A data profile of the people who buy, follow and care about Software development in India — modelled from more than twelve digital signal sources. Software development has an estimated audience of 4,710,871 people in India.
The average Software development fan in India is 28.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Tamil Nadu.
The key figures that characterise the Software development profile in India.
30.5% are female, 69.5% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 28.6 |
| Estimated audience size | 4,710,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 26% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 6% |
of the worldwide Software development audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 7.2% |
| China | 5.4% |
Where the Software development audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~200K | 2.16× | |
| 02 | Gujarat | ~300K | 2.04× | |
| 03 | Telangana | ~100K | 1.62× | |
| 04 | Andhra Pradesh | ~90K | 1.60× | |
| 05 | Karnataka | ~200K | 1.59× | |
| 06 | Maharashtra | ~400K | 1.55× | |
| 07 | Madhya Pradesh | ~100K | 1.20× | |
| 08 | Punjab (region) | ~70K | 1.19× | |
| 09 | Chhattisgarh | ~30K | 1.11× | |
| 10 | Haryana | ~70K | 1.08× | |
| 11 | Uttar Pradesh | ~200K | 1.04× | |
| 12 | Kerala | ~70K | 1.02× | |
| 13 | Sikkim | ~2K | 1.01× | |
| 14 | Uttarakhand | ~20K | 0.98× | |
| 15 | Mizoram | ~3K | 0.95× | |
| 16 | Arunachal Pradesh | ~3K | 0.95× | |
| 17 | Jammu and Kashmir | ~20K | 0.94× | |
| 18 | Nagaland | ~3K | 0.94× | |
| 19 | Manipur | ~5K | 0.93× | |
| 20 | Meghalaya | ~5K | 0.92× | |
| 21 | Goa | ~4K | 0.91× | |
| 22 | Rajasthan | ~90K | 0.89× | |
| 23 | Odisha | ~40K | 0.88× | |
| 24 | Jharkhand | ~40K | 0.88× | |
| 25 | Tripura | ~6K | 0.88× | |
| 26 | Himachal Pradesh | ~20K | 0.83× | |
| 27 | West Bengal | ~100K | 0.80× | |
| 28 | Bihar | ~60K | 0.70× | |
| 29 | Assam | ~30K | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Software development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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