Search and rescue Audience in Germany
Search and rescue has an estimated audience of 891,691 people in Germany. 41.3% are female, 58.7% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Urban Outfitters, Pillow, Icon (magazine), Jade Dynasty (video game), Tigran Hamasyan.
The average Search and rescue fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Urban Outfitters, Pillow, Icon (magazine), with strongest over-indexing on Urban Outfitters (2.75× the country average). Demographically, the Search and rescue audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Search and rescue fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 40.6 |
| Estimated audience size | 891,691 |
Audience persona
The typical Search and rescue fan in Germany is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,449 | 0.76× |
| Bayern | 108,266 | 0.76× |
| Baden-Württemberg | 88,701 | 0.73× |
| Niedersachsen | 68,439 | 0.79× |
| Hessen | 67,368 | 0.99× |
| Schleswig-Holstein | 36,997 | 1.16× |
| Berlin | 36,964 | 0.93× |
| Rheinland-Pfalz | 36,898 | 0.83× |
| Sachsen | 30,540 | 0.7× |
| Brandenburg | 21,796 | 0.79× |
| Sachsen-Anhalt | 21,635 | 0.94× |
| Thüringen | 20,340 | 0.9× |
| Hamburg | 18,766 | 0.93× |
| Mecklenburg-Vorpommern | 17,374 | 1.02× |
| Saarland | 17,271 | 1.58× |
| Bremen | 16,949 | 2.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.75× | Shopping |
| Pillow | 1.69× | Home & Garden |
| Icon (magazine) | 1.94× | Arts & Culture |
| Jade Dynasty (video game) | 27.51× | Games |
| Tigran Hamasyan | 9.47× | Music & Radio |
| Figure painting (hobby) | 1.94× | Arts & Culture |
| Camo | 5.27× | Technology & Electronics |
| Enzkreis | 4.14× | Travel & Leisure |
| Bull riding | 2.8× | Sports |
| Burgos | 3.33× | Travel & Leisure |
| Esra Erol | 2.29× | Movies & TV |
| Emperor Entertainment Group | 1.53× | Business & Career |
| Jaguar F-Pace | 2.61× | Cars & Mobility |
| Hostelworld | 2.5× | Travel & Leisure |
| Oktay Kaynarca | 2.97× | Movies & TV |
| Atkins diet | 2.33× | Health |
| Wolverine (comics) | 2.12× | Literature |
| Ensiferum | 5.07× | Music & Radio |
| Medieval fantasy | 4.14× | Literature |
| Information technology consulting | 1.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.28 |
| Pet Ownership | JOY | 1.55 |
| Risk Appetite | THRILL | 1.42 |
| Sports Activity | POWER | 1.38 |
| DIY Mentality | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| United Kingdom | 9.6% |
| Canada | 4.5% |
See Search and rescue audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Search and rescue have in Germany?
Search and rescue has an estimated audience of 891,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Search and rescue fans?
41.3% of Search and rescue fans are female, 58.7% are male, with an average age of 40.6 years.
Which brands do Search and rescue fans like most?
Search and rescue fans show strongest brand affinity for Urban Outfitters (2.75×), Pillow (1.69×), and Icon (magazine) (1.94×) over the country average.
Where do Search and rescue fans live in Germany?
Search and rescue fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,449), Bayern (reach 108,266), and Baden-Württemberg (reach 88,701). These three regions account for the largest share of the active audience.
What other brands do Search and rescue fans also like?
Beyond Search and rescue itself, the audience over-indexes on Pillow (1.69×), Icon (magazine) (1.94×), Jade Dynasty (video game) (27.51×), and Tigran Hamasyan (9.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Search and rescue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.