Owl Audience in Germany
Owl has an estimated audience of 623,733 people in Germany. 55.2% are female, 44.8% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Happy Days, Futures contract, Search and rescue, Fato Concursos, Mass Rapid Transit (Singapore).
The average Owl fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Happy Days, Futures contract, Search and rescue, with strongest over-indexing on Happy Days (69.77× the country average). Demographically, the Owl audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Owl fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 39.0 |
| Estimated audience size | 623,733 |
Audience persona
The typical Owl fan in Germany is more female, around 39.0 years old, with strong Tradition tendencies and a notable affinity for Happy Days.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,647 | 1.13× |
| Bayern | 113,865 | 1.14× |
| Baden-Württemberg | 95,133 | 1.12× |
| Niedersachsen | 71,857 | 1.19× |
| Hessen | 47,285 | 0.99× |
| Rheinland-Pfalz | 33,017 | 1.06× |
| Berlin | 26,758 | 0.96× |
| Schleswig-Holstein | 21,706 | 0.97× |
| Sachsen | 21,256 | 0.69× |
| Brandenburg | 19,642 | 1.02× |
| Thüringen | 15,032 | 0.95× |
| Hamburg | 14,760 | 1.05× |
| Sachsen-Anhalt | 14,481 | 0.9× |
| Mecklenburg-Vorpommern | 10,924 | 0.92× |
| Saarland | 6,955 | 0.91× |
| Bremen | 5,455 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Happy Days | 69.77× | Movies & TV |
| Futures contract | 7.39× | Business & Career |
| Search and rescue | 17.88× | Politics & Society |
| Fato Concursos | 72.44× | Business & Career |
| Mass Rapid Transit (Singapore) | 69.91× | Cars & Mobility |
| Grimes (musician) | 27.8× | Music & Radio |
| Electronic health record | 43.93× | Health |
| KKday | 51.93× | Travel & Leisure |
| Anne Lamott | 137.39× | Literature |
| Community emergency response team | 58.99× | Health |
| Bond (finance) | 8.03× | Business & Career |
| Nargaroth | 69.77× | Music & Radio |
| Web content management system | 107.42× | Technology & Electronics |
| Mathematical puzzle | 31.93× | Games |
| Executive education | 41.92× | Business & Career |
| Wildlife | 3.01× | Travel & Leisure |
| Mid-Autumn Festival | 17.27× | Travel & Leisure |
| Felix Baumgartner | 3.97× | Sports |
| Class 95FM | 109.05× | Music & Radio |
| Birdwatching | 6.48× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| Pet Ownership | JOY | 1.41 |
| Patriotism | CONSERVATISM | 1.36 |
| Extroversion | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.26 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 8.0% |
| Germany | 4.1% |
See Owl audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Owl have in Germany?
Owl has an estimated audience of 623,733 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Owl fans?
55.2% of Owl fans are female, 44.8% are male, with an average age of 39.0 years.
Which brands do Owl fans like most?
Owl fans show strongest brand affinity for Happy Days (69.77×), Futures contract (7.39×), and Search and rescue (17.88×) over the country average.
Where do Owl fans live in Germany?
Owl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,647), Bayern (reach 113,865), and Baden-Württemberg (reach 95,133). These three regions account for the largest share of the active audience.
What other brands do Owl fans also like?
Beyond Owl itself, the audience over-indexes on Futures contract (7.39×), Search and rescue (17.88×), Fato Concursos (72.44×), and Mass Rapid Transit (Singapore) (69.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Owl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.