Rascasse Audience Intelligence

Copywriting Audience in Germany

A data profile of the people who buy, follow and care about Copywriting in Germany — modelled from more than twelve digital signal sources. Copywriting has an estimated audience of 498,424 people in Germany.

#4687among Topic in Germany#200in Literature

The average Copywriting fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christian Bale, Jon Bernthal, Chris Evans (actor), with strongest over-indexing on Christian Bale (20× the country average).

Demographically, the Copywriting audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Copywriting fan in Germany is balanced, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for Christian Bale.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copywriting profile in Germany.

Audience size
498K
in Germany
Gender
52.1%♀
47.9% male
Age
35.6
average years
Country rank
#11782
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Copywriting fans

52.1% are female, 47.9% are male, average age 35.6.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Copywriting audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age35.6
Estimated audience size498,424
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Copywriting audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3923%
40-4920%
50+10%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Copywriting audience comes from Germany.

Worldwide audience distribution share by country for Copywriting
CountryShare
United States21.0%
Italy8.8%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copywriting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Copywriting fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.44×
02Hamburg~10K1.23×
03Hessen~40K1.11×
04Bayern~90K1.10×
05Baden-Württemberg~70K1.10×
06Nordrhein-Westfalen~100K1.04×
07Rheinland-Pfalz~30K1.01×
08Sachsen~20K0.99×
09Schleswig-Holstein~20K0.99×
10Bremen~4K0.97×
11Niedersachsen~50K0.95×
12Thüringen~10K0.92×
13Saarland~6K0.92×
14Brandenburg~10K0.87×
15Mecklenburg-Vorpommern~8K0.80×
16Sachsen-Anhalt~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Copywriting, Germany
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copywriting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copywriting audience
#·InterestCategoryAffinity×
01Christian BaleMovies & TV20.00×
02Chris Evans (actor)Movies & TV20.00×
03Jared PadaleckiMovies & TV20.00×
04Jeffrey Dean MorganMovies & TV20.00×
05Jon BernthalMovies & TV19.38×
06Bruce CampbellMovies & TV15.95×
07Katherine HeiglMovies & TV9.88×
08BlanketHome & Garden9.20×
09Olivia WildeMovies & TV7.90×
10Print on demandHome & Garden7.58×
11Affiliate marketingBusiness & Career7.22×
12Downton AbbeyMovies & TV6.97×
13Pierce BrosnanMovies & TV4.42×
14Social media marketingBusiness & Career3.25×
15Tour de FranceSports3.18×
16EssoCars & Mobility3.03×
17Employment agencyBusiness & Career2.95×
18ZaraShopping2.70×
19FRITZ!BoxTechnology & Electronics2.52×
20RyanairTravel & Leisure1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copywriting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copywriting audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.07×
IndividualismJOY1.68×
Early Adopter MentalityPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copywriting audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Pet OwnershipJOY0.78×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Copywriting have in Germany?

Copywriting has an estimated audience of 498,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Copywriting fans?

52.1% of Copywriting fans are female, 47.9% are male, with an average age of 35.6 years.

03

Which brands do Copywriting fans like most?

Copywriting fans show strongest brand affinity for Christian Bale (20×), Jon Bernthal (19.38×), and Chris Evans (actor) (20×) over the country average.

04

Where do Copywriting fans live in Germany?

Copywriting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Copywriting fans also like?

Beyond Copywriting itself, the audience over-indexes on Jon Bernthal (19.38×), Chris Evans (actor) (20×), Jared Padalecki (20×), and Jeffrey Dean Morgan (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Copywriting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Copywriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →