hessen	~80K	1.13×
04	Bayern	~200K	1.07×
05	Baden-Württemberg	~100K	1.06×
06	Bremen	~9K	1.05×
07	Rheinland-Pfalz	~50K	1.04×
08	Saarland	~10K	1.04×
09	Hamburg	~20K	1.03×
10	Niedersachsen	~90K	1.02×
11	Sachsen	~40K	0.92×
12	Brandenburg	~30K	0.90×
13	Schleswig-Holstein	~30K	0.88×
14	Thüringen	~20K	0.88×
15	Mecklenburg-Vorpommern	~20K	0.86×
16	Sachsen-Anhalt	~20K	0.81×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gorillas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gorillas audience
#	Interest	Category	×
01	Mapfre	Business & Career	54.33×
02	Infineon Technologies	Technology & Electronics	35.36×
03	Delivery Hero	Food & Beverages	20.74×
04	Vivara	Pets & Animals	11.98×
05	Kippah	Fashion & Accessoires	10.02×
06	Home Delivery	Food & Beverages	9.05×
07	HelloFresh	Shopping	7.92×
08	Gordon Ramsey	Food & Beverages	7.41×
09	Barry Gibb	Music & Radio	6.27×
10	Javier Bardem	Movies & TV	5.93×
11	Online food ordering	Food & Beverages	5.63×
12	Sunday Brunch	Kids & Family	5.30×
13	Plant-based diet	Health	4.97×
14	Walmart	Shopping	4.75×
15	Steakhouse	Food & Beverages	3.81×
16	Bedroom furniture	Home & Garden	3.15×
17	Sex and the City	Movies & TV	2.76×
18	Hugendubel	Shopping	2.18×
19	Ryanair	Travel & Leisure	1.63×
20	Kitchen	Home & Garden	1.60×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gorillas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Gorillas audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.50×
Urban Lifestyle	OPEN	1.57×
Indulgence	JOY	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Gorillas audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.89×
Price Sensitivity	PREMIUM	0.98×
Social Media Usage	JOY	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Gorillas's target market in Germany?

Gorillas's target market in Germany covers an estimated 880,505 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Gorillas customers?

56.2% of the Gorillas audience are female, 43.8% are male, with an average age of 35.1 years.

Which brands do Gorillas fans like most?

Gorillas fans show strongest brand affinity for Infineon Technologies (35.36×), Home Delivery (9.05×), and Online food ordering (5.63×) over the country average.

Where do Gorillas fans live in Germany?

Gorillas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Gorillas fans also like?

Beyond Gorillas itself, the audience over-indexes on Home Delivery (9.05×), Online food ordering (5.63×), Delivery Hero (20.74×), and Mapfre (54.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gorillas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gorillas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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