Rascasse Audience Intelligence

Owl Audience in Germany

A data profile of the people who buy, follow and care about Owl in Germany — modelled from more than twelve digital signal sources. Owl has an estimated audience of 623,733 people in Germany.

#4132among Topic in Germany#177in Pets & Animals

The average Owl fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Happy Days, Futures contract, Search and rescue, with strongest over-indexing on Happy Days (69.77× the country average).

Demographically, the Owl audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Owl fan in Germany is more female, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Happy Days.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Owl profile in Germany.

Audience size
624K
in Germany
Gender
55.2%♀
44.8% male
Age
39.0
average years
Country rank
#9780
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Owl fans

55.2% are female, 44.8% are male, average age 39.0.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Owl audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age39.0
Estimated audience size623,733
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Owl audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4924%
50+16%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Owl audience comes from Germany.

Worldwide audience distribution share by country for Owl
CountryShare
United States28.8%
United Kingdom7.9%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Owl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Owl fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.20×
02Niedersachsen~70K1.18×
03Bayern~100K1.09×
04Baden-Württemberg~90K1.07×
05Bremen~6K1.04×
06Rheinland-Pfalz~30K1.02×
07Hamburg~10K1.01×
08Hessen~50K0.99×
09Brandenburg~20K0.99×
10Schleswig-Holstein~20K0.97×
11Saarland~7K0.96×
12Thüringen~20K0.95×
13Mecklenburg-Vorpommern~10K0.95×
14Berlin~30K0.93×
15Sachsen-Anhalt~10K0.90×
16Sachsen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Owl, Germany
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Owl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Owl audience
#·InterestCategoryAffinity×
01Anne LamottLiterature137.39×
02Class 95FMMusic & Radio109.05×
03Web content management systemTechnology & Electronics107.42×
04Fato ConcursosBusiness & Career72.44×
05Mass Rapid Transit (Singapore)Cars & Mobility69.91×
06Happy DaysMovies & TV69.77×
07NargarothMusic & Radio69.77×
08Community emergency response teamHealth58.99×
09KKdayTravel & Leisure51.93×
10Electronic health recordHealth43.93×
11Executive educationBusiness & Career41.92×
12Mathematical puzzleGames31.93×
13Search and rescuePolitics & Society17.88×
14Mid-Autumn FestivalTravel & Leisure17.27×
15Certified Public AccountantBusiness & Career15.10×
16Bond (finance)Business & Career8.03×
17Futures contractBusiness & Career7.39×
18BirdwatchingPets & Animals6.48×
19Felix BaumgartnerSports3.97×
20WildlifeTravel & Leisure3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Owl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Owl audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.21×
Pet OwnershipJOY1.30×
CreativityOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Owl audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.77×
Early Adopter MentalityPOWER0.77×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Owl have in Germany?

Owl has an estimated audience of 623,733 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Owl fans?

55.2% of Owl fans are female, 44.8% are male, with an average age of 39.0 years.

03

Which brands do Owl fans like most?

Owl fans show strongest brand affinity for Happy Days (69.77×), Futures contract (7.39×), and Search and rescue (17.88×) over the country average.

04

Where do Owl fans live in Germany?

Owl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Owl fans also like?

Beyond Owl itself, the audience over-indexes on Futures contract (7.39×), Search and rescue (17.88×), Fato Concursos (72.44×), and Mass Rapid Transit (Singapore) (69.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Owl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Owl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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