A data profile of the people who buy, follow and care about Search and rescue in United Kingdom — modelled from more than twelve digital signal sources. Search and rescue has an estimated audience of 3,083,648 people in United Kingdom.
The average Search and rescue fan in United Kingdom is 47.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Risk management, Hobby, with strongest over-indexing on Wikipedia (3.86× the country average).
Demographically, the Search and rescue audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Search and rescue fan in United Kingdom is more female, around 47.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Search and rescue profile in United Kingdom.
63.3% are female, 36.7% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 47.3 |
| Estimated audience size | 3,083,648 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Search and rescue audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 44.1% |
| United Kingdom | 9.6% |
| Canada | 4.5% |
Where the Search and rescue audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~100K | 1.53× | |
| 02 | South West | ~300K | 1.12× | |
| 03 | East of England | ~300K | 1.11× | |
| 04 | West Midlands | ~100K | 1.08× | |
| 05 | South East | ~400K | 1.06× | |
| 06 | North East | ~100K | 1.03× | |
| 07 | Yorkshire and the Humber | ~200K | 0.93× | |
| 08 | East Midlands | ~200K | 0.93× | |
| 09 | Wales | ~200K | 0.89× | |
| 10 | North West | ~300K | 0.86× | |
| 11 | Scotland | ~200K | 0.76× | |
| 12 | England | ~2M | 0.74× |
The strongest cross-interests of the Search and rescue audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Risk management | Business & Career | 3.88× | ||
| 02 | Wikipedia | Internet & Social Media | 3.86× | ||
| 03 | National park | Travel & Leisure | 3.83× | ||
| 04 | Adoption | Kids & Family | 3.08× | ||
| 05 | Veterinary medicine | Business & Career | 3.04× | ||
| 06 | Forestry | Home & Garden | 2.97× | ||
| 07 | Motorhome | Cars & Mobility | 2.83× | ||
| 08 | Fish and chips | Food & Beverages | 2.80× | ||
| 09 | Mobile home | Cars & Mobility | 2.76× | ||
| 10 | Satire | Literature | 2.50× | ||
| 11 | Refrigerator | Home & Garden | 2.41× | ||
| 12 | Esso | Cars & Mobility | 2.40× | ||
| 13 | Hobby | Home & Garden | 2.11× | ||
| 14 | Nonprofit organization | Politics & Society | 2.02× | ||
| 15 | Volunteering | Politics & Society | 1.87× | ||
| 16 | Politics | Politics & Society | 1.66× | ||
| 17 | William Hill (bookmaker) | Games | 1.65× | ||
| 18 | Charitable organization | Politics & Society | 1.63× | ||
| 19 | Lidl | Shopping | 1.63× | ||
| 20 | Distilled beverage | Food & Beverages | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.58× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Risk Appetite | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Indulgence | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.76× |
Search and rescue has an estimated audience of 3,083,648 people in United Kingdom, concentrated in England and South East.
63.3% of Search and rescue fans are female, 36.7% are male, with an average age of 47.3 years.
Search and rescue fans show strongest brand affinity for Wikipedia (3.86×), Risk management (3.88×), and Hobby (2.11×) over the country average.
Search and rescue fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Search and rescue itself, the audience over-indexes on Risk management (3.88×), Hobby (2.11×), Veterinary medicine (3.04×), and Mobile home (2.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Search and rescue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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