A data profile of the people who buy, follow and care about Master class in United States — modelled from more than twelve digital signal sources. Master class has an estimated audience of 10,279,609 people in United States.
The average Master class fan in United States is 41.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include University of Cambridge, RV (film), Scott Eastwood, with strongest over-indexing on University of Cambridge (60.55× the country average).
Demographically, the Master class audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Master class fan in United States is more female, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for University of Cambridge.
The key figures that characterise the Master class profile in United States.
61.1% are female, 38.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.3 |
| Estimated audience size | 10,279,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Master class audience comes from United States.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 4.2% |
| France | 3.6% |
Where the Master class audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~100K | 1.43× | |
| 02 | Vermont | ~20K | 1.31× | |
| 03 | Colorado | ~200K | 1.30× | |
| 04 | Maine | ~50K | 1.27× | |
| 05 | Washington | ~300K | 1.26× | |
| 06 | Washington, District of Columbia | ~40K | 1.26× | |
| 07 | Alaska | ~30K | 1.23× | |
| 08 | Massachusetts | ~200K | 1.21× | |
| 09 | California | ~1.5M | 1.19× | |
| 10 | Idaho | ~60K | 1.18× | |
| 11 | Hawaii | ~50K | 1.17× | |
| 12 | Montana | ~30K | 1.16× | |
| 13 | Oregon | ~100K | 1.14× | |
| 14 | New Hampshire | ~50K | 1.14× | |
| 15 | Virginia | ~300K | 1.11× | |
| 16 | New York | ~600K | 1.10× | |
| 17 | Connecticut | ~100K | 1.10× | |
| 18 | New Mexico | ~50K | 1.06× | |
| 19 | Minnesota | ~200K | 1.05× | |
| 20 | Rhode Island | ~30K | 1.05× | |
| 21 | New Jersey | ~300K | 1.01× | |
| 22 | Arizona | ~200K | 1.01× | |
| 23 | Maryland | ~200K | 1.00× | |
| 24 | Georgia | ~300K | 0.96× | |
| 25 | North Carolina | ~300K | 0.96× | |
| 26 | Wisconsin | ~100K | 0.96× | |
| 27 | Nevada | ~100K | 0.96× | |
| 28 | Florida | ~700K | 0.95× | |
| 29 | Illinois | ~300K | 0.95× | |
| 30 | Pennsylvania | ~300K | 0.93× | |
| 31 | Tennessee | ~200K | 0.92× | |
| 32 | Delaware | ~30K | 0.92× | |
| 33 | South Carolina | ~100K | 0.91× | |
| 34 | Missouri | ~100K | 0.90× | |
| 35 | Kansas | ~70K | 0.90× | |
| 36 | Michigan | ~200K | 0.89× | |
| 37 | South Dakota | ~20K | 0.89× | |
| 38 | North Dakota | ~20K | 0.88× | |
| 39 | Ohio | ~300K | 0.85× | |
| 40 | Nebraska | ~40K | 0.85× | |
| 41 | Oklahoma | ~100K | 0.84× | |
| 42 | Arkansas | ~70K | 0.83× | |
| 43 | Indiana | ~200K | 0.82× | |
| 44 | Iowa | ~70K | 0.82× | |
| 45 | West Virginia | ~40K | 0.79× | |
| 46 | Louisiana | ~100K | 0.78× | |
| 47 | Kentucky | ~100K | 0.76× | |
| 48 | Texas | ~700K | 0.75× | |
| 49 | Alabama | ~100K | 0.73× | |
| 50 | Mississippi | ~60K | 0.72× |
The strongest cross-interests of the Master class audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Cambridge | Business & Career | 60.55× | ||
| 02 | RV (film) | Movies & TV | 51.38× | ||
| 03 | FC Shakhtar Donetsk | Sports | 38.34× | ||
| 04 | Scott Eastwood | Movies & TV | 34.90× | ||
| 05 | ROSE Online | Games | 30.21× | ||
| 06 | Machinery Trader | Cars & Mobility | 26.54× | ||
| 07 | Practical Magic | Movies & TV | 11.57× | ||
| 08 | Magic realism | Literature | 11.57× | ||
| 09 | Russian language | Politics & Society | 9.32× | ||
| 10 | See's Candies | Shopping | 8.76× | ||
| 11 | Coursera | Business & Career | 6.86× | ||
| 12 | Udemy | Business & Career | 6.15× | ||
| 13 | Flickr | Internet & Social Media | 5.85× | ||
| 14 | Web conferencing | Technology & Electronics | 5.08× | ||
| 15 | Indeed.com | Business & Career | 2.25× | ||
| 16 | Learning | Business & Career | 2.02× | ||
| 17 | Instant messaging | Internet & Social Media | 1.93× | ||
| 18 | Knowledge | Business & Career | 1.85× | ||
| 19 | Student | Business & Career | 1.82× | ||
| 20 | Psychology | Business & Career | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.71× | |
| Mindfulness | BALANCE | 1.54× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.06× | |
| Healthy Lifestyle | BALANCE | 1.07× | |
| Urban Lifestyle | OPEN | 1.15× |
Master class has an estimated audience of 10,279,609 people in United States, concentrated in California and Texas.
61.1% of Master class fans are female, 38.9% are male, with an average age of 41.3 years.
Master class fans show strongest brand affinity for University of Cambridge (60.55×), RV (film) (51.38×), and Scott Eastwood (34.9×) over the country average.
Master class fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Master class itself, the audience over-indexes on RV (film) (51.38×), Scott Eastwood (34.9×), Russian language (9.32×), and Practical Magic (11.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Master class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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