Rascasse Audience Intelligence

Conrad Electronic Target Market in Germany

A data profile of the people who buy, follow and care about Conrad Electronic in Germany — modelled from more than twelve digital signal sources. Conrad Electronic has an estimated audience of 523,536 people in Germany.

#8among Electronics in Germany#1480among Brand in Germany#310in Shopping

The average Conrad Electronic fan in Germany is 40.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include FRITZ!Box, Hand tool, Bauhaus, with strongest over-indexing on FRITZ!Box (6.75× the country average).

Demographically, the Conrad Electronic audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Conrad Electronic fan in Germany is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for FRITZ!Box.

Category: Shopping · Type: Brand · Subtype: Electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Conrad Electronic profile in Germany.

Audience size
524K
in Germany
Gender
32.5%♀
67.5% male
Age
40.1
average years
Country rank
#11322
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Conrad Electronic

32.5% are female, 67.5% are male, average age 40.1.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Conrad Electronic audience in Germany
MetricValue
Female32.5%
Male67.5%
Average age40.1
Estimated audience size523,536
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Conrad Electronic audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4925%
50+19%
Fig. 04

Worldwide distribution

61.3%

of the worldwide Conrad Electronic audience comes from Germany.

Worldwide audience distribution share by country for Conrad Electronic
CountryShare
Germany61.3%
Switzerland11.3%
Austria4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Conrad Electronic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Conrad Electronic customers by region in Germany
#RegionReachAffinity×
01Bayern~200K2.34×
02Bremen~6K1.38×
03Saarland~7K1.17×
04Hessen~50K1.15×
05Baden-Württemberg~80K1.14×
06Rheinland-Pfalz~30K1.04×
07Berlin~20K0.99×
08Hamburg~10K0.92×
09Nordrhein-Westfalen~100K0.91×
10Schleswig-Holstein~20K0.82×
11Thüringen~10K0.81×
12Sachsen~20K0.80×
13Brandenburg~10K0.76×
14Sachsen-Anhalt~10K0.76×
15Niedersachsen~40K0.72×
16Mecklenburg-Vorpommern~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Conrad Electronic, Germany
0.63×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Conrad Electronic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Conrad Electronic audience
#·InterestCategoryAffinity×
01Metro Toptancı Market TürkiyeWebsite / Newspaper / Magazine37.75×
02Raspberry PiTechnology & Electronics15.86×
03Hand toolHome & Garden6.81×
04FRITZ!BoxTechnology & Electronics6.75×
05Electrical wiringTechnology & Electronics6.64×
06Cutting tool (machining)Home & Garden6.36×
07MakitaHome & Garden6.33×
08WrenchHome & Garden6.16×
09DrillHome & Garden5.89×
10WürthHome & Garden5.74×
11Power toolHome & Garden5.15×
12Solar panelHome & Garden5.00×
13Solar powerHome & Garden3.89×
14HornbachShopping3.73×
15Auto mechanicCars & Mobility3.72×
16BauhausShopping3.65×
17ADACCars & Mobility3.01×
18AutoScout24Cars & Mobility2.53×
19Google MapsInternet & Social Media2.35×
20Obi (store)Shopping2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Conrad Electronic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Conrad Electronic audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.35×
Convenience OrientationPREMIUM1.94×
DIY MentalityTHRILL1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Conrad Electronic audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
ExtroversionTHRILL0.75×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Conrad Electronic's target market in Germany?

Conrad Electronic's target market in Germany covers an estimated 523,536 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Conrad Electronic customers?

32.5% of the Conrad Electronic audience are female, 67.5% are male, with an average age of 40.1 years.

03

Which brands do Conrad Electronic fans like most?

Conrad Electronic fans show strongest brand affinity for FRITZ!Box (6.75×), Hand tool (6.81×), and Bauhaus (3.65×) over the country average.

04

Where do Conrad Electronic fans live in Germany?

Conrad Electronic fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Conrad Electronic fans also like?

Beyond Conrad Electronic itself, the audience over-indexes on Hand tool (6.81×), Bauhaus (3.65×), Hornbach (3.73×), and Drill (5.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Electronics audiences in Germany

See Conrad Electronic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Conrad Electronic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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