Seminar Audience in Germany
Seminar has an estimated audience of 755,607 people in Germany. 64.1% are female, 35.9% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Scratching post, Natural rubber, Irish Ferries, Israel.
The average Seminar fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Scratching post, Natural rubber, with strongest over-indexing on Progressive rock (3.62× the country average). Demographically, the Seminar audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Seminar fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 38.3 |
| Estimated audience size | 755,607 |
Audience persona
The typical Seminar fan in Germany is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,529 | 1.13× |
| Baden-Württemberg | 112,718 | 1.09× |
| Bayern | 111,490 | 0.92× |
| Niedersachsen | 81,031 | 1.1× |
| Hessen | 73,158 | 1.27× |
| Rheinland-Pfalz | 38,980 | 1.03× |
| Berlin | 38,120 | 1.13× |
| Sachsen | 37,663 | 1.02× |
| Schleswig-Holstein | 25,373 | 0.94× |
| Hamburg | 20,352 | 1.19× |
| Brandenburg | 19,032 | 0.81× |
| Sachsen-Anhalt | 17,406 | 0.89× |
| Thüringen | 14,431 | 0.75× |
| Mecklenburg-Vorpommern | 10,836 | 0.75× |
| Saarland | 8,036 | 0.87× |
| Bremen | 7,215 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.62× | Music & Radio |
| Scratching post | 7.64× | Pets & Animals |
| Natural rubber | 2.29× | Cars & Mobility |
| Irish Ferries | 9.29× | Cars & Mobility |
| Israel | 1.7× | Travel & Leisure |
| Enzkreis | 8.03× | Travel & Leisure |
| Solo climbing | 3.31× | Sports |
| Google Photos | 1.92× | Technology & Electronics |
| Fatteh | 7.03× | Food & Beverages |
| Home Delivery | 1.6× | Food & Beverages |
| Samanyolu Haber | 2.46× | Movies & TV |
| Caprivi Strip | 5.16× | |
| Catania | 4.26× | Travel & Leisure |
| Atkins diet | 2.76× | Health |
| Figure painting (hobby) | 1.8× | Arts & Culture |
| Volvo V60 | 2.06× | Cars & Mobility |
| Jaguar F-Pace | 2.79× | Cars & Mobility |
| Faun (band) | 1.85× | Music & Radio |
| Hostelworld | 2.51× | Travel & Leisure |
| Brunello Cucinelli | 1.84× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| Sustainability | BALANCE | 1.61 |
| Career Orientation | POWER | 1.6 |
| Mindfulness | BALANCE | 1.45 |
| Sports Activity | POWER | 1.42 |
| Early Adopter Mentality | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 7.6% |
| Ukraine | 5.7% |
See Seminar audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Seminar have in Germany?
Seminar has an estimated audience of 755,607 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Seminar fans?
64.1% of Seminar fans are female, 35.9% are male, with an average age of 38.3 years.
Which brands do Seminar fans like most?
Seminar fans show strongest brand affinity for Progressive rock (3.62×), Scratching post (7.64×), and Natural rubber (2.29×) over the country average.
Where do Seminar fans live in Germany?
Seminar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,529), Baden-Württemberg (reach 112,718), and Bayern (reach 111,490). These three regions account for the largest share of the active audience.
What other brands do Seminar fans also like?
Beyond Seminar itself, the audience over-indexes on Scratching post (7.64×), Natural rubber (2.29×), Irish Ferries (9.29×), and Israel (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seminar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.