Rascasse Audience Intelligence

Electrical wiring Audience in United States

A data profile of the people who buy, follow and care about Electrical wiring in United States — modelled from more than twelve digital signal sources. Electrical wiring has an estimated audience of 4,794,510 people in United States.

#3883among Topic in United States#303in Technology & Electronics

The average Electrical wiring fan in United States is 31.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include AutoZone, tom waits, Hardware store, with strongest over-indexing on AutoZone (2.77× the country average).

Demographically, the Electrical wiring audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electrical wiring fan in United States is balanced, around 31.1 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electrical wiring profile in United States.

Audience size
4.8M
in United States
Gender
47.4%♀
52.6% male
Age
31.1
average years
Country rank
#6944
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electrical wiring fans

47.4% are female, 52.6% are male, average age 31.1.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Electrical wiring audience in United States
MetricValue
Female47.4%
Male52.6%
Average age31.1
Estimated audience size4,794,510
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Electrical wiring audience in United States
Age bracketShare%
16-1946%
20-2920%
30-3912%
40-4910%
50+12%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Electrical wiring audience comes from United States.

Worldwide audience distribution share by country for Electrical wiring
CountryShare
United States17.8%
Germany12.0%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electrical wiring audience in United States is strongest.

Fig. 05

Top regions by affinity

Electrical wiring fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.47×
02South Carolina~100K1.41×
03Arkansas~60K1.40×
04West Virginia~30K1.35×
05Missouri~100K1.33×
06Louisiana~80K1.31×
07Oklahoma~70K1.30×
08Mississippi~50K1.30×
09Kentucky~80K1.26×
10Alabama~80K1.25×
11New Mexico~30K1.18×
12Kansas~40K1.16×
13Delaware~20K1.15×
14Montana~10K1.06×
15Tennessee~100K1.03×
16Georgia~100K1.01×
17North Dakota~10K1.01×
18Pennsylvania~200K1.00×
19Ohio~100K0.99×
20Indiana~90K0.99×
21California~500K0.98×
22Michigan~100K0.98×
23Vermont~8K0.98×
24Iowa~40K0.97×
25North Carolina~100K0.95×
26Nebraska~20K0.95×
27Maine~20K0.95×
28Arizona~90K0.94×
29New Jersey~100K0.93×
30Idaho~20K0.93×
31Washington~90K0.92×
32Utah~40K0.91×
33Oregon~50K0.90×
34South Dakota~10K0.90×
35Alaska~9K0.90×
36Hawaii~20K0.89×
37Illinois~100K0.87×
38Minnesota~60K0.87×
39Wisconsin~60K0.86×
40Connecticut~40K0.86×
41New York~200K0.85×
42Colorado~60K0.85×
43New Hampshire~20K0.85×
44Rhode Island~10K0.84×
45Florida~300K0.83×
46Virginia~100K0.83×
47Maryland~70K0.81×
48Nevada~40K0.78×
49Massachusetts~70K0.77×
50Washington, District of Columbia~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Electrical wiring, United States
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electrical wiring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electrical wiring audience
#·InterestCategoryAffinity×
01B&QShopping20.53×
02tom waitsMovies & TV18.21×
03Central heatingHome & Garden9.31×
04Photovoltaic systemHome & Garden6.11×
05Food storageHome & Garden5.34×
06Food processingFood & Beverages4.64×
07Lawn mowerHome & Garden4.34×
08BPCars & Mobility4.11×
09Software engineeringBusiness & Career3.76×
10Hardware storeHome & Garden3.29×
11Discount TireShopping3.24×
12Sustainable energyHome & Garden3.00×
13NBA FinalsSports2.80×
14College basketballSports2.80×
15AutoZoneCars & Mobility2.77×
16Renewable energyBusiness & Career2.77×
17Electric guitarMusic & Radio2.32×
18Bass guitarMusic & Radio2.24×
19Planet FitnessSports2.12×
20Musical instrumentMusic & Radio2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electrical wiring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electrical wiring audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Need for SecurityCONSERVATISM2.14×
DIY MentalityTHRILL1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electrical wiring audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Healthy LifestyleBALANCE0.77×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electrical wiring have in United States?

Electrical wiring has an estimated audience of 4,794,510 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Electrical wiring fans?

47.4% of Electrical wiring fans are female, 52.6% are male, with an average age of 31.1 years.

03

Which brands do Electrical wiring fans like most?

Electrical wiring fans show strongest brand affinity for AutoZone (2.77×), tom waits (18.21×), and Hardware store (3.29×) over the country average.

04

Where do Electrical wiring fans live in United States?

Electrical wiring fans in United States are most concentrated in Texas (reach ~600K), California (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Electrical wiring fans also like?

Beyond Electrical wiring itself, the audience over-indexes on tom waits (18.21×), Hardware store (3.29×), Lawn mower (4.34×), and Food processing (4.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Electrical wiring audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electrical wiring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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