GitHub Audience in United States

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GitHub has an estimated audience of 12,897,688 people in United States. 58.4% are female, 41.6% are male, average age 29.3. Top regions: California, Texas, New York. Top brand affinities: PHP, Movies, Outdoor recreation, Harry Potter, MySQL.

The average GitHub fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include PHP, Movies, Outdoor recreation, with strongest over-indexing on PHP (4.48× the country average). Demographically, the GitHub audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Productivity

Demographics of GitHub fans

Demographic split for GitHub audience in United States
MetricValue
Female58.4%
Male41.6%
Average age29.3
Estimated audience size12,897,688

Audience persona

The typical GitHub fan in United States is more female, around 29.3 years old, with strong Need for Security tendencies and a notable affinity for PHP.

Top regions in United States

Top regions ranked by reach for GitHub in United States
RegionReachAffinity
California3,143,3942.22×
Texas1,265,8761.14×
New York985,7901.37×
Florida831,8020.95×
Washington541,8662.09×
Illinois516,5981.2×
Virginia510,1231.62×
Georgia463,8611.17×
Pennsylvania442,1871.02×
New Jersey421,4571.28×
Massachusetts408,8541.61×
North Carolina389,8591×
Ohio367,8410.93×
Michigan337,7901×
Arizona322,8681.23×
Maryland272,4501.23×
Indiana253,8501.08×
Colorado241,6051.19×
Oregon227,1841.54×
Missouri217,5551.05×
Tennessee207,9300.8×
Utah174,4301.51×
Wisconsin166,2480.86×
Minnesota165,3150.89×
South Carolina132,6310.68×
Nevada128,8081.03×
Alabama122,6520.68×
Connecticut121,6780.94×
Louisiana118,2550.71×
Oklahoma116,2750.81×
Kentucky104,8230.65×
Kansas96,6560.95×
Iowa95,0750.89×
Arkansas80,0650.75×
Mississippi68,0620.64×
Idaho63,1530.98×
Washington, District of Columbia56,7521.46×
Nebraska46,1670.71×
New Hampshire46,0140.91×
New Mexico42,0640.65×
Hawaii41,5330.75×
Rhode Island40,4670.99×
West Virginia35,2250.59×
Maine30,7420.67×
Delaware25,8330.73×
Montana22,5120.63×
Vermont20,0890.89×
North Dakota16,8800.64×
South Dakota16,4800.55×
Alaska14,4210.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GitHub audience
BrandAffinityCategory
PHP4.48×Technology & Electronics
Movies1.51×Movies & TV
Outdoor recreation1.52×Sports
Harry Potter1.66×Movies & TV
MySQL5.36×Technology & Electronics
Node.js3.81×Technology & Electronics
KPop Demon Hunters1.72×Movies & TV
Yahoo!ショッピング1.71×
Real Madrid C.F.1.84×Sports
Programming language2.44×Technology & Electronics
1080i1.77×Technology & Electronics
Cars (film)2.06×Movies & TV
Bath and Bodyworks2.44×Shopping
HTML4.83×Technology & Electronics
Healthy habits1.94×Health
Dog lovers2.03×Pets & Animals
Taylor Swift1.58×Music & Radio
MyFitnessPal3.34×Sports
Yahoo!奇摩名人娛樂1.51×Internet & Social Media
NBA playoffs1.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GitHub audience
TraitClusterScore
Need for SecurityCONSERVATISM4.36
Quality AwarenessPREMIUM2.54
Early Adopter MentalityPOWER2.35
PatriotismCONSERVATISM2.08
Convenience OrientationPREMIUM1.89
IndividualismJOY1.88

Worldwide distribution

Worldwide audience distribution share by country for GitHub
CountryShare
China44.5%
United States9.4%
Japan6.0%

See GitHub audiences in other countries

More Productivity audiences in United States

Frequently asked questions

How many fans does GitHub have in United States?

GitHub has an estimated audience of 12,897,688 people in United States, concentrated in California and Texas.

What is the gender split and age of GitHub fans?

58.4% of GitHub fans are female, 41.6% are male, with an average age of 29.3 years.

Which brands do GitHub fans like most?

GitHub fans show strongest brand affinity for PHP (4.48×), Movies (1.51×), and Outdoor recreation (1.52×) over the country average.

Where do GitHub fans live in United States?

GitHub fans in United States are most concentrated in California (reach 3,143,394), Texas (reach 1,265,876), and New York (reach 985,790). These three regions account for the largest share of the active audience.

What other brands do GitHub fans also like?

Beyond GitHub itself, the audience over-indexes on Movies (1.51×), Outdoor recreation (1.52×), Harry Potter (1.66×), and MySQL (5.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GitHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.