Master class Audience in Germany
Master class has an estimated audience of 983,025 people in Germany. 59.4% are female, 40.6% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lebara, Bob Ross, SPRINTS, Web conferencing, Flickr.
The average Master class fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lebara, Bob Ross, SPRINTS, with strongest over-indexing on Lebara (41.99× the country average). Demographically, the Master class audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Master class fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 38.4 |
| Estimated audience size | 983,025 |
Audience persona
The typical Master class fan in Germany is more female, around 38.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lebara.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,768 | 0.86× |
| Bayern | 183,026 | 1.16× |
| Baden-Württemberg | 135,357 | 1.01× |
| Berlin | 131,371 | 2.99× |
| Hessen | 97,858 | 1.31× |
| Niedersachsen | 59,668 | 0.63× |
| Rheinland-Pfalz | 38,406 | 0.78× |
| Sachsen | 33,418 | 0.69× |
| Hamburg | 28,860 | 1.3× |
| Schleswig-Holstein | 26,696 | 0.76× |
| Brandenburg | 22,647 | 0.74× |
| Sachsen-Anhalt | 14,545 | 0.57× |
| Thüringen | 12,580 | 0.5× |
| Mecklenburg-Vorpommern | 10,745 | 0.57× |
| Saarland | 10,682 | 0.88× |
| Bremen | 10,483 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lebara | 41.99× | Technology & Electronics |
| Bob Ross | 34.21× | Movies & TV |
| SPRINTS | 15.56× | Music & Radio |
| Web conferencing | 9× | Technology & Electronics |
| Flickr | 10.89× | Internet & Social Media |
| Crimea | 9.39× | Travel & Leisure |
| Gmail | 3.29× | Internet & Social Media |
| Tagesschau | 2.24× | Movies & TV |
| Scott Eastwood | 13.62× | Movies & TV |
| Russian language | 6.18× | Politics & Society |
| Magic realism | 20.73× | Literature |
| HighSchool | 15.56× | Music & Radio |
| Viber | 10.42× | Internet & Social Media |
| Odessa | 7.89× | Travel & Leisure |
| Distance education | 3.79× | Business & Career |
| IKEA | 1.71× | Home & Garden |
| Kiev | 6.23× | Travel & Leisure |
| Gala | 1.87× | News |
| Irina Shayk | 11.11× | Fashion & Accessoires |
| Ukrainian language | 5.94× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.52 |
| Indulgence | JOY | 1.81 |
| Quality Awareness | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.53 |
| Urban Lifestyle | OPEN | 1.52 |
| Design Affinity | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 4.2% |
| France | 3.6% |
See Master class audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Master class have in Germany?
Master class has an estimated audience of 983,025 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Master class fans?
59.4% of Master class fans are female, 40.6% are male, with an average age of 38.4 years.
Which brands do Master class fans like most?
Master class fans show strongest brand affinity for Lebara (41.99×), Bob Ross (34.21×), and SPRINTS (15.56×) over the country average.
Where do Master class fans live in Germany?
Master class fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,768), Bayern (reach 183,026), and Baden-Württemberg (reach 135,357). These three regions account for the largest share of the active audience.
What other brands do Master class fans also like?
Beyond Master class itself, the audience over-indexes on Bob Ross (34.21×), SPRINTS (15.56×), Web conferencing (9×), and Flickr (10.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Master class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.