Master class Audience in United States

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Master class has an estimated audience of 10,279,609 people in United States. 61.1% are female, 38.9% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: University of Cambridge, RV (film), Scott Eastwood, Russian language, Web conferencing.

The average Master class fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include University of Cambridge, RV (film), Scott Eastwood, with strongest over-indexing on University of Cambridge (60.55× the country average). Demographically, the Master class audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Master class fans

Demographic split for Master class audience in United States
MetricValue
Female61.1%
Male38.9%
Average age41.3
Estimated audience size10,279,609

Audience persona

The typical Master class fan in United States is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for University of Cambridge.

Top regions in United States

Top regions ranked by reach for Master class in United States
RegionReachAffinity
California1,416,8041.25×
Texas689,8400.78×
New York675,6801.18×
Florida672,9020.97×
Illinois343,4541×
Pennsylvania322,7990.93×
Georgia320,2181.01×
North Carolina305,2940.99×
Virginia298,3291.19×
New Jersey279,3921.07×
Washington278,5581.35×
Ohio263,7380.83×
Massachusetts248,5851.23×
Michigan241,4780.9×
Colorado219,3611.35×
Arizona217,2161.03×
Tennessee191,6430.93×
Maryland180,1101.02×
Minnesota164,9641.12×
Missouri150,0280.91×
Indiana149,1080.79×
Wisconsin147,3760.95×
Utah143,6611.56×
South Carolina140,7490.91×
Oregon137,0811.16×
Connecticut116,0971.13×
Louisiana98,1150.74×
Alabama93,6920.65×
Oklahoma92,5670.81×
Nevada91,4170.92×
Kentucky89,8800.7×
Kansas64,5600.8×
Arkansas63,8060.75×
Idaho63,4571.23×
Iowa61,2890.72×
Hawaii55,4231.25×
Maine49,9571.36×
New Mexico49,4810.96×
New Hampshire48,2081.19×
Mississippi44,7110.53×
Washington, District of Columbia42,0191.36×
Nebraska38,9690.76×
Rhode Island35,6161.09×
Montana35,5261.25×
Alaska28,2141.28×
West Virginia27,0940.57×
Vermont26,1191.45×
Delaware22,3830.79×
South Dakota16,8580.71×
North Dakota15,1010.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Master class audience
BrandAffinityCategory
University of Cambridge60.55×Business & Career
RV (film)51.38×Movies & TV
Scott Eastwood34.9×Movies & TV
Russian language9.32×Politics & Society
Web conferencing5.08×Technology & Electronics
Flickr5.85×Internet & Social Media
Learning2.02×Business & Career
Practical Magic11.57×Movies & TV
Indeed.com2.25×Business & Career
FC Shakhtar Donetsk38.34×Sports
Psychology1.76×Business & Career
See's Candies8.76×Shopping
Knowledge1.85×Business & Career
Machinery Trader26.54×Cars & Mobility
Magic realism11.57×Literature
Udemy6.15×Business & Career
Instant messaging1.93×Internet & Social Media
Student1.82×Business & Career
ROSE Online30.21×Games
Coursera6.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Master class audience
TraitClusterScore
Career OrientationPOWER1.34
Early Adopter MentalityPOWER1.29
SustainabilityBALANCE1.26
Quality AwarenessPREMIUM1.24
Design AffinityPREMIUM1.21
MindfulnessBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Master class
CountryShare
United States21.4%
United Kingdom4.2%
France3.6%

See Master class audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Master class have in United States?

Master class has an estimated audience of 10,279,609 people in United States, concentrated in California and Texas.

What is the gender split and age of Master class fans?

61.1% of Master class fans are female, 38.9% are male, with an average age of 41.3 years.

Which brands do Master class fans like most?

Master class fans show strongest brand affinity for University of Cambridge (60.55×), RV (film) (51.38×), and Scott Eastwood (34.9×) over the country average.

Where do Master class fans live in United States?

Master class fans in United States are most concentrated in California (reach 1,416,804), Texas (reach 689,840), and New York (reach 675,680). These three regions account for the largest share of the active audience.

What other brands do Master class fans also like?

Beyond Master class itself, the audience over-indexes on RV (film) (51.38×), Scott Eastwood (34.9×), Russian language (9.32×), and Web conferencing (5.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Master class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.