Rascasse Audience Intelligence

Arduino Target Market in Germany

A data profile of the people who buy, follow and care about Arduino in Germany — modelled from more than twelve digital signal sources. Arduino has an estimated audience of 256,051 people in Germany.

#2465among Brand in Germany#741in Technology & Electronics

The average Arduino fan in Germany is 30.3 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Thingiverse, Raspberry Pi, NEC, with strongest over-indexing on Thingiverse (16.67× the country average).

Demographically, the Arduino audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arduino fan in Germany is balanced, around 30.3 years old, with strong Need for Security tendencies and a notable affinity for Thingiverse.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arduino profile in Germany.

Audience size
256K
in Germany
Gender
50.1%♀
49.9% male
Age
30.3
average years
Country rank
#19352
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arduino

50.1% are female, 49.9% are male, average age 30.3.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Arduino audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age30.3
Estimated audience size256,051
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Arduino audience in Germany
Age bracketShare%
16-1942%
20-2925%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Arduino audience comes from Germany.

Worldwide audience distribution share by country for Arduino
CountryShare
United States9.5%
China8.8%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arduino audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arduino customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.91×
02Bayern~50K1.19×
03Hessen~20K1.15×
04Bremen~3K1.13×
05Niedersachsen~30K1.06×
06Nordrhein-Westfalen~60K1.03×
07Sachsen~10K0.97×
08Berlin~10K0.97×
09Schleswig-Holstein~9K0.96×
10Rheinland-Pfalz~10K0.91×
11Thüringen~6K0.88×
12Hamburg~5K0.88×
13Saarland~3K0.88×
14Brandenburg~6K0.77×
15Sachsen-Anhalt~5K0.73×
16Mecklenburg-Vorpommern~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Arduino, Germany
0.65×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arduino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arduino audience
#·InterestCategoryAffinity×
01Structured cablingTechnology & Electronics65.80×
02NECTechnology & Electronics65.33×
03Maker cultureHome & Garden39.84×
04STMicroelectronicsBusiness & Career35.81×
05Programmable logic controllerTechnology & Electronics34.86×
06Maker FaireHome & Garden34.01×
07MicrocontrollerTechnology & Electronics31.99×
08Role-playingGames23.24×
09Raspberry PiTechnology & Electronics23.13×
10ThingiverseArts & Culture16.67×
11CopywritingLiterature11.53×
12Electronic engineeringBusiness & Career6.02×
13GitHubInternet & Social Media5.79×
14SupergirlMovies & TV5.49×
15Electrical wiringTechnology & Electronics4.96×
16OpenAITechnology & Electronics4.16×
17FRITZ!BoxTechnology & Electronics3.64×
18GeminiTechnology & Electronics3.60×
19Chat GPTTechnology & Electronics3.11×
20Harry PotterMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arduino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arduino audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.26×
Early Adopter MentalityPOWER1.68×
Convenience OrientationPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arduino audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
CreativityOPEN0.83×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arduino's target market in Germany?

Arduino's target market in Germany covers an estimated 256,051 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Arduino customers?

50.1% of the Arduino audience are female, 49.9% are male, with an average age of 30.3 years.

03

Which brands do Arduino fans like most?

Arduino fans show strongest brand affinity for Thingiverse (16.67×), Raspberry Pi (23.13×), and NEC (65.33×) over the country average.

04

Where do Arduino fans live in Germany?

Arduino fans in Germany are most concentrated in Baden-Württemberg (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Arduino fans also like?

Beyond Arduino itself, the audience over-indexes on Raspberry Pi (23.13×), NEC (65.33×), Role-playing (23.24×), and Microcontroller (31.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Arduino audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arduino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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