A data profile of the people who buy, follow and care about Kippah in Germany — modelled from more than twelve digital signal sources. Kippah has an estimated audience of 359,974 people in Germany.
The average Kippah fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Carrefour Market, E.Leclerc, Sonnenklar.TV, with strongest over-indexing on Carrefour Market (523.54× the country average).
Demographically, the Kippah audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kippah fan in Germany is balanced, around 32.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Kippah profile in Germany.
48.2% are female, 51.8% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 32.4 |
| Estimated audience size | 359,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Kippah audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 41.0% |
| United States | 12.0% |
| Israel | 8.4% |
Where the Kippah audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~5K | 1.17× | |
| 02 | Sachsen | ~20K | 1.12× | |
| 03 | Berlin | ~20K | 1.12× | |
| 04 | Hamburg | ~9K | 1.08× | |
| 05 | Niedersachsen | ~40K | 1.07× | |
| 06 | Hessen | ~30K | 1.07× | |
| 07 | Rheinland-Pfalz | ~20K | 1.05× | |
| 08 | Nordrhein-Westfalen | ~80K | 1.03× | |
| 09 | Bremen | ~3K | 1.01× | |
| 10 | Thüringen | ~9K | 0.98× | |
| 11 | Brandenburg | ~10K | 0.97× | |
| 12 | Bayern | ~50K | 0.93× | |
| 13 | Baden-Württemberg | ~50K | 0.93× | |
| 14 | Schleswig-Holstein | ~10K | 0.89× | |
| 15 | Sachsen-Anhalt | ~8K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.83× |
The strongest cross-interests of the Kippah audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carrefour Market | Shopping | 523.54× | ||
| 02 | E.Leclerc | Shopping | 207.27× | ||
| 03 | Müller Drogeriemarkt | Shopping | 71.17× | ||
| 04 | Migros | Shopping | 59.06× | ||
| 05 | Carrefour | Shopping | 58.36× | ||
| 06 | Sonnenklar.TV | Travel & Leisure | 35.84× | ||
| 07 | Conrad Electronic | Shopping | 32.97× | ||
| 08 | Möbel Kraft | Home & Garden | 29.38× | ||
| 09 | BabyOne | Kids & Family | 29.36× | ||
| 10 | Norma | Shopping | 20.61× | ||
| 11 | Hypermarket | Shopping | 19.10× | ||
| 12 | Real (hypermarket) | Shopping | 16.28× | ||
| 13 | toom Baumarkt | Shopping | 13.89× | ||
| 14 | Netto Marken-Discount | Shopping | 13.75× | ||
| 15 | Parenting styles | Kids & Family | 13.71× | ||
| 16 | Famila | Shopping | 10.25× | ||
| 17 | CHECK24 | Business & Career | 9.87× | ||
| 18 | Höffner | Home & Garden | 9.54× | ||
| 19 | Ernsting's family | Shopping | 8.29× | ||
| 20 | REWE | Shopping | 5.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.33× | |
| Spirituality | BALANCE | 2.02× | |
| Price Sensitivity | PREMIUM | 2.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Community Orientation | OPEN | 0.74× | |
| Extroversion | THRILL | 0.74× |
Kippah has an estimated audience of 359,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
48.2% of Kippah fans are female, 51.8% are male, with an average age of 32.4 years.
Kippah fans show strongest brand affinity for Carrefour Market (523.54×), E.Leclerc (207.27×), and Sonnenklar.TV (35.84×) over the country average.
Kippah fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Kippah itself, the audience over-indexes on E.Leclerc (207.27×), Sonnenklar.TV (35.84×), Carrefour (58.36×), and Netto Marken-Discount (13.75×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Kippah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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