Rascasse Audience Intelligence

Raspberry Pi Target Market in Germany

A data profile of the people who buy, follow and care about Raspberry Pi in Germany — modelled from more than twelve digital signal sources. Raspberry Pi has an estimated audience of 605,633 people in Germany.

#18among Software in Germany#1317among Brand in Germany#450in Technology & Electronics

The average Raspberry Pi fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Arduino, Origin, notebooksbilliger.de, with strongest over-indexing on Arduino (58.16× the country average).

Demographically, the Raspberry Pi audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raspberry Pi fan in Germany is balanced, around 34.0 years old, with strong Risk Appetite tendencies and a notable affinity for Arduino.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raspberry Pi profile in Germany.

Audience size
606K
in Germany
Gender
53.3%♀
46.7% male
Age
34.0
average years
Country rank
#10020
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raspberry Pi

53.3% are female, 46.7% are male, average age 34.0.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Raspberry Pi audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age34.0
Estimated audience size605,633
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Raspberry Pi audience in Germany
Age bracketShare%
16-1929%
20-2926%
30-3921%
40-4916%
50+9%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Raspberry Pi audience comes from Germany.

Worldwide audience distribution share by country for Raspberry Pi
CountryShare
United States20.0%
United Kingdom7.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raspberry Pi audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raspberry Pi customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.25×
02Bayern~100K1.21×
03Hessen~50K1.14×
04Nordrhein-Westfalen~100K1.11×
05Bremen~6K1.10×
06Berlin~30K1.08×
07Niedersachsen~60K1.06×
08Schleswig-Holstein~20K1.01×
09Rheinland-Pfalz~30K0.99×
10Sachsen~30K0.99×
11Hamburg~10K0.97×
12Saarland~7K0.97×
13Thüringen~10K0.91×
14Brandenburg~20K0.83×
15Sachsen-Anhalt~10K0.72×
16Mecklenburg-Vorpommern~8K0.67×
Fig. 06

Affinity by region

Affinity by region — Raspberry Pi, Germany
0.67×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raspberry Pi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raspberry Pi audience
#·InterestCategoryAffinity×
01ArduinoTechnology & Electronics58.16×
02Programmable logic controllerTechnology & Electronics51.12×
03The Adjustment BureauMovies & TV42.22×
04ZotacTechnology & Electronics34.77×
05MicrocontrollerTechnology & Electronics32.34×
06TransistorTechnology & Electronics29.13×
07OriginMusic & Radio24.56×
08Virtual machineTechnology & Electronics20.22×
09Bungee jumpingSports12.40×
10SanDiskTechnology & Electronics12.16×
11Tide (brand)Home & Garden11.16×
12ThingiverseArts & Culture10.53×
13Vuelta a EspañaSports10.48×
14notebooksbilliger.deShopping8.71×
15MindfactoryShopping4.96×
16FRITZ!BoxTechnology & Electronics2.72×
17Adventure gameGames2.56×
18Harry PotterMovies & TV2.35×
19Borussia DortmundSports1.79×
20FIFA World CupSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raspberry Pi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raspberry Pi audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.56×
Early Adopter MentalityPOWER1.42×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raspberry Pi audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.45×
IndulgenceJOY0.53×
CreativityOPEN0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raspberry Pi's target market in Germany?

Raspberry Pi's target market in Germany covers an estimated 605,633 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raspberry Pi customers?

53.3% of the Raspberry Pi audience are female, 46.7% are male, with an average age of 34.0 years.

03

Which brands do Raspberry Pi fans like most?

Raspberry Pi fans show strongest brand affinity for Arduino (58.16×), Origin (24.56×), and notebooksbilliger.de (8.71×) over the country average.

04

Where do Raspberry Pi fans live in Germany?

Raspberry Pi fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raspberry Pi fans also like?

Beyond Raspberry Pi itself, the audience over-indexes on Origin (24.56×), notebooksbilliger.de (8.71×), Microcontroller (32.34×), and Harry Potter (2.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in Germany

See Raspberry Pi audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raspberry Pi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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