Rascasse Audience Intelligence

Copywriting Audience in United States

A data profile of the people who buy, follow and care about Copywriting in United States — modelled from more than twelve digital signal sources. Copywriting has an estimated audience of 2,438,822 people in United States.

#5693among Topic in United States#203in Literature

The average Copywriting fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dropbox (service), Wawa Inc., Affiliate marketing, with strongest over-indexing on Dropbox (service) (8.97× the country average).

Demographically, the Copywriting audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Copywriting fan in United States is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Dropbox (service).

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copywriting profile in United States.

Audience size
2.4M
in United States
Gender
55.1%♀
44.9% male
Age
39.5
average years
Country rank
#12135
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Copywriting fans

55.1% are female, 44.9% are male, average age 39.5.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Copywriting audience in United States
MetricValue
Female55.1%
Male44.9%
Average age39.5
Estimated audience size2,438,822
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Copywriting audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3920%
40-4924%
50+19%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Copywriting audience comes from United States.

Worldwide audience distribution share by country for Copywriting
CountryShare
United States21.0%
Italy8.8%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copywriting audience in United States is strongest.

Fig. 05

Top regions by affinity

Copywriting fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.89×
02New York~200K1.50×
03California~400K1.38×
04Oregon~40K1.36×
05Massachusetts~60K1.25×
06Washington~60K1.19×
07New Jersey~70K1.15×
08Florida~200K1.12×
09Virginia~70K1.12×
10Maryland~50K1.11×
11Georgia~80K1.10×
12Connecticut~30K1.10×
13Illinois~90K1.09×
14Colorado~40K1.08×
15Rhode Island~8K1.07×
16Arizona~50K1.04×
17Minnesota~40K1.04×
18Utah~20K1.03×
19New Hampshire~10K1.03×
20Texas~200K1.01×
21Wisconsin~40K1.01×
22North Carolina~70K1.00×
23Kansas~20K1.00×
24Hawaii~10K1.00×
25Missouri~40K0.98×
26Vermont~4K0.98×
27Pennsylvania~80K0.97×
28Tennessee~50K0.97×
29Idaho~10K0.97×
30Maine~8K0.97×
31Nevada~20K0.96×
32Ohio~70K0.95×
33Michigan~60K0.95×
34Montana~6K0.94×
35Alaska~5K0.93×
36Oklahoma~20K0.92×
37Nebraska~10K0.92×
38South Carolina~30K0.91×
39Indiana~40K0.89×
40Iowa~20K0.89×
41Kentucky~30K0.88×
42North Dakota~4K0.88×
43Delaware~6K0.87×
44Arkansas~20K0.86×
45Louisiana~30K0.85×
46South Dakota~5K0.85×
47Alabama~30K0.84×
48New Mexico~10K0.82×
49Mississippi~20K0.80×
50West Virginia~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Copywriting, United States
0.77×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copywriting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copywriting audience
#·InterestCategoryAffinity×
01South by SouthwestBusiness & Career9.31×
02Dropbox (service)Technology & Electronics8.97×
03WordPressTechnology & Electronics7.90×
04Business softwareBusiness & Career7.54×
05Affiliate marketingBusiness & Career6.35×
06Employment websiteBusiness & Career5.97×
07Mission: ImpossibleMovies & TV4.97×
08Family carCars & Mobility4.53×
09High-net-worth individualBusiness & Career4.36×
10FreelancerBusiness & Career4.06×
11Wawa Inc.Shopping4.03×
12InnovationBusiness & Career3.99×
13Master of Business AdministrationBusiness & Career3.67×
14Career developmentBusiness & Career3.65×
15LinuxTechnology & Electronics2.89×
16FedExBusiness & Career2.23×
17Planet FitnessSports1.88×
18Nonprofit organizationPolitics & Society1.76×
19Mortgage loansBusiness & Career1.73×
20Trader Joe'sShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copywriting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copywriting audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.15×
Career OrientationPOWER2.00×
Early Adopter MentalityPOWER1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copywriting audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
CreativityOPEN0.96×
Healthy LifestyleBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Copywriting have in United States?

Copywriting has an estimated audience of 2,438,822 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Copywriting fans?

55.1% of Copywriting fans are female, 44.9% are male, with an average age of 39.5 years.

03

Which brands do Copywriting fans like most?

Copywriting fans show strongest brand affinity for Dropbox (service) (8.97×), Wawa Inc. (4.03×), and Affiliate marketing (6.35×) over the country average.

04

Where do Copywriting fans live in United States?

Copywriting fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Copywriting fans also like?

Beyond Copywriting itself, the audience over-indexes on Wawa Inc. (4.03×), Affiliate marketing (6.35×), Innovation (3.99×), and Employment website (5.97×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Copywriting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Copywriting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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