Search and rescue Audience in United States

Search and rescue has an estimated audience of 14,157,280 people in United States. 52.3% are female, 47.7% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Search and rescue fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Search and rescue audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Search and rescue fans

Demographic split for Search and rescue audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.2
Estimated audience size14,157,280

Audience persona

The typical Search and rescue fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Search and rescue in United States
RegionReachAffinity
California2,123,7251.36×
Texas962,4940.79×
Florida753,0760.79×
New York523,1800.66×
Washington457,5121.61×
North Carolina415,9970.98×
Pennsylvania384,7930.81×
Colorado382,7551.72×
Georgia334,4560.77×
Ohio326,8150.75×
Illinois319,6650.68×
Oregon312,3731.92×
Virginia310,8470.9×
Arizona309,1911.07×
Michigan294,6010.8×
Tennessee262,8370.93×
New Jersey235,1880.65×
Utah212,5151.68×
Massachusetts199,4140.71×
Maryland192,5740.79×
Kentucky191,5751.08×
Indiana188,9570.73×
Missouri172,2340.75×
South Carolina168,2670.79×
Nevada156,4021.14×
Alabama153,7770.78×
Minnesota144,5660.71×
Wisconsin137,5980.65×
Oklahoma125,0260.8×
Louisiana124,7110.68×
Idaho122,2051.72×
Arkansas105,1880.9×
Montana99,4242.53×
Connecticut90,8610.64×
Mississippi83,7930.72×
Iowa81,7570.7×
New Mexico79,6621.12×
Kansas79,1740.71×
West Virginia64,6640.98×
Hawaii58,3690.96×
Wyoming55,9592.67×
New Hampshire53,2800.96×
Alaska51,0231.68×
Nebraska44,8930.63×
Maine38,2640.75×
South Dakota33,5721.03×
Washington, District of Columbia31,7200.75×
North Dakota28,9170.99×
Rhode Island28,7150.64×
Vermont22,3590.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Search and rescue audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Helicopter6.93×Cars & Mobility
MSN3.08×News
Planet Fitness2.95×Sports
Charles, Prince of Wales18.87×Politics & Society
Chuck Norris4.41×Movies & TV
Hobby Lobby2.43×Home & Garden
Diaper bag4.14×Kids & Family
Staples (Canada)2.84×Business & Career
Golf Channel3.16×Sports
Bass guitar2.69×Music & Radio
Nature1.62×Home & Garden
Aldi2.02×Shopping
Happiness1.6×Health
Livestock2.03×Pets & Animals
Fire station6.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Search and rescue audience
TraitClusterScore
PatriotismCONSERVATISM2.59
Community OrientationOPEN1.58
ExtroversionTHRILL1.34
Convenience OrientationPREMIUM1.33
IndividualismJOY1.29
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Search and rescue
CountryShare
United States44.1%
United Kingdom9.6%
Canada4.5%

See Search and rescue audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Search and rescue have in United States?

Search and rescue has an estimated audience of 14,157,280 people in United States, concentrated in California and Texas.

What is the gender split and age of Search and rescue fans?

52.3% of Search and rescue fans are female, 47.7% are male, with an average age of 44.2 years.

Which brands do Search and rescue fans like most?

Search and rescue fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Search and rescue fans live in United States?

Search and rescue fans in United States are most concentrated in California (reach 2,123,725), Texas (reach 962,494), and Florida (reach 753,076). These three regions account for the largest share of the active audience.

What other brands do Search and rescue fans also like?

Beyond Search and rescue itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Search and rescue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.