A data profile of the people who buy, follow and care about PHP in United States — modelled from more than twelve digital signal sources. PHP has an estimated audience of 20,262,911 people in United States.
The average PHP fan in United States is 35.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Indeed.com, NASDAQ, Eurostar, with strongest over-indexing on Indeed.com (4.49× the country average).
Demographically, the PHP audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical PHP fan in United States is more female, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Indeed.com.
The key figures that characterise the PHP profile in United States.
55.6% are female, 44.4% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 35.8 |
| Estimated audience size | 20,262,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide PHP audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.7% |
| China | 5.2% |
| United Kingdom | 4.5% |
Where the PHP audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~600K | 1.45× | |
| 02 | Washington, District of Columbia | ~90K | 1.45× | |
| 03 | California | ~3M | 1.40× | |
| 04 | Louisiana | ~300K | 1.33× | |
| 05 | Washington | ~500K | 1.29× | |
| 06 | New Jersey | ~700K | 1.27× | |
| 07 | Virginia | ~600K | 1.23× | |
| 08 | Maryland | ~400K | 1.21× | |
| 09 | Colorado | ~400K | 1.21× | |
| 10 | Indiana | ~400K | 1.20× | |
| 11 | New York | ~1.5M | 1.17× | |
| 12 | Illinois | ~800K | 1.17× | |
| 13 | Hawaii | ~100K | 1.13× | |
| 14 | New Hampshire | ~90K | 1.11× | |
| 15 | Utah | ~200K | 1.09× | |
| 16 | Michigan | ~600K | 1.07× | |
| 17 | Texas | ~2M | 1.06× | |
| 18 | Pennsylvania | ~700K | 1.06× | |
| 19 | Oregon | ~200K | 1.04× | |
| 20 | Minnesota | ~300K | 1.02× | |
| 21 | Nevada | ~200K | 1.01× | |
| 22 | Rhode Island | ~60K | 1.01× | |
| 23 | Oklahoma | ~200K | 1.00× | |
| 24 | Florida | ~1.5M | 0.99× | |
| 25 | Georgia | ~600K | 0.99× | |
| 26 | Connecticut | ~200K | 0.99× | |
| 27 | Ohio | ~600K | 0.98× | |
| 28 | Arizona | ~400K | 0.96× | |
| 29 | Idaho | ~100K | 0.95× | |
| 30 | North Carolina | ~600K | 0.94× | |
| 31 | Tennessee | ~400K | 0.94× | |
| 32 | North Dakota | ~40K | 0.93× | |
| 33 | Wisconsin | ~300K | 0.92× | |
| 34 | Kansas | ~100K | 0.91× | |
| 35 | Kentucky | ~200K | 0.90× | |
| 36 | South Dakota | ~40K | 0.90× | |
| 37 | Alaska | ~40K | 0.90× | |
| 38 | Vermont | ~30K | 0.89× | |
| 39 | Maine | ~60K | 0.88× | |
| 40 | Delaware | ~50K | 0.87× | |
| 41 | Alabama | ~200K | 0.86× | |
| 42 | Missouri | ~300K | 0.85× | |
| 43 | Mississippi | ~100K | 0.85× | |
| 44 | Nebraska | ~90K | 0.84× | |
| 45 | Iowa | ~100K | 0.82× | |
| 46 | Arkansas | ~100K | 0.81× | |
| 47 | New Mexico | ~80K | 0.80× | |
| 48 | West Virginia | ~80K | 0.80× | |
| 49 | Montana | ~40K | 0.79× | |
| 50 | South Carolina | ~200K | 0.76× |
The strongest cross-interests of the PHP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurostar | Cars & Mobility | 35.13× | ||
| 02 | Minecraft: Story Mode | Games | 26.38× | ||
| 03 | Lego Minecraft | Kids & Family | 22.22× | ||
| 04 | Bordeaux wine | Food & Beverages | 12.82× | ||
| 05 | WordPress | Technology & Electronics | 12.39× | ||
| 06 | Wix.com | Technology & Electronics | 10.89× | ||
| 07 | Business intelligence | Business & Career | 10.13× | ||
| 08 | Software as a service | Technology & Electronics | 6.95× | ||
| 09 | NASDAQ | Business & Career | 5.20× | ||
| 10 | MySQL | Technology & Electronics | 4.89× | ||
| 11 | Indeed.com | Business & Career | 4.49× | ||
| 12 | GitHub | Internet & Social Media | 4.48× | ||
| 13 | JavaScript | Technology & Electronics | 3.89× | ||
| 14 | BP | Cars & Mobility | 3.72× | ||
| 15 | Web server | Technology & Electronics | 3.70× | ||
| 16 | Software engineering | Business & Career | 3.64× | ||
| 17 | Bath and Bodyworks | Shopping | 2.75× | ||
| 18 | Linux | Technology & Electronics | 2.59× | ||
| 19 | Google News | News | 2.44× | ||
| 20 | Google Drive | Technology & Electronics | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.98× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.80× | |
| Sports Activity | POWER | 0.92× | |
| Creativity | OPEN | 0.93× |
PHP has an estimated audience of 20,262,911 people in United States, concentrated in California and Texas.
55.6% of PHP fans are female, 44.4% are male, with an average age of 35.8 years.
PHP fans show strongest brand affinity for Indeed.com (4.49×), NASDAQ (5.2×), and Eurostar (35.13×) over the country average.
PHP fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond PHP itself, the audience over-indexes on NASDAQ (5.2×), Eurostar (35.13×), WordPress (12.39×), and Minecraft: Story Mode (26.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for PHP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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