PHP Audience in United States

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PHP has an estimated audience of 20,262,911 people in United States. 55.6% are female, 44.4% are male, average age 35.8. Top regions: California, Texas, New York. Top brand affinities: Mangaka, Mount Kilimanjaro, Elsword, Grinch, Governor of Michigan.

The average PHP fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mangaka, Mount Kilimanjaro, Elsword, with strongest over-indexing on Mangaka (13.59× the country average). Demographically, the PHP audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of PHP fans

Demographic split for PHP audience in United States
MetricValue
Female55.6%
Male44.4%
Average age35.8
Estimated audience size20,262,911

Audience persona

The typical PHP fan in United States is more female, around 35.8 years old, with strong Need for Security tendencies and a notable affinity for Mangaka.

Top regions in United States

Top regions ranked by reach for PHP in United States
RegionReachAffinity
California3,279,5111.47×
Texas2,005,8861.15×
New York1,417,1491.25×
Florida1,408,7691.03×
Illinois830,2271.23×
Pennsylvania736,8231.08×
New Jersey690,6911.34×
Virginia684,1851.39×
Massachusetts645,9221.62×
Georgia645,3911.03×
Michigan645,1051.22×
Washington597,6901.47×
North Carolina578,6570.95×
Ohio568,6250.91×
Indiana456,3641.23×
Maryland453,0571.3×
Arizona439,6461.06×
Colorado406,0811.27×
Tennessee344,8160.85×
Minnesota305,9141.05×
Wisconsin275,9430.91×
Oregon262,9221.13×
Missouri261,4340.8×
Alabama229,2920.81×
Oklahoma220,2190.98×
South Carolina216,3100.71×
Utah211,2911.16×
Connecticut209,0941.03×
Nevada208,1241.06×
Kentucky203,0860.8×
Louisiana181,8430.7×
Kansas133,5540.84×
Iowa128,1020.77×
Mississippi126,9180.76×
Arkansas122,0940.73×
Hawaii109,8581.26×
Washington, District of Columbia99,1821.63×
New Hampshire91,7591.15×
Idaho90,1210.89×
Nebraska85,5040.84×
New Mexico78,5700.77×
Rhode Island65,9761.02×
Maine62,8420.87×
West Virginia58,3760.62×
Delaware42,8730.77×
Alaska34,9530.81×
Montana34,3760.61×
North Dakota32,5360.78×
Vermont29,2830.82×
South Dakota27,2470.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PHP audience
BrandAffinityCategory
Mangaka13.59×Literature
Mount Kilimanjaro37.44×Travel & Leisure
Elsword25.23×Games
Grinch4.88×Movies & TV
Governor of Michigan8.63×Politics & Society
Jesse Plemons3.73×Movies & TV
Vocal harmony4.76×Music & Radio
Goop5.2×Internet & Social Media
JDSU2.9×Business & Career
El Paso County, Colorado12×Travel & Leisure
Home equity1.83×Home & Garden
Home staging4.01×Home & Garden
Fairy godmother5.62×Literature
Staycation2.28×Home & Garden
Wok4.51×Food & Beverages
UK garage3.72×Music & Radio
Historic site2.87×Arts & Culture
Pro-Ject2.72×Music & Radio
Google Home4.29×Technology & Electronics
Hipster6.33×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PHP audience
TraitClusterScore
Need for SecurityCONSERVATISM2.94
LGBTQ+ IdentityOPEN1.3
Design AffinityPREMIUM1.19
Convenience OrientationPREMIUM1.18
TravellingTHRILL1.11
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for PHP
CountryShare
United States22.7%
China5.2%
United Kingdom4.5%

See PHP audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does PHP have in United States?

PHP has an estimated audience of 20,262,911 people in United States, concentrated in California and Texas.

What is the gender split and age of PHP fans?

55.6% of PHP fans are female, 44.4% are male, with an average age of 35.8 years.

Which brands do PHP fans like most?

PHP fans show strongest brand affinity for Mangaka (13.59×), Mount Kilimanjaro (37.44×), and Elsword (25.23×) over the country average.

Where do PHP fans live in United States?

PHP fans in United States are most concentrated in California (reach 3,279,511), Texas (reach 2,005,886), and New York (reach 1,417,149). These three regions account for the largest share of the active audience.

What other brands do PHP fans also like?

Beyond PHP itself, the audience over-indexes on Mount Kilimanjaro (37.44×), Elsword (25.23×), Grinch (4.88×), and Governor of Michigan (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PHP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.