Software development Audience in United States
Software development has an estimated audience of 11,794,819 people in United States. 55.0% are female, 45.0% are male, average age 33.1. Top regions: California, Texas, New York.
The average Software development fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Software development audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Software development fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 33.1 |
| Estimated audience size | 11,794,819 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,649,852 | 1.27× |
| Texas | 1,382,273 | 1.36× |
| New York | 1,077,034 | 1.63× |
| Florida | 919,958 | 1.15× |
| Ohio | 490,952 | 1.35× |
| Virginia | 455,736 | 1.59× |
| Georgia | 455,302 | 1.25× |
| Illinois | 449,571 | 1.14× |
| North Carolina | 432,082 | 1.22× |
| New Jersey | 379,507 | 1.27× |
| Pennsylvania | 342,505 | 0.86× |
| Washington | 287,124 | 1.21× |
| Michigan | 281,964 | 0.91× |
| Maryland | 265,938 | 1.31× |
| Massachusetts | 256,714 | 1.1× |
| Arizona | 253,983 | 1.05× |
| Indiana | 244,682 | 1.14× |
| Colorado | 210,930 | 1.13× |
| Tennessee | 200,798 | 0.85× |
| Missouri | 200,590 | 1.06× |
| Oregon | 194,490 | 1.44× |
| Minnesota | 187,277 | 1.11× |
| Louisiana | 160,128 | 1.05× |
| South Carolina | 158,607 | 0.89× |
| Wisconsin | 146,628 | 0.83× |
| Kansas | 140,547 | 1.51× |
| Alabama | 138,574 | 0.84× |
| Oklahoma | 129,575 | 0.99× |
| Kentucky | 122,710 | 0.83× |
| Utah | 120,375 | 1.14× |
| Mississippi | 118,188 | 1.22× |
| Connecticut | 102,933 | 0.87× |
| Nevada | 93,856 | 0.82× |
| Iowa | 87,594 | 0.9× |
| Arkansas | 76,248 | 0.78× |
| Nebraska | 58,105 | 0.98× |
| Idaho | 47,196 | 0.8× |
| New Mexico | 46,614 | 0.79× |
| Washington, District of Columbia | 43,025 | 1.21× |
| Rhode Island | 36,966 | 0.98× |
| West Virginia | 34,846 | 0.63× |
| New Hampshire | 33,497 | 0.72× |
| Hawaii | 32,789 | 0.65× |
| South Dakota | 24,934 | 0.91× |
| Delaware | 23,173 | 0.71× |
| Maine | 20,319 | 0.48× |
| North Dakota | 16,509 | 0.68× |
| Alaska | 15,069 | 0.6× |
| Montana | 14,146 | 0.43× |
| Vermont | 12,726 | 0.61× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 3.56 |
| LGBTQ+ Identity | OPEN | 2.33 |
| Early Adopter Mentality | POWER | 2.25 |
| Career Orientation | POWER | 2.11 |
| Risk Appetite | THRILL | 2.1 |
| Luxury Orientation | PREMIUM | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 7.2% |
| China | 5.4% |
See Software development audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Software development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.