Rascasse Audience Intelligence

Search and rescue Audience in Germany

A data profile of the people who buy, follow and care about Search and rescue in Germany — modelled from more than twelve digital signal sources. Search and rescue has an estimated audience of 891,691 people in Germany.

#3388among Topic in Germany#324in Politics & Society

The average Search and rescue fan in Germany is 40.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Greta Gerwig, Owl, Public security, with strongest over-indexing on Greta Gerwig (46.33× the country average).

Demographically, the Search and rescue audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Search and rescue fan in Germany is more male, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Greta Gerwig.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Search and rescue profile in Germany.

Audience size
892K
in Germany
Gender
41.3%♀
58.7% male
Age
40.6
average years
Country rank
#7182
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Search and rescue fans

41.3% are female, 58.7% are male, average age 40.6.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Search and rescue audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age40.6
Estimated audience size891,691
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Search and rescue audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Search and rescue audience comes from Germany.

Worldwide audience distribution share by country for Search and rescue
CountryShare
United States44.1%
United Kingdom9.6%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Search and rescue audience in Germany is strongest.

Fig. 05

Top regions by affinity

Search and rescue fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.32×
02Saarland~10K1.18×
03Schleswig-Holstein~30K1.04×
04Mecklenburg-Vorpommern~20K1.02×
05Sachsen-Anhalt~20K0.99×
06Thüringen~20K0.99×
07Hamburg~20K0.97×
08Hessen~70K0.96×
09Brandenburg~30K0.94×
10Berlin~40K0.93×
11Rheinland-Pfalz~40K0.92×
12Sachsen~40K0.89×
13Niedersachsen~80K0.88×
14Bayern~100K0.83×
15Baden-Württemberg~100K0.81×
16Nordrhein-Westfalen~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Search and rescue, Germany
0.79×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Search and rescue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Search and rescue audience
#·InterestCategoryAffinity×
01Greta GerwigMovies & TV46.33×
02Fire extinguisherHome & Garden22.54×
03Fire safetyHome & Garden21.03×
04Richard Armitage (actor)Movies & TV20.86×
05OwlPets & Animals17.88×
06Public securityPolitics & Society16.75×
07Food bankPolitics & Society16.75×
08American Music AwardMusic & Radio11.89×
09Florence and the MachineMusic & Radio9.40×
10Krämer PferdesportSports7.87×
11Personal protective equipmentCars & Mobility7.62×
12Fire protectionHome & Garden5.82×
13HusqvarnaHome & Garden5.54×
14MotorboatCars & Mobility4.65×
15Bicycle wheelCars & Mobility4.58×
16John DeereCars & Mobility4.43×
17VotingPolitics & Society4.32×
18Public transportCars & Mobility2.46×
19TagesschauMovies & TV1.99×
20PoliticsPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Search and rescue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Search and rescue audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.10×
PatriotismCONSERVATISM2.09×
Community OrientationOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Search and rescue audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Design AffinityPREMIUM0.70×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Search and rescue have in Germany?

Search and rescue has an estimated audience of 891,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Search and rescue fans?

41.3% of Search and rescue fans are female, 58.7% are male, with an average age of 40.6 years.

03

Which brands do Search and rescue fans like most?

Search and rescue fans show strongest brand affinity for Greta Gerwig (46.33×), Owl (17.88×), and Public security (16.75×) over the country average.

04

Where do Search and rescue fans live in Germany?

Search and rescue fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Search and rescue fans also like?

Beyond Search and rescue itself, the audience over-indexes on Owl (17.88×), Public security (16.75×), Tagesschau (1.99×), and Fire extinguisher (22.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Search and rescue audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Search and rescue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →