Kippah Audience in Germany
Kippah has an estimated audience of 359,974 people in Germany. 48.2% are female, 51.8% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carrefour Market, E.Leclerc, Sonnenklar.TV, Carrefour, Netto Marken-Discount.
The average Kippah fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carrefour Market, E.Leclerc, Sonnenklar.TV, with strongest over-indexing on Carrefour Market (523.54× the country average). Demographically, the Kippah audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Kippah fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 32.4 |
| Estimated audience size | 359,974 |
Audience persona
The typical Kippah fan in Germany is balanced, around 32.4 years old, with strong Travelling tendencies and a notable affinity for Carrefour Market.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 81,659 | 1.04× |
| Bayern | 53,079 | 0.92× |
| Baden-Württemberg | 46,058 | 0.94× |
| Niedersachsen | 37,487 | 1.07× |
| Hessen | 29,177 | 1.06× |
| Sachsen | 20,698 | 1.17× |
| Rheinland-Pfalz | 19,149 | 1.06× |
| Berlin | 17,587 | 1.09× |
| Schleswig-Holstein | 11,490 | 0.89× |
| Brandenburg | 10,577 | 0.95× |
| Hamburg | 9,049 | 1.11× |
| Thüringen | 8,627 | 0.94× |
| Sachsen-Anhalt | 7,434 | 0.8× |
| Saarland | 5,282 | 1.19× |
| Mecklenburg-Vorpommern | 5,030 | 0.73× |
| Bremen | 3,179 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Market | 523.54× | Shopping |
| E.Leclerc | 207.27× | Shopping |
| Sonnenklar.TV | 35.84× | Travel & Leisure |
| Carrefour | 58.36× | Shopping |
| Netto Marken-Discount | 13.75× | Shopping |
| Migros | 59.06× | Shopping |
| BabyOne | 29.36× | Kids & Family |
| Müller Drogeriemarkt | 71.17× | Shopping |
| CHECK24 | 9.87× | Business & Career |
| Norma | 20.61× | Shopping |
| Hypermarket | 19.1× | Shopping |
| toom Baumarkt | 13.89× | Shopping |
| Parenting styles | 13.71× | Kids & Family |
| Conrad Electronic | 32.97× | Shopping |
| Real (hypermarket) | 16.28× | Shopping |
| REWE | 5.45× | Shopping |
| Famila | 10.25× | Shopping |
| Ernsting's family | 8.29× | Shopping |
| Migros Türk | 590.03× | Shopping |
| Tesco | 20× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.2 |
| Community Orientation | OPEN | 2.16 |
| Spirituality | BALANCE | 1.69 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Pet Ownership | JOY | 1.63 |
| Sustainability | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 41.2% |
| United States | 12.1% |
| Israel | 8.4% |
See Kippah audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kippah have in Germany?
Kippah has an estimated audience of 359,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kippah fans?
48.2% of Kippah fans are female, 51.8% are male, with an average age of 32.4 years.
Which brands do Kippah fans like most?
Kippah fans show strongest brand affinity for Carrefour Market (523.54×), E.Leclerc (207.27×), and Sonnenklar.TV (35.84×) over the country average.
Where do Kippah fans live in Germany?
Kippah fans in Germany are most concentrated in Nordrhein-Westfalen (reach 81,659), Bayern (reach 53,079), and Baden-Württemberg (reach 46,058). These three regions account for the largest share of the active audience.
What other brands do Kippah fans also like?
Beyond Kippah itself, the audience over-indexes on E.Leclerc (207.27×), Sonnenklar.TV (35.84×), Carrefour (58.36×), and Netto Marken-Discount (13.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kippah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.