Rascasse Audience Intelligence

Search and rescue Audience in United States

A data profile of the people who buy, follow and care about Search and rescue in United States — modelled from more than twelve digital signal sources. Search and rescue has an estimated audience of 14,157,280 people in United States.

#1668among Topic in United States#152in Politics & Society

The average Search and rescue fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Helicopter, Nonprofit organization, Veterinary medicine, with strongest over-indexing on Helicopter (5.42× the country average).

Demographically, the Search and rescue audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Search and rescue fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Helicopter.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Search and rescue profile in United States.

Audience size
14.2M
in United States
Gender
52.3%♀
47.7% male
Age
44.2
average years
Country rank
#2477
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Search and rescue fans

52.3% are female, 47.7% are male, average age 44.2.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Search and rescue audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.2
Estimated audience size14,157,280
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Search and rescue audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Search and rescue audience comes from United States.

Worldwide audience distribution share by country for Search and rescue
CountryShare
United States44.1%
United Kingdom9.6%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Search and rescue audience in United States is strongest.

Fig. 05

Top regions by affinity

Search and rescue fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K2.63×
02Wyoming~40K1.91×
03Oregon~300K1.65×
04Colorado~400K1.62×
05Utah~200K1.60×
06Idaho~100K1.54×
07Washington~400K1.44×
08Alaska~40K1.28×
09California~2M1.15×
10New Mexico~80K1.14×
11Arizona~300K1.10×
12Nevada~100K1.07×
13South Dakota~30K1.06×
14North Dakota~30K0.99×
15Kentucky~200K0.98×
16West Virginia~60K0.98×
17New Hampshire~50K0.97×
18Arkansas~100K0.95×
19Hawaii~60K0.94×
20Alabama~200K0.93×
21North Carolina~400K0.91×
22Maine~50K0.91×
23Virginia~300K0.90×
24Tennessee~300K0.90×
25Oklahoma~100K0.88×
26Rhode Island~40K0.88×
27Delaware~30K0.87×
28Texas~1M0.86×
29Mississippi~100K0.86×
30Washington, District of Columbia~40K0.86×
31Nebraska~60K0.85×
32Kansas~90K0.84×
33South Carolina~200K0.83×
34Pennsylvania~400K0.81×
35Missouri~200K0.81×
36Wisconsin~200K0.81×
37Iowa~90K0.81×
38Georgia~300K0.79×
39Maryland~200K0.79×
40Louisiana~100K0.79×
41Minnesota~200K0.78×
42Michigan~300K0.77×
43Connecticut~100K0.77×
44Indiana~200K0.76×
45Florida~700K0.74×
46Ohio~300K0.74×
47Massachusetts~200K0.74×
48Illinois~300K0.69×
49New Jersey~200K0.69×
50New York~500K0.66×
Fig. 06

Affinity by region

Affinity by region — Search and rescue, United States
0.66×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Search and rescue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Search and rescue audience
#·InterestCategoryAffinity×
01HelicopterCars & Mobility5.42×
02Fire stationHome & Garden5.30×
03Public securityPolitics & Society3.45×
04Non-governmental organizationPolitics & Society3.03×
05Chuck NorrisMovies & TV2.82×
06Veterinary medicineBusiness & Career2.63×
07Charitable organizationPolitics & Society2.53×
08Weather forecastingHome & Garden2.53×
09Rail transportTravel & Leisure2.30×
10Fly fishingSports2.30×
11Risk managementBusiness & Career2.11×
12Nonprofit organizationPolitics & Society2.06×
13PhilanthropyArts & Culture2.04×
14Talk radioMusic & Radio1.98×
15Hardware storeHome & Garden1.96×
16Britney SpearsMusic & Radio1.80×
17GeneticsKids & Family1.77×
18United Parcel ServiceBusiness & Career1.66×
19Planet FitnessSports1.57×
20LivestockPets & Animals1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Search and rescue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Search and rescue audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.51×
Community OrientationOPEN1.85×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Search and rescue audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.74×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Search and rescue have in United States?

Search and rescue has an estimated audience of 14,157,280 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Search and rescue fans?

52.3% of Search and rescue fans are female, 47.7% are male, with an average age of 44.2 years.

03

Which brands do Search and rescue fans like most?

Search and rescue fans show strongest brand affinity for Helicopter (5.42×), Nonprofit organization (2.06×), and Veterinary medicine (2.63×) over the country average.

04

Where do Search and rescue fans live in United States?

Search and rescue fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Search and rescue fans also like?

Beyond Search and rescue itself, the audience over-indexes on Nonprofit organization (2.06×), Veterinary medicine (2.63×), Chuck Norris (2.82×), and Charitable organization (2.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Search and rescue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Search and rescue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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