PHP Audience in Germany
PHP has an estimated audience of 2,344,684 people in Germany. 49.8% are female, 50.2% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Christmas Gift, Eden Lake, Irish Ferries, Jesse Plemons.
The average PHP fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Christmas Gift, Eden Lake, with strongest over-indexing on Gil Ofarim (2.41× the country average). Demographically, the PHP audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of PHP fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 36.4 |
| Estimated audience size | 2,344,684 |
Audience persona
The typical PHP fan in Germany is balanced, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 568,482 | 1.11× |
| Bayern | 388,522 | 1.03× |
| Baden-Württemberg | 365,579 | 1.14× |
| Hessen | 275,725 | 1.54× |
| Niedersachsen | 228,195 | 1× |
| Berlin | 143,333 | 1.37× |
| Sachsen | 119,564 | 1.04× |
| Rheinland-Pfalz | 108,083 | 0.92× |
| Schleswig-Holstein | 81,919 | 0.97× |
| Hamburg | 58,031 | 1.1× |
| Brandenburg | 53,468 | 0.74× |
| Thüringen | 45,497 | 0.76× |
| Sachsen-Anhalt | 39,058 | 0.64× |
| Mecklenburg-Vorpommern | 26,948 | 0.6× |
| Saarland | 25,427 | 0.88× |
| Bremen | 24,183 | 1.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.41× | Music & Radio |
| Christmas Gift | 2.71× | Kids & Family |
| Eden Lake | 7.01× | Movies & TV |
| Irish Ferries | 11.74× | Cars & Mobility |
| Jesse Plemons | 3.78× | Movies & TV |
| Hamburg-Mitte | 8.07× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.96× | Music & Radio |
| Building insulation | 3.47× | Home & Garden |
| Staycation | 2.81× | Home & Garden |
| Icon (magazine) | 1.86× | Arts & Culture |
| myDealZ | 1.78× | Shopping |
| Hostelworld | 3.78× | Travel & Leisure |
| Golem | 1.9× | Technology & Electronics |
| Liberace | 3.61× | Music & Radio |
| Fantasy Earth: Zero | 3.65× | Games |
| Alaska | 1.97× | Travel & Leisure |
| Kieser Training | 2.2× | Sports |
| Picnic | 1.98× | Kids & Family |
| Elīna Garanča | 3.85× | Music & Radio |
| Jaguar F-Pace | 3.15× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.88 |
| Career Orientation | POWER | 1.47 |
| Early Adopter Mentality | POWER | 1.33 |
| Urban Lifestyle | OPEN | 1.28 |
| Travelling | THRILL | 1.26 |
| Social Media Usage | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| China | 5.2% |
| United Kingdom | 4.5% |
See PHP audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does PHP have in Germany?
PHP has an estimated audience of 2,344,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PHP fans?
49.8% of PHP fans are female, 50.2% are male, with an average age of 36.4 years.
Which brands do PHP fans like most?
PHP fans show strongest brand affinity for Gil Ofarim (2.41×), Christmas Gift (2.71×), and Eden Lake (7.01×) over the country average.
Where do PHP fans live in Germany?
PHP fans in Germany are most concentrated in Nordrhein-Westfalen (reach 568,482), Bayern (reach 388,522), and Baden-Württemberg (reach 365,579). These three regions account for the largest share of the active audience.
What other brands do PHP fans also like?
Beyond PHP itself, the audience over-indexes on Christmas Gift (2.71×), Eden Lake (7.01×), Irish Ferries (11.74×), and Jesse Plemons (3.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PHP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.