Search and rescue Audience in United States

Search and rescue logo

Search and rescue has an estimated audience of 14,157,280 people in United States. 52.3% are female, 47.7% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Israel, Pillow, Nebraska Cornhuskers football, Jesse Plemons.

The average Search and rescue fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Israel, Pillow, with strongest over-indexing on Urban Outfitters (2.56× the country average). Demographically, the Search and rescue audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Search and rescue fans

Demographic split for Search and rescue audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.2
Estimated audience size14,157,280

Audience persona

The typical Search and rescue fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Search and rescue in United States
RegionReachAffinity
California2,123,7251.36×
Texas962,4940.79×
Florida753,0760.79×
New York523,1800.66×
Washington457,5121.61×
North Carolina415,9970.98×
Pennsylvania384,7930.81×
Colorado382,7551.72×
Georgia334,4560.77×
Ohio326,8150.75×
Illinois319,6650.68×
Oregon312,3731.92×
Virginia310,8470.9×
Arizona309,1911.07×
Michigan294,6010.8×
Tennessee262,8370.93×
New Jersey235,1880.65×
Utah212,5151.68×
Massachusetts199,4140.71×
Maryland192,5740.79×
Kentucky191,5751.08×
Indiana188,9570.73×
Missouri172,2340.75×
South Carolina168,2670.79×
Nevada156,4021.14×
Alabama153,7770.78×
Minnesota144,5660.71×
Wisconsin137,5980.65×
Oklahoma125,0260.8×
Louisiana124,7110.68×
Idaho122,2051.72×
Arkansas105,1880.9×
Montana99,4242.53×
Connecticut90,8610.64×
Mississippi83,7930.72×
Iowa81,7570.7×
New Mexico79,6621.12×
Kansas79,1740.71×
West Virginia64,6640.98×
Hawaii58,3690.96×
Wyoming55,9592.67×
New Hampshire53,2800.96×
Alaska51,0231.68×
Nebraska44,8930.63×
Maine38,2640.75×
South Dakota33,5721.03×
Washington, District of Columbia31,7200.75×
North Dakota28,9170.99×
Rhode Island28,7150.64×
Vermont22,3590.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Search and rescue audience
BrandAffinityCategory
Urban Outfitters2.56×Shopping
Israel2.32×Travel & Leisure
Pillow2.09×Home & Garden
Nebraska Cornhuskers football3.28×Sports
Jesse Plemons2.17×Movies & TV
Jeep Wagoneer3.49×Cars & Mobility
Home staging2.7×Home & Garden
Wikia1.68×Internet & Social Media
Urban horticulture1.73×Home & Garden
Glossier2.32×Beauty & Wellness
Jaws2.25×Movies & TV
Charlamagne Tha God3.71×Movies & TV
Nipsey Hussle2.17×Music & Radio
Hocus Pocus1.78×Movies & TV
Cleveland Clinic2.01×Health
Sailor1.61×Travel & Leisure
Keith Stanfield2.06×Movies & TV
Jeep Grand Cherokee (WJ)1.95×Cars & Mobility
The Rain5.08×Movies & TV
Queens College, City University of New York2.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Search and rescue audience
TraitClusterScore
PatriotismCONSERVATISM2.59
Community OrientationOPEN1.58
ExtroversionTHRILL1.34
Convenience OrientationPREMIUM1.33
IndividualismJOY1.29
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Search and rescue
CountryShare
United States44.1%
United Kingdom9.6%
Canada4.5%

See Search and rescue audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Search and rescue have in United States?

Search and rescue has an estimated audience of 14,157,280 people in United States, concentrated in California and Texas.

What is the gender split and age of Search and rescue fans?

52.3% of Search and rescue fans are female, 47.7% are male, with an average age of 44.2 years.

Which brands do Search and rescue fans like most?

Search and rescue fans show strongest brand affinity for Urban Outfitters (2.56×), Israel (2.32×), and Pillow (2.09×) over the country average.

Where do Search and rescue fans live in United States?

Search and rescue fans in United States are most concentrated in California (reach 2,123,725), Texas (reach 962,494), and Florida (reach 753,076). These three regions account for the largest share of the active audience.

What other brands do Search and rescue fans also like?

Beyond Search and rescue itself, the audience over-indexes on Israel (2.32×), Pillow (2.09×), Nebraska Cornhuskers football (3.28×), and Jesse Plemons (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Search and rescue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.