Software engineering Audience in United States

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Software engineering has an estimated audience of 13,003,505 people in United States. 51.4% are female, 48.6% are male, average age 33.7. Top regions: California, Texas, New York. Top brand affinities: Music, Sports, Arts and music, Entertainment, Energy.

The average Software engineering fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Music, Sports, Arts and music, with strongest over-indexing on Music (1.67× the country average). Demographically, the Software engineering audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Software engineering fans

Demographic split for Software engineering audience in United States
MetricValue
Female51.4%
Male48.6%
Average age33.7
Estimated audience size13,003,505

Audience persona

The typical Software engineering fan in United States is balanced, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for Music.

Top regions in United States

Top regions ranked by reach for Software engineering in United States
RegionReachAffinity
California2,464,0171.72×
Texas1,815,1001.62×
New York1,194,7341.64×
Florida1,101,0221.25×
Georgia600,7331.5×
Illinois520,4581.2×
New Jersey485,8941.47×
North Carolina474,1081.21×
Pennsylvania427,7890.98×
Virginia423,9091.34×
Washington418,3661.6×
Ohio357,0170.89×
Arizona350,0541.32×
Massachusetts344,1241.34×
Michigan339,6431×
Maryland313,3971.4×
Tennessee236,2230.91×
Minnesota206,3221.11×
Indiana203,3290.86×
Colorado195,1020.95×
Missouri182,4650.87×
Alabama176,1000.97×
South Carolina171,6720.88×
Louisiana165,0830.98×
Wisconsin147,1080.75×
Oregon141,3930.95×
Connecticut133,9201.03×
Oklahoma132,9780.92×
Nevada132,4531.05×
Kentucky128,2570.79×
Utah120,8671.04×
Mississippi101,7000.95×
Arkansas95,2370.89×
Kansas91,8460.9×
Iowa86,8990.81×
Hawaii58,4791.05×
Nebraska56,3370.86×
New Mexico50,6410.78×
Idaho50,4960.77×
Washington, District of Columbia48,9061.25×
Rhode Island39,3570.95×
Delaware36,0851.01×
West Virginia35,6700.59×
New Hampshire35,2130.69×
Maine25,0180.54×
North Dakota18,8490.71×
Alaska18,8050.68×
Montana17,7100.49×
South Dakota16,4700.55×
Vermont11,8500.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Software engineering audience
BrandAffinityCategory
Music1.67×Business & Career
Sports1.69×Sports
Arts and music1.62×Arts & Culture
Entertainment1.64×Movies & TV
Energy2.29×Home & Garden
Popular music2.09×Music & Radio
Outdoor recreation1.5×Sports
Programming language3.78×Technology & Electronics
Software development5.08×Business & Career
C (programming language)6.1×Technology & Electronics
College football2.37×Sports
PHP3.64×Technology & Electronics
Technology1.68×Technology & Electronics
Wildlife1.94×Travel & Leisure
Walt Disney World2.21×Travel & Leisure
Celebrity1.53×Movies & TV
Solar Energy World43.17×Home & Garden
Rugby league2.27×Sports
Career1.98×Business & Career
Adventure1.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Software engineering audience
TraitClusterScore
Need for SecurityCONSERVATISM2.75
Early Adopter MentalityPOWER1.99
LGBTQ+ IdentityOPEN1.85
PatriotismCONSERVATISM1.81
Risk AppetiteTHRILL1.79
DIY MentalityTHRILL1.73

Worldwide distribution

Worldwide audience distribution share by country for Software engineering
CountryShare
United States15.0%
India6.8%
Germany4.8%

See Software engineering audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Software engineering have in United States?

Software engineering has an estimated audience of 13,003,505 people in United States, concentrated in California and Texas.

What is the gender split and age of Software engineering fans?

51.4% of Software engineering fans are female, 48.6% are male, with an average age of 33.7 years.

Which brands do Software engineering fans like most?

Software engineering fans show strongest brand affinity for Music (1.67×), Sports (1.69×), and Arts and music (1.62×) over the country average.

Where do Software engineering fans live in United States?

Software engineering fans in United States are most concentrated in California (reach 2,464,017), Texas (reach 1,815,100), and New York (reach 1,194,734). These three regions account for the largest share of the active audience.

What other brands do Software engineering fans also like?

Beyond Software engineering itself, the audience over-indexes on Sports (1.69×), Arts and music (1.62×), Entertainment (1.64×), and Energy (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Software engineering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.