Rascasse Audience Intelligence

GitHub Audience in United States

A data profile of the people who buy, follow and care about GitHub in United States — modelled from more than twelve digital signal sources. GitHub has an estimated audience of 13,663,958 people in United States.

#1among Productivity in United States#65among Website / Newspaper / Magazine in United States#43in Internet & Social Media

The average GitHub fan in United States is 29.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include PHP, Movies, Outdoor recreation, with strongest over-indexing on PHP (4.48× the country average).

Demographically, the GitHub audience skews more female with an average age of 29.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GitHub fan in United States is more female, around 29.3 years old, with strong Mindfulness tendencies and a notable affinity for PHP.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Productivity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GitHub profile in United States.

Audience size
13.7M
in United States
Gender
58.4%♀
41.6% male
Age
29.3
average years
Country rank
#2593
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of GitHub

58.4% are female, 41.6% are male, average age 29.3.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for GitHub audience in United States
MetricValue
Female58.4%
Male41.6%
Average age29.3
Estimated audience size13,663,958
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the GitHub audience in United States
Age bracketShare%
16-1949%
20-2922%
30-3913%
40-499%
50+7%
Fig. 04

Worldwide distribution

9.7%

of the worldwide GitHub audience comes from United States.

Worldwide audience distribution share by country for GitHub
CountryShare
China43.5%
United States9.7%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GitHub audience in United States is strongest.

Fig. 05

Top regions by affinity

GitHub fans by region: top regions in United States
#RegionReachAffinity×
01California~3M2.18×
02Washington~500K1.92×
03Utah~200K1.72×
04Virginia~500K1.47×
05Massachusetts~400K1.47×
06Oregon~200K1.45×
07Washington, District of Columbia~50K1.29×
08New York~900K1.28×
09Maryland~300K1.21×
10New Jersey~400K1.19×
11Texas~1.5M1.14×
12Georgia~400K1.13×
13Colorado~200K1.11×
14Illinois~500K1.10×
15Arizona~300K1.08×
16Indiana~200K1.04×
17Idaho~70K1.03×
18Missouri~200K1.00×
19Pennsylvania~400K0.99×
20Kansas~100K0.99×
21North Carolina~400K0.98×
22Rhode Island~40K0.98×
23Louisiana~200K0.97×
24Nevada~100K0.97×
25Connecticut~100K0.95×
26Michigan~300K0.94×
27Florida~800K0.91×
28Ohio~400K0.90×
29New Hampshire~50K0.90×
30Iowa~90K0.89×
31Arkansas~90K0.89×
32Vermont~20K0.86×
33Minnesota~200K0.85×
34Oklahoma~100K0.84×
35Wisconsin~200K0.83×
36Tennessee~200K0.81×
37Alabama~100K0.81×
38Kentucky~100K0.77×
39Nebraska~50K0.77×
40Delaware~30K0.76×
41South Dakota~20K0.76×
42Hawaii~40K0.75×
43North Dakota~20K0.73×
44South Carolina~100K0.72×
45Maine~30K0.72×
46Montana~30K0.71×
47Mississippi~70K0.70×
48New Mexico~40K0.69×
49West Virginia~40K0.66×
50Alaska~20K0.66×
Fig. 06

Affinity by region

Affinity by region — GitHub, United States
0.66×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GitHub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GitHub audience
#·InterestCategoryAffinity×
01MySQLTechnology & Electronics5.36×
02HTMLTechnology & Electronics4.83×
03PHPTechnology & Electronics4.48×
04Node.jsTechnology & Electronics3.81×
05MyFitnessPalSports3.34×
06Programming languageTechnology & Electronics2.44×
07Bath and BodyworksShopping2.44×
08Cars (film)Movies & TV2.06×
09Dog loversPets & Animals2.03×
10Healthy habitsHealth1.94×
11Madea's Class ReunionMovies & TV1.92×
12Real Madrid C.F.Sports1.84×
13NBA playoffsSports1.81×
141080iTechnology & Electronics1.77×
15KPop Demon HuntersMovies & TV1.72×
16Harry PotterMovies & TV1.66×
17Taylor SwiftMusic & Radio1.58×
18Outdoor recreationSports1.52×
19MoviesMovies & TV1.51×
20Strength trainingSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GitHub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GitHub audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.43×
Luxury OrientationPREMIUM1.43×
Pet OwnershipJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GitHub audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
CreativityOPEN0.66×
Convenience OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GitHub have in United States?

GitHub has an estimated audience of 13,663,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of GitHub fans?

58.4% of GitHub fans are female, 41.6% are male, with an average age of 29.3 years.

03

Which brands do GitHub fans like most?

GitHub fans show strongest brand affinity for PHP (4.48×), Movies (1.51×), and Outdoor recreation (1.52×) over the country average.

04

Where do GitHub fans live in United States?

GitHub fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do GitHub fans also like?

Beyond GitHub itself, the audience over-indexes on Movies (1.51×), Outdoor recreation (1.52×), Harry Potter (1.66×), and MySQL (5.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Productivity audiences in United States

See GitHub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GitHub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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