HTML Audience in United States

HTML has an estimated audience of 5,302,522 people in United States. 55.0% are female, 45.0% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, DeviantArt, Google News, Khan Academy, Capital One.

The average HTML fan in United States is 31.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, DeviantArt, Google News, with strongest over-indexing on Indeed.com (24.64× the country average). Demographically, the HTML audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of HTML fans

Demographic split for HTML audience in United States
MetricValue
Female55.0%
Male45.0%
Average age31.6
Estimated audience size5,302,522

Audience persona

The typical HTML fan in United States is balanced, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for HTML in United States
RegionReachAffinity
California853,6611.46×
Texas533,4011.17×
New York408,0121.38×
Florida392,5461.09×
Virginia211,7741.64×
Illinois193,8981.1×
Georgia183,5351.12×
Pennsylvania172,1970.96×
New Jersey168,5121.25×
North Carolina159,2281×
Washington150,4711.41×
Ohio146,9430.9×
Maryland139,8871.53×
Massachusetts133,7611.28×
Arizona132,0751.22×
Michigan126,0040.91×
Tennessee92,0280.87×
Indiana87,5580.9×
Colorado84,8221.01×
Missouri83,7830.98×
Oregon74,8501.23×
Minnesota73,9670.97×
South Carolina73,4180.92×
Wisconsin71,9340.9×
Alabama70,6880.95×
Utah55,8471.18×
Oklahoma55,1160.94×
Connecticut54,8861.03×
Louisiana53,7810.79×
Kentucky53,1280.8×
Nevada47,0690.92×
Iowa44,0351.01×
Kansas39,6840.95×
Mississippi39,0660.89×
Arkansas36,4750.83×
Washington, District of Columbia25,5731.6×
West Virginia23,0120.93×
Nebraska22,5000.85×
Hawaii22,1000.97×
Idaho21,5120.81×
New Mexico19,4710.73×
New Hampshire18,4470.88×
Rhode Island15,4680.92×
Maine15,0080.79×
Delaware12,8430.88×
Montana10,4040.71×
South Dakota8,6140.7×
Alaska7,9190.7×
Vermont7,4960.81×
North Dakota7,3450.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HTML audience
BrandAffinityCategory
Indeed.com24.64×Business & Career
DeviantArt18.56×Internet & Social Media
Google News11.73×News
Khan Academy14.9×Business & Career
Capital One6.93×Business & Career
Google Maps6.48×Internet & Social Media
Firefox28.19×Internet & Social Media
Morgan Stanley21.82×Business & Career
Kia Sportage26×Cars & Mobility
MetaTrader 432.59×Business & Career
Day trading13.2×Business & Career
Term life insurance18.81×Business & Career
Horoscope9.79×Health
Enterprise Rent-A-Car6.06×Cars & Mobility
JBL15.18×Technology & Electronics
Beetlejuice4.42×Movies & TV
CarGurus5.03×Cars & Mobility
Apple Store6.74×Shopping
HubSpot12.46×Internet & Social Media
MailChimp13.28×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HTML audience
TraitClusterScore
Risk AppetiteTHRILL2.47
Luxury OrientationPREMIUM2.46
Need for SecurityCONSERVATISM2.33
Quality AwarenessPREMIUM1.48
Career OrientationPOWER1.47
PatriotismCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for HTML
CountryShare
United States15.6%
Germany5.5%
Japan4.9%

See HTML audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does HTML have in United States?

HTML has an estimated audience of 5,302,522 people in United States, concentrated in California and Texas.

What is the gender split and age of HTML fans?

55.0% of HTML fans are female, 45.0% are male, with an average age of 31.6 years.

Which brands do HTML fans like most?

HTML fans show strongest brand affinity for Indeed.com (24.64×), DeviantArt (18.56×), and Google News (11.73×) over the country average.

Where do HTML fans live in United States?

HTML fans in United States are most concentrated in California (reach 853,661), Texas (reach 533,401), and New York (reach 408,012). These three regions account for the largest share of the active audience.

What other brands do HTML fans also like?

Beyond HTML itself, the audience over-indexes on DeviantArt (18.56×), Google News (11.73×), Khan Academy (14.9×), and Capital One (6.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HTML. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.