Rascasse Audience Intelligence

Owl Audience in Italy

A data profile of the people who buy, follow and care about Owl in Italy — modelled from more than twelve digital signal sources. Owl has an estimated audience of 251,135 people in Italy.

#7119among Topic in Italy#268in Pets & Animals

The average Owl fan in Italy is 39.1 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Owl profile in Italy.

Audience size
251K
in Italy
Gender
59.6%♀
40.4% male
Age
39.1
average years
Country rank
#15858
Topic in Italy
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Owl fans

59.6% are female, 40.4% are male, average age 39.1.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Owl audience in Italy
MetricValue
Female59.6%
Male40.4%
Average age39.1
Estimated audience size251,135
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Owl audience in Italy
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4920%
50+21%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Owl audience comes from Italy.

Worldwide audience distribution share by country for Owl
CountryShare
United States29.4%
United Kingdom8.1%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Owl audience in Italy is strongest.

Fig. 05

Top regions by affinity

Owl fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~60K1.40×
02Veneto~20K1.24×
03Lazio~40K1.19×
04Piedmont~20K1.17×
05Tuscany~20K1.16×
06Emilia-Romagna~20K1.15×
07Trentino-Alto Adige/Südtirol~5K1.11×
08Campania~30K1.10×
09Sicilia~20K1.05×
10Puglia~20K1.04×
11Friuli-Venezia Giulia~5K1.01×
12Marche~6K0.97×
13Aosta Valley<1K0.97×
14Molise~1K0.95×
15Sardinia~7K0.94×
16Basilicata~2K0.94×
17Abruzzo~5K0.93×
18Umbria~4K0.92×
19Calabria~7K0.90×
20Liguria~6K0.90×
Appendix

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How to read this data

Audience size is the estimated number of people in Italy who actively search for Owl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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