Rascasse Audience Intelligence

Master class Audience in Germany

A data profile of the people who buy, follow and care about Master class in Germany — modelled from more than twelve digital signal sources. Master class has an estimated audience of 983,025 people in Germany.

#3196among Topic in Germany#586in Business & Career

The average Master class fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lebara, Bob Ross, SPRINTS, with strongest over-indexing on Lebara (41.99× the country average).

Demographically, the Master class audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Master class fan in Germany is more female, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Lebara.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Master class profile in Germany.

Audience size
983K
in Germany
Gender
59.4%♀
40.6% male
Age
38.4
average years
Country rank
#6644
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Master class fans

59.4% are female, 40.6% are male, average age 38.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Master class audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age38.4
Estimated audience size983,025
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Master class audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Master class audience comes from Germany.

Worldwide audience distribution share by country for Master class
CountryShare
United States21.4%
United Kingdom4.2%
France3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Master class audience in Germany is strongest.

Fig. 05

Top regions by affinity

Master class fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.45×
02Bremen~10K1.19×
03Hessen~90K1.18×
04Hamburg~30K1.17×
05Saarland~10K1.08×
06Bayern~200K1.07×
07Baden-Württemberg~100K1.00×
08Mecklenburg-Vorpommern~20K0.97×
09Thüringen~20K0.93×
10Brandenburg~30K0.90×
11Sachsen-Anhalt~20K0.90×
12Rheinland-Pfalz~40K0.87×
13Schleswig-Holstein~30K0.87×
14Nordrhein-Westfalen~200K0.84×
15Sachsen~40K0.82×
16Niedersachsen~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Master class, Germany
0.75×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Master class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Master class audience
#·InterestCategoryAffinity×
01LebaraTechnology & Electronics41.99×
02Bob RossMovies & TV34.21×
03Magic realismLiterature20.73×
04SPRINTSMusic & Radio15.56×
05HighSchoolMusic & Radio15.56×
06Scott EastwoodMovies & TV13.62×
07Irina ShaykFashion & Accessoires11.11×
08FlickrInternet & Social Media10.89×
09ViberInternet & Social Media10.42×
10CrimeaTravel & Leisure9.39×
11Web conferencingTechnology & Electronics9.00×
12OdessaTravel & Leisure7.89×
13KievTravel & Leisure6.23×
14Russian languagePolitics & Society6.18×
15Ukrainian languagePolitics & Society5.94×
16Distance educationBusiness & Career3.79×
17GmailInternet & Social Media3.29×
18HugendubelShopping2.42×
19TagesschauMovies & TV2.24×
20IKEAHome & Garden1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Master class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Master class audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.49×
Career OrientationPOWER1.46×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Master class audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.11×
Early Adopter MentalityPOWER1.12×
DIY MentalityTHRILL1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Master class have in Germany?

Master class has an estimated audience of 983,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Master class fans?

59.4% of Master class fans are female, 40.6% are male, with an average age of 38.4 years.

03

Which brands do Master class fans like most?

Master class fans show strongest brand affinity for Lebara (41.99×), Bob Ross (34.21×), and SPRINTS (15.56×) over the country average.

04

Where do Master class fans live in Germany?

Master class fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Master class fans also like?

Beyond Master class itself, the audience over-indexes on Bob Ross (34.21×), SPRINTS (15.56×), Web conferencing (9×), and Flickr (10.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Master class audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Master class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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