Rascasse Audience Intelligence

Software engineering Audience in United States

A data profile of the people who buy, follow and care about Software engineering in United States — modelled from more than twelve digital signal sources. Software engineering has an estimated audience of 13,003,505 people in United States.

#104among Field of study in United States#1818among Topic in United States#278in Business & Career

The average Software engineering fan in United States is 33.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Music, Sports, Arts and music, with strongest over-indexing on Music (1.67× the country average).

Demographically, the Software engineering audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Software engineering fan in United States is balanced, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for Music.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Software engineering profile in United States.

Audience size
13M
in United States
Gender
51.4%♀
48.6% male
Age
33.7
average years
Country rank
#2739
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Software engineering fans

51.4% are female, 48.6% are male, average age 33.7.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Software engineering audience in United States
MetricValue
Female51.4%
Male48.6%
Average age33.7
Estimated audience size13,003,505
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Software engineering audience in United States
Age bracketShare%
16-1934%
20-2923%
30-3917%
40-4914%
50+12%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Software engineering audience comes from United States.

Worldwide audience distribution share by country for Software engineering
CountryShare
United States15.0%
India6.8%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Software engineering audience in United States is strongest.

Fig. 05

Top regions by affinity

Software engineering fans by region: top regions in United States
#RegionReachAffinity×
01Texas~2M1.61×
02California~2.5M1.60×
03Washington~400K1.53×
04Georgia~600K1.48×
05New York~1M1.46×
06New Jersey~500K1.42×
07Maryland~300K1.39×
08Virginia~400K1.33×
09Massachusetts~300K1.29×
10Arizona~300K1.27×
11North Carolina~500K1.22×
12Illinois~500K1.17×
13Florida~1M1.14×
14Washington, District of Columbia~40K1.13×
15Hawaii~60K1.10×
16Mississippi~100K1.08×
17Minnesota~200K1.04×
18Alabama~200K1.03×
19Louisiana~200K1.01×
20Nevada~100K1.01×
21Arkansas~100K1.01×
22Delaware~40K1.01×
23Connecticut~100K1.00×
24Utah~100K1.00×
25South Carolina~200K0.97×
26Pennsylvania~400K0.96×
27Michigan~300K0.94×
28Oregon~100K0.94×
29Oklahoma~100K0.94×
30Kansas~100K0.94×
31Rhode Island~40K0.94×
32Indiana~200K0.93×
33Nebraska~60K0.92×
34Colorado~200K0.91×
35Tennessee~200K0.90×
36Ohio~400K0.89×
37North Dakota~20K0.88×
38Missouri~200K0.87×
39Iowa~90K0.87×
40Kentucky~100K0.85×
41New Mexico~50K0.82×
42Alaska~20K0.81×
43Idaho~50K0.80×
44Wisconsin~200K0.78×
45New Hampshire~40K0.77×
46South Dakota~20K0.75×
47Vermont~20K0.71×
48West Virginia~40K0.70×
49Maine~30K0.66×
50Montana~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Software engineering, United States
0.65×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Software engineering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Software engineering audience
#·InterestCategoryAffinity×
01Solar Energy WorldHome & Garden43.17×
02C (programming language)Technology & Electronics6.10×
03Software developmentBusiness & Career5.08×
04Programming languageTechnology & Electronics3.78×
05PHPTechnology & Electronics3.64×
06College footballSports2.37×
07Ultimate Fighting ChampionshipSports2.32×
08EnergyHome & Garden2.29×
09Rugby leagueSports2.27×
10Walt Disney WorldTravel & Leisure2.21×
11Popular musicMusic & Radio2.09×
12CareerBusiness & Career1.98×
13WildlifeTravel & Leisure1.94×
14SportsSports1.69×
15TechnologyTechnology & Electronics1.68×
16MusicBusiness & Career1.67×
17EntertainmentMovies & TV1.64×
18Arts and musicArts & Culture1.62×
19CelebrityMovies & TV1.53×
20Outdoor recreationSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Software engineering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Software engineering audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.48×
Need for SecurityCONSERVATISM1.43×
Urban LifestyleOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Software engineering audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Social Media UsageJOY0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Software engineering have in United States?

Software engineering has an estimated audience of 13,003,505 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Software engineering fans?

51.4% of Software engineering fans are female, 48.6% are male, with an average age of 33.7 years.

03

Which brands do Software engineering fans like most?

Software engineering fans show strongest brand affinity for Music (1.67×), Sports (1.69×), and Arts and music (1.62×) over the country average.

04

Where do Software engineering fans live in United States?

Software engineering fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Software engineering fans also like?

Beyond Software engineering itself, the audience over-indexes on Sports (1.69×), Arts and music (1.62×), Entertainment (1.64×), and Energy (2.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Software engineering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Software engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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