Magic realism Audience in United States

Magic realism has an estimated audience of 1,924,001 people in United States. 63.0% are female, 37.0% are male, average age 42.0. Top regions: California, New York, Texas. Top brand affinities: Oscar Isaac, Bob Ross, Helena Bonham Carter, Autism Awareness, Wattpad.

The average Magic realism fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Oscar Isaac, Bob Ross, Helena Bonham Carter, with strongest over-indexing on Oscar Isaac (82.71× the country average). Demographically, the Magic realism audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Magic realism fans

Demographic split for Magic realism audience in United States
MetricValue
Female63.0%
Male37.0%
Average age42.0
Estimated audience size1,924,001

Audience persona

The typical Magic realism fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Oscar Isaac.

Top regions in United States

Top regions ranked by reach for Magic realism in United States
RegionReachAffinity
California323,8841.53×
New York163,5181.52×
Texas140,3000.85×
Florida110,0780.85×
Illinois70,5911.1×
Pennsylvania66,4231.03×
Massachusetts64,7201.71×
Washington63,3381.64×
Georgia62,4681.05×
North Carolina60,7121.05×
New Jersey52,6731.08×
Virginia52,4671.12×
Ohio46,2660.78×
Michigan41,6580.83×
Maryland39,5791.2×
Tennessee38,8391.01×
Colorado37,8331.25×
Arizona37,3040.95×
Oregon33,0731.5×
Missouri27,9290.9×
Indiana27,6200.79×
Minnesota27,2040.99×
Wisconsin25,3270.87×
Connecticut25,1461.3×
South Carolina21,5730.75×
Louisiana21,4250.86×
Utah17,6891.03×
Kentucky17,3020.72×
Alabama17,2990.64×
Oklahoma15,3830.72×
Nevada14,1560.76×
Kansas12,9940.86×
New Mexico12,0851.25×
Iowa11,8540.75×
Arkansas11,3540.72×
Washington, District of Columbia11,3081.96×
Mississippi9,5850.6×
New Hampshire8,9651.18×
Maine8,0401.17×
Rhode Island7,9571.3×
Idaho7,7130.8×
Hawaii7,1750.87×
Nebraska6,4730.67×
West Virginia5,9350.66×
Vermont5,9351.76×
Montana4,7810.9×
Alaska3,8390.93×
Delaware3,6020.68×
Wyoming1,9560.69×
North Dakota1,9300.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magic realism audience
BrandAffinityCategory
Oscar Isaac82.71×Movies & TV
Bob Ross78.89×Movies & TV
Helena Bonham Carter39.45×Movies & TV
Autism Awareness19.03×Health
Wattpad21.27×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Beetlejuice8.66×Movies & TV
Steve Buscemi24.81×Movies & TV
PSV Eindhoven55.36×Sports
Capital One6.08×Business & Career
Charmed31.47×Movies & TV
Tim Burton23.47×Movies & TV
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Google Maps5.48×Internet & Social Media
Singer-songwriter5.51×Music & Radio
Master class13.18×Business & Career
Indeed.com5.45×Business & Career
Diane Keaton7.8×Movies & TV
Sofia Coppola28.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magic realism audience
TraitClusterScore
ExtroversionTHRILL1.89
Risk AppetiteTHRILL1.82
Luxury OrientationPREMIUM1.78
TraditionCONSERVATISM1.74
MindfulnessBALANCE1.6
Urban LifestyleOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Magic realism
CountryShare
United States29.2%
Italy13.2%
Mexico9.4%

See Magic realism audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Magic realism have in United States?

Magic realism has an estimated audience of 1,924,001 people in United States, concentrated in California and New York.

What is the gender split and age of Magic realism fans?

63.0% of Magic realism fans are female, 37.0% are male, with an average age of 42.0 years.

Which brands do Magic realism fans like most?

Magic realism fans show strongest brand affinity for Oscar Isaac (82.71×), Bob Ross (78.89×), and Helena Bonham Carter (39.45×) over the country average.

Where do Magic realism fans live in United States?

Magic realism fans in United States are most concentrated in California (reach 323,884), New York (reach 163,518), and Texas (reach 140,300). These three regions account for the largest share of the active audience.

What other brands do Magic realism fans also like?

Beyond Magic realism itself, the audience over-indexes on Bob Ross (78.89×), Helena Bonham Carter (39.45×), Autism Awareness (19.03×), and Wattpad (21.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magic realism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.