Web conferencing Audience in Germany
Web conferencing has an estimated audience of 2,506,221 people in Germany. 60.6% are female, 39.4% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Google Docs, Oblivion (2013 film), Obedience school, Learning to read, Know-how.
The average Web conferencing fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Google Docs, Oblivion (2013 film), Obedience school, with strongest over-indexing on Google Docs (2.5× the country average). Demographically, the Web conferencing audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Web conferencing fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.7 |
| Estimated audience size | 2,506,221 |
Audience persona
The typical Web conferencing fan in Germany is more female, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for Google Docs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,710 | 0.3× |
| Baden-Württemberg | 113,605 | 0.33× |
| Bayern | 106,468 | 0.26× |
| Thüringen | 87,105 | 1.36× |
| Niedersachsen | 84,750 | 0.35× |
| Sachsen-Anhalt | 84,596 | 1.3× |
| Mecklenburg-Vorpommern | 81,489 | 1.7× |
| Rheinland-Pfalz | 80,935 | 0.64× |
| Brandenburg | 78,407 | 1.01× |
| Schleswig-Holstein | 72,618 | 0.81× |
| Bremen | 72,583 | 3.39× |
| Saarland | 71,850 | 2.33× |
| Sachsen | 70,424 | 0.57× |
| Hessen | 66,171 | 0.35× |
| Berlin | 49,617 | 0.44× |
| Hamburg | 47,786 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 2.5× | Internet & Social Media |
| Oblivion (2013 film) | 2.95× | Movies & TV |
| Obedience school | 1.66× | Pets & Animals |
| Learning to read | 2.7× | Kids & Family |
| Know-how | 1.59× | Business & Career |
| Mentorship | 1.87× | Kids & Family |
| Office 365 | 1.53× | Technology & Electronics |
| Trello | 2.36× | Internet & Social Media |
| Coaching | 1.62× | Health |
| Dropbox (service) | 1.78× | Technology & Electronics |
| Affiliate marketing | 1.7× | Business & Career |
| Stretching | 1.59× | Sports |
| finanzen.net | 1.59× | Business & Career |
| Executive officer | 2.4× | Politics & Society |
| Seminar | 2.73× | Business & Career |
| Mittelstand | 1.85× | Business & Career |
| Endurance training | 1.71× | Sports |
| Hamster | 1.72× | Pets & Animals |
| Warren Buffett | 2.1× | Business & Career |
| NachDenkSeiten | 1.6× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Indulgence | JOY | 1.39 |
| Mindfulness | BALANCE | 1.35 |
| Sustainability | BALANCE | 1.23 |
| Sports Activity | POWER | 1.21 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 11.0% |
| United Kingdom | 4.7% |
See Web conferencing audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Web conferencing have in Germany?
Web conferencing has an estimated audience of 2,506,221 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Web conferencing fans?
60.6% of Web conferencing fans are female, 39.4% are male, with an average age of 40.7 years.
Which brands do Web conferencing fans like most?
Web conferencing fans show strongest brand affinity for Google Docs (2.5×), Oblivion (2013 film) (2.95×), and Obedience school (1.66×) over the country average.
Where do Web conferencing fans live in Germany?
Web conferencing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,710), Baden-Württemberg (reach 113,605), and Bayern (reach 106,468). These three regions account for the largest share of the active audience.
What other brands do Web conferencing fans also like?
Beyond Web conferencing itself, the audience over-indexes on Oblivion (2013 film) (2.95×), Obedience school (1.66×), Learning to read (2.7×), and Know-how (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web conferencing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.