EdX Audience in Germany
EdX has an estimated audience of 561,798 people in Germany. 37.6% are female, 62.4% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moodle, Coursera, ICloud, Udacity, Google Ventures.
The average EdX fan in Germany is 32.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moodle, Coursera, ICloud, with strongest over-indexing on Moodle (180.23× the country average). Demographically, the EdX audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of EdX fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 32.4 |
| Estimated audience size | 561,798 |
Audience persona
The typical EdX fan in Germany is more male, around 32.4 years old, with strong Career Orientation tendencies and a notable affinity for Moodle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 128,875 | 1.05× |
| Bayern | 125,841 | 1.39× |
| Baden-Württemberg | 89,739 | 1.17× |
| Hessen | 68,133 | 1.59× |
| Berlin | 48,217 | 1.92× |
| Niedersachsen | 41,764 | 0.77× |
| Sachsen | 24,731 | 0.9× |
| Rheinland-Pfalz | 21,897 | 0.78× |
| Schleswig-Holstein | 15,922 | 0.79× |
| Hamburg | 14,994 | 1.18× |
| Brandenburg | 12,959 | 0.74× |
| Thüringen | 9,908 | 0.69× |
| Sachsen-Anhalt | 9,467 | 0.65× |
| Bremen | 6,012 | 1.25× |
| Saarland | 4,873 | 0.71× |
| Mecklenburg-Vorpommern | 4,519 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moodle | 180.23× | Technology & Electronics |
| Coursera | 115.53× | Business & Career |
| ICloud | 40.19× | Technology & Electronics |
| Udacity | 94.29× | Business & Career |
| Google Ventures | 192.3× | Business & Career |
| Skillshare | 79.3× | Kids & Family |
| Codecademy | 81.37× | Internet & Social Media |
| Halls (cough drop) | 120.31× | Food & Beverages |
| Udemy | 52.3× | Business & Career |
| Accel Partners | 185.09× | Business & Career |
| Khan Academy | 52.51× | Business & Career |
| Code.org | 107.05× | Business & Career |
| Adventure Time | 60.55× | Movies & TV |
| Fiverr | 35.36× | Business & Career |
| Vistaprint | 28.38× | Business & Career |
| Regus | 90.68× | Business & Career |
| The Amazing World of Gumball | 115.93× | Movies & TV |
| Dropbox (service) | 19.47× | Technology & Electronics |
| Total Recall (2012 film) | 62.43× | Movies & TV |
| Stack Overflow | 33.16× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.54 |
| Early Adopter Mentality | POWER | 3.54 |
| Sustainability | BALANCE | 1.84 |
| Social Media Usage | JOY | 1.79 |
| Risk Appetite | THRILL | 1.54 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| India | 7.0% |
| Japan | 6.6% |
See EdX audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does EdX have in Germany?
EdX has an estimated audience of 561,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of EdX fans?
37.6% of EdX fans are female, 62.4% are male, with an average age of 32.4 years.
Which brands do EdX fans like most?
EdX fans show strongest brand affinity for Moodle (180.23×), Coursera (115.53×), and ICloud (40.19×) over the country average.
Where do EdX fans live in Germany?
EdX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 128,875), Bayern (reach 125,841), and Baden-Württemberg (reach 89,739). These three regions account for the largest share of the active audience.
What other brands do EdX fans also like?
Beyond EdX itself, the audience over-indexes on Coursera (115.53×), ICloud (40.19×), Udacity (94.29×), and Google Ventures (192.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for EdX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.