Electrical wiring Audience in Germany
Electrical wiring has an estimated audience of 3,226,400 people in Germany. 25.3% are female, 74.7% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Cocktail, Urban Outfitters, Unique Gifts.
The average Electrical wiring fan in Germany is 38.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Cocktail, with strongest over-indexing on Progressive rock (3.35× the country average). Demographically, the Electrical wiring audience skews more male with an average age of 38.0, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Electrical wiring fans
| Metric | Value |
|---|---|
| Female | 25.3% |
| Male | 74.7% |
| Average age | 38.0 |
| Estimated audience size | 3,226,400 |
Audience persona
The typical Electrical wiring fan in Germany is more male, around 38.0 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 708,573 | 1× |
| Bayern | 656,976 | 1.27× |
| Baden-Württemberg | 605,291 | 1.37× |
| Niedersachsen | 321,103 | 1.02× |
| Hessen | 267,099 | 1.09× |
| Rheinland-Pfalz | 185,378 | 1.15× |
| Sachsen | 164,094 | 1.04× |
| Berlin | 117,903 | 0.82× |
| Schleswig-Holstein | 110,498 | 0.95× |
| Brandenburg | 97,040 | 0.97× |
| Thüringen | 83,082 | 1.01× |
| Sachsen-Anhalt | 70,079 | 0.84× |
| Saarland | 51,018 | 1.29× |
| Hamburg | 48,324 | 0.66× |
| Mecklenburg-Vorpommern | 44,937 | 0.73× |
| Bremen | 21,799 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.35× | Music & Radio |
| Home construction | 1.71× | Home & Garden |
| Cocktail | 1.7× | Food & Beverages |
| Urban Outfitters | 2.02× | Shopping |
| Unique Gifts | 1.65× | Shopping |
| Assisi | 6.34× | Travel & Leisure |
| Birthday Gifts | 1.63× | Kids & Family |
| Hector (musician) | 8.04× | Music & Radio |
| Christmas Gift | 1.6× | Kids & Family |
| Icon (magazine) | 2.26× | Arts & Culture |
| MK | 2.01× | Music & Radio |
| Stucco | 1.69× | Home & Garden |
| Kajang | 9.74× | Travel & Leisure |
| Carrie (novel) | 3.3× | Literature |
| Building insulation | 2.48× | Home & Garden |
| Vijesti.ba | 2.43× | News |
| Information sensitivity | 2.97× | Technology & Electronics |
| Gumbal | 3.09× | Cars & Mobility |
| Noodle (Gorillaz) | 1.67× | Music & Radio |
| Indigenous Australian art | 3.08× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.21 |
| Need for Security | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.66 |
| Patriotism | CONSERVATISM | 1.55 |
| Sports Activity | POWER | 1.46 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Germany | 12.0% |
| Italy | 6.9% |
See Electrical wiring audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electrical wiring have in Germany?
Electrical wiring has an estimated audience of 3,226,400 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electrical wiring fans?
25.3% of Electrical wiring fans are female, 74.7% are male, with an average age of 38.0 years.
Which brands do Electrical wiring fans like most?
Electrical wiring fans show strongest brand affinity for Progressive rock (3.35×), Home construction (1.71×), and Cocktail (1.7×) over the country average.
Where do Electrical wiring fans live in Germany?
Electrical wiring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 708,573), Bayern (reach 656,976), and Baden-Württemberg (reach 605,291). These three regions account for the largest share of the active audience.
What other brands do Electrical wiring fans also like?
Beyond Electrical wiring itself, the audience over-indexes on Home construction (1.71×), Cocktail (1.7×), Urban Outfitters (2.02×), and Unique Gifts (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electrical wiring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.