Software as a service Audience in United States

Software as a service logo

Software as a service has an estimated audience of 3,599,399 people in United States. 44.8% are female, 55.2% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Office 365, Microsoft Teams, Zoom!, Small business software, Google Calendar.

The average Software as a service fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Office 365, Microsoft Teams, Zoom!, with strongest over-indexing on Office 365 (31.91× the country average). Demographically, the Software as a service audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Tech trend

Demographics of Software as a service fans

Demographic split for Software as a service audience in United States
MetricValue
Female44.8%
Male55.2%
Average age41.4
Estimated audience size3,599,399

Audience persona

The typical Software as a service fan in United States is more male, around 41.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Office 365.

Top regions in United States

Top regions ranked by reach for Software as a service in United States
RegionReachAffinity
California589,8951.49×
Texas376,8161.22×
New York368,5591.83×
Florida240,3600.99×
Virginia159,4631.82×
Illinois150,6221.26×
Georgia134,6401.21×
Pennsylvania130,7821.08×
North Carolina123,5181.14×
New Jersey110,1571.2×
Massachusetts108,8381.53×
Ohio101,8730.92×
Maryland93,2791.51×
Washington89,8151.24×
Michigan79,7280.85×
Colorado77,5491.37×
Arizona71,7890.98×
Tennessee66,8720.93×
Missouri62,9841.09×
Indiana55,3490.84×
Minnesota51,8651.01×
Oregon44,0631.07×
Connecticut43,4361.2×
Wisconsin42,8240.79×
Alabama40,5400.81×
South Carolina40,4750.75×
Washington, District of Columbia35,8283.31×
Louisiana34,2770.74×
Kentucky31,4110.7×
Utah30,5710.95×
Kansas30,4341.07×
Oklahoma29,1590.73×
Nevada26,3600.76×
Iowa21,6690.73×
Arkansas21,3550.72×
Mississippi16,3270.55×
Nebraska16,3130.9×
Hawaii13,5420.88×
New Hampshire13,2660.94×
Maine12,8020.99×
Idaho12,7930.71×
New Mexico11,4200.63×
Rhode Island10,4260.91×
West Virginia7,4880.45×
Delaware6,1360.62×
Vermont4,9810.79×
Alaska4,8570.63×
South Dakota4,8220.58×
Montana4,2340.42×
North Dakota3,7560.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Software as a service audience
BrandAffinityCategory
Office 36531.91×Technology & Electronics
Microsoft Teams31.91×Technology & Electronics
Zoom!20×Business & Career
Small business software60.61×Business & Career
Google Calendar20×Internet & Social Media
DocuSign28.11×Technology & Electronics
CheapOair30.85×Travel & Leisure
Dropbox (service)24.55×Technology & Electronics
Trello48.1×Internet & Social Media
Hotmart53.13×Shopping
Workday21.15×Business & Career
SEMrush79.17×Internet & Social Media
True Detective13.07×Movies & TV
Evernote66.88×Internet & Social Media
LastPass40.63×Technology & Electronics
MySQL21.78×Technology & Electronics
Envato46.44×Internet & Social Media
Google Drive6.55×Technology & Electronics
12 Monkeys63.02×Movies & TV
Buffer (application)66.29×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Software as a service audience
TraitClusterScore
Early Adopter MentalityPOWER2.32
Quality AwarenessPREMIUM1.81
Luxury OrientationPREMIUM1.68
LGBTQ+ IdentityOPEN1.67
Need for SecurityCONSERVATISM1.65
Convenience OrientationPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Software as a service
CountryShare
United States27.6%
United Kingdom6.9%
Japan6.8%

See Software as a service audiences in other countries

More Tech trend audiences in United States

Frequently asked questions

How many fans does Software as a service have in United States?

Software as a service has an estimated audience of 3,599,399 people in United States, concentrated in California and Texas.

What is the gender split and age of Software as a service fans?

44.8% of Software as a service fans are female, 55.2% are male, with an average age of 41.4 years.

Which brands do Software as a service fans like most?

Software as a service fans show strongest brand affinity for Office 365 (31.91×), Microsoft Teams (31.91×), and Zoom! (20×) over the country average.

Where do Software as a service fans live in United States?

Software as a service fans in United States are most concentrated in California (reach 589,895), Texas (reach 376,816), and New York (reach 368,559). These three regions account for the largest share of the active audience.

What other brands do Software as a service fans also like?

Beyond Software as a service itself, the audience over-indexes on Microsoft Teams (31.91×), Zoom! (20×), Small business software (60.61×), and Google Calendar (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Software as a service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.