Copywriting Audience in Germany
Copywriting has an estimated audience of 498,424 people in Germany. 52.1% are female, 47.9% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christmas Gift, Kieser Training, Gil Ofarim, Google Home, Pillow.
The average Copywriting fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christmas Gift, Kieser Training, Gil Ofarim, with strongest over-indexing on Christmas Gift (2.79× the country average). Demographically, the Copywriting audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Copywriting fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 35.6 |
| Estimated audience size | 498,424 |
Audience persona
The typical Copywriting fan in Germany is balanced, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Christmas Gift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,686 | 1.1× |
| Bayern | 91,087 | 1.14× |
| Baden-Württemberg | 77,589 | 1.14× |
| Niedersachsen | 46,605 | 0.96× |
| Hessen | 43,292 | 1.14× |
| Berlin | 34,932 | 1.57× |
| Rheinland-Pfalz | 25,524 | 1.02× |
| Sachsen | 23,790 | 0.97× |
| Schleswig-Holstein | 17,348 | 0.97× |
| Hamburg | 14,624 | 1.3× |
| Brandenburg | 12,525 | 0.81× |
| Thüringen | 10,264 | 0.81× |
| Sachsen-Anhalt | 7,880 | 0.61× |
| Mecklenburg-Vorpommern | 6,485 | 0.68× |
| Saarland | 5,174 | 0.85× |
| Bremen | 3,991 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas Gift | 2.79× | Kids & Family |
| Kieser Training | 6.54× | Sports |
| Gil Ofarim | 1.99× | Music & Radio |
| Google Home | 8.42× | Technology & Electronics |
| Pillow | 2.12× | Home & Garden |
| Enzkreis | 10.87× | Travel & Leisure |
| Progressive rock | 1.69× | Music & Radio |
| Headhunters (film) | 4.9× | Movies & TV |
| Mothercare | 1.56× | Kids & Family |
| Icon (magazine) | 1.94× | Arts & Culture |
| Home Delivery | 2.12× | Food & Beverages |
| Handmade Gifts | 1.53× | Kids & Family |
| Natural rubber | 1.66× | Cars & Mobility |
| Figure painting (hobby) | 2.85× | Arts & Culture |
| Volvo V60 | 3.29× | Cars & Mobility |
| Solo climbing | 2.6× | Sports |
| Video izle | 2.21× | |
| Stucco | 1.6× | Home & Garden |
| The Hollies (Official) | 3.96× | Music & Radio |
| Gloria | 2.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.92 |
| Sustainability | BALANCE | 1.81 |
| Early Adopter Mentality | POWER | 1.67 |
| Urban Lifestyle | OPEN | 1.55 |
| Sports Activity | POWER | 1.53 |
| Individualism | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 8.8% |
| Japan | 7.3% |
See Copywriting audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Copywriting have in Germany?
Copywriting has an estimated audience of 498,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Copywriting fans?
52.1% of Copywriting fans are female, 47.9% are male, with an average age of 35.6 years.
Which brands do Copywriting fans like most?
Copywriting fans show strongest brand affinity for Christmas Gift (2.79×), Kieser Training (6.54×), and Gil Ofarim (1.99×) over the country average.
Where do Copywriting fans live in Germany?
Copywriting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,686), Bayern (reach 91,087), and Baden-Württemberg (reach 77,589). These three regions account for the largest share of the active audience.
What other brands do Copywriting fans also like?
Beyond Copywriting itself, the audience over-indexes on Kieser Training (6.54×), Gil Ofarim (1.99×), Google Home (8.42×), and Pillow (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Copywriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.