Conrad Electronic Audience in Germany
Conrad Electronic has an estimated audience of 396,843 people in Germany. 32.5% are female, 67.5% are male, average age 40.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: FRITZ!Box, Hand tool, Bauhaus, Hornbach, Drill.
The average Conrad Electronic fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include FRITZ!Box, Hand tool, Bauhaus, with strongest over-indexing on FRITZ!Box (6.75× the country average). Demographically, the Conrad Electronic audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Electronics
Demographics of Conrad Electronic fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 40.1 |
| Estimated audience size | 396,843 |
Audience persona
The typical Conrad Electronic fan in Germany is more male, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for FRITZ!Box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 134,261 | 1.61× |
| Nordrhein-Westfalen | 104,574 | 0.92× |
| Baden-Württemberg | 77,412 | 1.1× |
| Hessen | 45,860 | 1.16× |
| Niedersachsen | 36,581 | 0.73× |
| Rheinland-Pfalz | 27,987 | 1.08× |
| Berlin | 21,660 | 0.94× |
| Sachsen | 20,642 | 0.81× |
| Schleswig-Holstein | 14,633 | 0.79× |
| Brandenburg | 12,909 | 0.8× |
| Hamburg | 11,094 | 0.95× |
| Thüringen | 10,973 | 0.83× |
| Sachsen-Anhalt | 10,235 | 0.76× |
| Saarland | 7,795 | 1.23× |
| Bremen | 7,378 | 1.67× |
| Mecklenburg-Vorpommern | 6,148 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FRITZ!Box | 6.75× | Technology & Electronics |
| Hand tool | 6.81× | Home & Garden |
| Bauhaus | 3.65× | Shopping |
| Hornbach | 3.73× | Shopping |
| Drill | 5.89× | Home & Garden |
| Raspberry Pi | 15.86× | Technology & Electronics |
| Electrical wiring | 6.64× | Technology & Electronics |
| Wrench | 6.16× | Home & Garden |
| Solar panel | 5× | Home & Garden |
| Power tool | 5.15× | Home & Garden |
| Solar power | 3.89× | Home & Garden |
| Obi (store) | 2.29× | Shopping |
| AutoScout24 | 2.53× | Cars & Mobility |
| Globus Baumarkt | 2.48× | Shopping |
| Aral AG | 2.5× | Cars & Mobility |
| Auto mechanic | 3.72× | Cars & Mobility |
| Metro Toptancı Market Türkiye | 37.75× | |
| Wetter.com | 2.42× | Home & Garden |
| Makita | 6.33× | Home & Garden |
| Cutting tool (machining) | 6.36× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.09 |
| DIY Mentality | THRILL | 1.65 |
| Convenience Orientation | PREMIUM | 1.56 |
| Luxury Orientation | PREMIUM | 1.34 |
| Early Adopter Mentality | POWER | 1.3 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.5% |
| Switzerland | 8.3% |
| Poland | 4.1% |
See Conrad Electronic audiences in other countries
More Electronics audiences in Germany
- Saturn (store) (7,758,028)
- Media Markt (4,768,926)
- Expert (company) (2,279,124)
- notebooksbilliger.de (1,997,259)
- Coolblue (1,412,019)
Frequently asked questions
How many fans does Conrad Electronic have in Germany?
Conrad Electronic has an estimated audience of 396,843 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Conrad Electronic fans?
32.5% of Conrad Electronic fans are female, 67.5% are male, with an average age of 40.1 years.
Which brands do Conrad Electronic fans like most?
Conrad Electronic fans show strongest brand affinity for FRITZ!Box (6.75×), Hand tool (6.81×), and Bauhaus (3.65×) over the country average.
Where do Conrad Electronic fans live in Germany?
Conrad Electronic fans in Germany are most concentrated in Bayern (reach 134,261), Nordrhein-Westfalen (reach 104,574), and Baden-Württemberg (reach 77,412). These three regions account for the largest share of the active audience.
What other brands do Conrad Electronic fans also like?
Beyond Conrad Electronic itself, the audience over-indexes on Hand tool (6.81×), Bauhaus (3.65×), Hornbach (3.73×), and Drill (5.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Conrad Electronic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.