Rascasse Audience Intelligence

Electrical wiring Audience in Germany

A data profile of the people who buy, follow and care about Electrical wiring in Germany — modelled from more than twelve digital signal sources. Electrical wiring has an estimated audience of 3,226,400 people in Germany.

#1184among Topic in Germany#118in Technology & Electronics

The average Electrical wiring fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wood carving, Efficient energy use, Photovoltaics, with strongest over-indexing on Wood carving (17.02× the country average).

Demographically, the Electrical wiring audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electrical wiring fan in Germany is more male, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Wood carving.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electrical wiring profile in Germany.

Audience size
3.2M
in Germany
Gender
25.3%♀
74.7% male
Age
38.0
average years
Country rank
#1933
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electrical wiring fans

25.3% are female, 74.7% are male, average age 38.0.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Electrical wiring audience in Germany
MetricValue
Female25.3%
Male74.7%
Average age38.0
Estimated audience size3,226,400
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Electrical wiring audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4920%
50+16%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Electrical wiring audience comes from Germany.

Worldwide audience distribution share by country for Electrical wiring
CountryShare
United States17.8%
Germany12.0%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electrical wiring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electrical wiring fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.28×
02Saarland~50K1.25×
03Bayern~600K1.21×
04Rheinland-Pfalz~200K1.11×
05Brandenburg~100K1.05×
06Hessen~300K1.04×
07Thüringen~90K1.04×
08Sachsen~200K1.03×
09Niedersachsen~300K1.01×
10Mecklenburg-Vorpommern~60K1.01×
11Nordrhein-Westfalen~700K0.98×
12Schleswig-Holstein~100K0.91×
13Sachsen-Anhalt~80K0.91×
14Bremen~20K0.90×
15Berlin~100K0.81×
16Hamburg~50K0.71×
Fig. 06

Affinity by region

Affinity by region — Electrical wiring, Germany
0.71×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electrical wiring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electrical wiring audience
#·InterestCategoryAffinity×
01RyobiCars & Mobility19.51×
02Wood carvingHome & Garden17.02×
03MakitaHome & Garden9.71×
04Efficient energy useTechnology & Electronics9.12×
05Photovoltaic systemHome & Garden7.79×
06Central heatingHome & Garden7.23×
07FendtCars & Mobility6.94×
08PhotovoltaicsHome & Garden6.51×
09Lawn mowerHome & Garden6.11×
10Solar powerHome & Garden5.72×
11Vintage carCars & Mobility5.45×
12Home automationTechnology & Electronics3.84×
13Solar energyHome & Garden3.72×
14toom BaumarktShopping3.26×
15Hardware storeHome & Garden3.22×
16FRITZ!BoxTechnology & Electronics2.81×
17Renewable energyBusiness & Career2.60×
18TransfermarktSports2.29×
19Obi (store)Shopping1.78×
20TagesschauMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electrical wiring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electrical wiring audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.95×
PatriotismCONSERVATISM1.78×
DIY MentalityTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electrical wiring audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
CreativityOPEN0.66×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electrical wiring have in Germany?

Electrical wiring has an estimated audience of 3,226,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electrical wiring fans?

25.3% of Electrical wiring fans are female, 74.7% are male, with an average age of 38.0 years.

03

Which brands do Electrical wiring fans like most?

Electrical wiring fans show strongest brand affinity for Wood carving (17.02×), Efficient energy use (9.12×), and Photovoltaics (6.51×) over the country average.

04

Where do Electrical wiring fans live in Germany?

Electrical wiring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Electrical wiring fans also like?

Beyond Electrical wiring itself, the audience over-indexes on Efficient energy use (9.12×), Photovoltaics (6.51×), Photovoltaic system (7.79×), and Solar power (5.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Electrical wiring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electrical wiring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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