Arduino Audience in Germany
Arduino has an estimated audience of 263,726 people in Germany. 50.1% are female, 49.9% are male, average age 30.3. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: NEC, Thingiverse, Raspberry Pi, Role-playing, Microcontroller.
The average Arduino fan in Germany is 30.3 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include NEC, Thingiverse, Raspberry Pi, with strongest over-indexing on NEC (65.33× the country average). Demographically, the Arduino audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Arduino fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 30.3 |
| Estimated audience size | 263,726 |
Audience persona
The typical Arduino fan in Germany is balanced, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NEC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 70,276 | 1.95× |
| Nordrhein-Westfalen | 61,516 | 1.07× |
| Bayern | 51,985 | 1.23× |
| Niedersachsen | 27,946 | 1.09× |
| Hessen | 23,593 | 1.17× |
| Sachsen | 12,521 | 0.97× |
| Rheinland-Pfalz | 12,175 | 0.92× |
| Berlin | 11,963 | 1.01× |
| Schleswig-Holstein | 9,080 | 0.96× |
| Brandenburg | 6,104 | 0.75× |
| Thüringen | 5,709 | 0.85× |
| Hamburg | 5,309 | 0.89× |
| Sachsen-Anhalt | 4,529 | 0.66× |
| Mecklenburg-Vorpommern | 3,026 | 0.6× |
| Saarland | 2,592 | 0.8× |
| Bremen | 2,426 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NEC | 65.33× | Technology & Electronics |
| Thingiverse | 16.67× | Arts & Culture |
| Raspberry Pi | 23.13× | Technology & Electronics |
| Role-playing | 23.24× | Games |
| Microcontroller | 31.99× | Technology & Electronics |
| Structured cabling | 65.8× | Technology & Electronics |
| FRITZ!Box | 3.64× | Technology & Electronics |
| Electronic engineering | 6.02× | Business & Career |
| Maker Faire | 34.01× | Home & Garden |
| GitHub | 5.79× | Internet & Social Media |
| OpenAI | 4.16× | Technology & Electronics |
| Chat GPT | 3.11× | Technology & Electronics |
| Maker culture | 39.84× | Home & Garden |
| Gemini | 3.6× | Technology & Electronics |
| Electrical wiring | 4.96× | Technology & Electronics |
| Harry Potter | 1.61× | Movies & TV |
| Supergirl | 5.49× | Movies & TV |
| Copywriting | 11.53× | Literature |
| Programmable logic controller | 34.86× | Technology & Electronics |
| Gmail | 2.28× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.39 |
| Need for Security | CONSERVATISM | 2.38 |
| DIY Mentality | THRILL | 1.85 |
| Individualism | JOY | 1.8 |
| Career Orientation | POWER | 1.76 |
| Sustainability | BALANCE | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| China | 8.9% |
| Brazil | 7.6% |
See Arduino audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Arduino have in Germany?
Arduino has an estimated audience of 263,726 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Arduino fans?
50.1% of Arduino fans are female, 49.9% are male, with an average age of 30.3 years.
Which brands do Arduino fans like most?
Arduino fans show strongest brand affinity for NEC (65.33×), Thingiverse (16.67×), and Raspberry Pi (23.13×) over the country average.
Where do Arduino fans live in Germany?
Arduino fans in Germany are most concentrated in Baden-Württemberg (reach 70,276), Nordrhein-Westfalen (reach 61,516), and Bayern (reach 51,985). These three regions account for the largest share of the active audience.
What other brands do Arduino fans also like?
Beyond Arduino itself, the audience over-indexes on Thingiverse (16.67×), Raspberry Pi (23.13×), Role-playing (23.24×), and Microcontroller (31.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arduino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.