Owl Audience in United States
Owl has an estimated audience of 4,399,511 people in United States. 68.4% are female, 31.6% are male, average age 42.0. Top regions: California, Texas, Florida.
The average Owl fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Pets & Animals · Type: Topic
Demographics of Owl fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 42.0 |
| Estimated audience size | 4,399,511 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 508,821 | 1.05× |
| Texas | 408,058 | 1.08× |
| Florida | 288,002 | 0.97× |
| New York | 236,486 | 0.96× |
| Georgia | 161,533 | 1.19× |
| Michigan | 148,275 | 1.29× |
| Pennsylvania | 142,359 | 0.96× |
| Illinois | 141,980 | 0.97× |
| North Carolina | 140,019 | 1.06× |
| Ohio | 128,204 | 0.95× |
| Virginia | 109,702 | 1.02× |
| Washington | 104,777 | 1.19× |
| Massachusetts | 103,724 | 1.2× |
| New Jersey | 99,728 | 0.89× |
| Tennessee | 90,943 | 1.03× |
| Arizona | 87,221 | 0.97× |
| Missouri | 85,200 | 1.2× |
| Indiana | 84,736 | 1.05× |
| Maryland | 74,807 | 0.99× |
| Colorado | 68,165 | 0.98× |
| South Carolina | 65,365 | 0.99× |
| Wisconsin | 63,349 | 0.96× |
| Minnesota | 62,791 | 1.0× |
| Oregon | 57,442 | 1.14× |
| Alabama | 57,101 | 0.93× |
| Kentucky | 55,814 | 1.01× |
| Louisiana | 52,377 | 0.92× |
| Oklahoma | 50,719 | 1.04× |
| Connecticut | 45,885 | 1.04× |
| Utah | 44,716 | 1.13× |
| Nevada | 37,738 | 0.89× |
| Arkansas | 36,146 | 1.0× |
| Mississippi | 35,027 | 0.97× |
| Iowa | 34,960 | 0.96× |
| Kansas | 34,128 | 0.98× |
| Idaho | 23,870 | 1.08× |
| New Mexico | 22,857 | 1.04× |
| West Virginia | 21,030 | 1.03× |
| Nebraska | 20,856 | 0.95× |
| New Hampshire | 18,050 | 1.04× |
| Maine | 17,070 | 1.08× |
| Hawaii | 15,227 | 0.81× |
| Rhode Island | 12,270 | 0.88× |
| Montana | 11,624 | 0.95× |
| Vermont | 9,554 | 1.24× |
| Washington, District of Columbia | 9,286 | 0.7× |
| Delaware | 9,157 | 0.75× |
| Alaska | 8,613 | 0.92× |
| South Dakota | 8,100 | 0.8× |
| North Dakota | 7,618 | 0.84× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 7.9% |
| Germany | 4.1% |
See Owl audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Owl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.