Rascasse Audience Intelligence

Owl Audience in United States

A data profile of the people who buy, follow and care about Owl in United States — modelled from more than twelve digital signal sources. Owl has an estimated audience of 4,399,511 people in United States.

#4081among Topic in United States#170in Pets & Animals

The average Owl fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Owl profile in United States.

Audience size
4.4M
in United States
Gender
68.4%♀
31.6% male
Age
42.0
average years
Country rank
#7413
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Owl fans

68.4% are female, 31.6% are male, average age 42.0.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Owl audience in United States
MetricValue
Female68.4%
Male31.6%
Average age42.0
Estimated audience size4,399,511
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Owl audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3916%
40-4921%
50+30%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Owl audience comes from United States.

Worldwide audience distribution share by country for Owl
CountryShare
United States28.8%
United Kingdom7.9%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Owl audience in United States is strongest.

Fig. 05

Top regions by affinity

Owl fans by region: top regions in United States
#RegionReachAffinity×
01Washington~100K1.29×
02Vermont~10K1.23×
03Michigan~100K1.22×
04Georgia~200K1.15×
05Missouri~80K1.14×
06Oregon~60K1.11×
07Utah~40K1.11×
08Massachusetts~100K1.10×
09Maine~20K1.10×
10Texas~400K1.09×
11Oklahoma~50K1.07×
12Idaho~20K1.06×
13Kentucky~60K1.05×
14North Carolina~100K1.04×
15Indiana~80K1.04×
16Arkansas~40K1.04×
17New Mexico~20K1.04×
18California~500K1.03×
19New Hampshire~20K1.03×
20South Carolina~70K1.02×
21Connecticut~50K1.02×
22Kansas~40K1.02×
23West Virginia~20K1.02×
24Alaska~10K1.02×
25Virginia~100K1.00×
26Nebraska~20K0.99×
27Minnesota~60K0.98×
28Pennsylvania~100K0.97×
29Arizona~90K0.97×
30Alabama~60K0.97×
31Iowa~40K0.97×
32Louisiana~50K0.96×
33Mississippi~30K0.96×
34Illinois~100K0.95×
35Ohio~100K0.95×
36Tennessee~80K0.95×
37Maryland~70K0.94×
38Colorado~70K0.94×
39Wisconsin~60K0.94×
40Montana~10K0.94×
41Rhode Island~10K0.93×
42South Dakota~9K0.92×
43North Dakota~8K0.91×
44Florida~300K0.90×
45New York~200K0.90×
46New Jersey~100K0.88×
47Nevada~40K0.88×
48Hawaii~20K0.88×
49Delaware~9K0.78×
50Washington, District of Columbia~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Owl, United States
0.66×1.00×1.29×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Owl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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