Rascasse Audience Intelligence

HTML Audience in United States

A data profile of the people who buy, follow and care about HTML in United States — modelled from more than twelve digital signal sources. HTML has an estimated audience of 5,302,522 people in United States.

#3635among Topic in United States#277in Technology & Electronics

The average HTML fan in United States is 31.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indeed.com, Minecraft: Story Mode, Linux, with strongest over-indexing on Indeed.com (4.05× the country average).

Demographically, the HTML audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HTML fan in United States is balanced, around 31.6 years old, with strong Need for Security tendencies and a notable affinity for Indeed.com.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HTML profile in United States.

Audience size
5.3M
in United States
Gender
55.0%♀
45.0% male
Age
31.6
average years
Country rank
#6332
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HTML fans

55.0% are female, 45.0% are male, average age 31.6.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for HTML audience in United States
MetricValue
Female55.0%
Male45.0%
Average age31.6
Estimated audience size5,302,522
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the HTML audience in United States
Age bracketShare%
16-1939%
20-2925%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

15.5%

of the worldwide HTML audience comes from United States.

Worldwide audience distribution share by country for HTML
CountryShare
United States15.5%
Germany5.5%
Japan4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HTML audience in United States is strongest.

Fig. 05

Top regions by affinity

HTML fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K2.55×
02California~900K1.52×
03Virginia~200K1.33×
04New York~400K1.31×
05Maryland~100K1.26×
06Washington, District of Columbia~20K1.25×
07South Dakota~20K1.22×
08Washington~100K1.17×
09Florida~400K1.11×
10Georgia~200K1.10×
11New Jersey~100K1.09×
12Utah~50K1.09×
13Wyoming~9K1.09×
14South Carolina~90K1.08×
15Arizona~100K1.07×
16Texas~500K1.06×
17Kentucky~70K1.06×
18Illinois~200K1.05×
19Tennessee~100K1.05×
20Oregon~60K1.05×
21Massachusetts~100K1.04×
22Indiana~100K1.02×
23Oklahoma~60K1.02×
24Kansas~40K1.01×
25North Carolina~200K0.99×
26Missouri~80K0.98×
27Connecticut~50K0.98×
28Mississippi~40K0.97×
29Idaho~30K0.96×
30Pennsylvania~200K0.95×
31Ohio~200K0.94×
32Alabama~70K0.94×
33West Virginia~20K0.94×
34Wisconsin~70K0.91×
35Delaware~10K0.91×
36Iowa~40K0.90×
37Rhode Island~20K0.90×
38Nevada~50K0.89×
39Colorado~70K0.88×
40Arkansas~40K0.88×
41Minnesota~70K0.87×
42New Hampshire~20K0.87×
43Michigan~100K0.85×
44Montana~10K0.85×
45North Dakota~9K0.84×
46Nebraska~20K0.82×
47Hawaii~20K0.82×
48Alaska~9K0.80×
49New Mexico~20K0.75×
50Maine~10K0.75×
Fig. 06

Affinity by region

Affinity by region — HTML, United States
0.75×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HTML audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HTML audience
#·InterestCategoryAffinity×
01R (programming language)Technology & Electronics31.15×
02Minecraft: Story ModeGames31.01×
03Lego MinecraftKids & Family25.92×
04FirefoxInternet & Social Media6.38×
05GitHubInternet & Social Media4.83×
06UdemyBusiness & Career4.54×
07LinuxTechnology & Electronics4.15×
08Indeed.comBusiness & Career4.05×
09Web serverTechnology & Electronics4.05×
10DeviantArtInternet & Social Media3.77×
11JavaScriptTechnology & Electronics3.66×
12Master classBusiness & Career3.56×
13Information securityBusiness & Career3.50×
14Software engineeringBusiness & Career3.48×
15BPCars & Mobility3.47×
16Micro CenterShopping3.34×
17Bath and BodyworksShopping2.54×
18InnovationBusiness & Career2.05×
19Artificial intelligenceTechnology & Electronics1.99×
20Google DriveTechnology & Electronics1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HTML audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HTML audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.60×
Career OrientationPOWER1.70×
PatriotismCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HTML audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
TraditionCONSERVATISM0.86×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HTML have in United States?

HTML has an estimated audience of 5,302,522 people in United States, concentrated in California and Texas.

02

What is the gender split and age of HTML fans?

55.0% of HTML fans are female, 45.0% are male, with an average age of 31.6 years.

03

Which brands do HTML fans like most?

HTML fans show strongest brand affinity for Indeed.com (4.05×), Minecraft: Story Mode (31.01×), and Linux (4.15×) over the country average.

04

Where do HTML fans live in United States?

HTML fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do HTML fans also like?

Beyond HTML itself, the audience over-indexes on Minecraft: Story Mode (31.01×), Linux (4.15×), R (programming language) (31.15×), and GitHub (4.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See HTML audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HTML. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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