Rascasse Audience Intelligence

EdX Audience in Germany

A data profile of the people who buy, follow and care about EdX in Germany — modelled from more than twelve digital signal sources. EdX has an estimated audience of 561,798 people in Germany.

#4389among Topic in Germany#243in Kids & Family

The average EdX fan in Germany is 32.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moodle, Coursera, ICloud, with strongest over-indexing on Moodle (180.23× the country average).

Demographically, the EdX audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical EdX fan in Germany is more male, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for Moodle.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the EdX profile in Germany.

Audience size
562K
in Germany
Gender
37.6%♀
62.4% male
Age
32.4
average years
Country rank
#10683
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of EdX fans

37.6% are female, 62.4% are male, average age 32.4.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for EdX audience in Germany
MetricValue
Female37.6%
Male62.4%
Average age32.4
Estimated audience size561,798
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the EdX audience in Germany
Age bracketShare%
16-1936%
20-2923%
30-3920%
40-4913%
50+8%
Fig. 04

Worldwide distribution

4.2%

of the worldwide EdX audience comes from Germany.

Worldwide audience distribution share by country for EdX
CountryShare
United States26.8%
India7.0%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the EdX audience in Germany is strongest.

Fig. 05

Top regions by affinity

EdX fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.73×
02Hessen~60K1.51×
03Bayern~100K1.31×
04Bremen~6K1.18×
05Baden-Württemberg~90K1.15×
06Hamburg~10K1.13×
07Nordrhein-Westfalen~100K1.04×
08Sachsen~30K0.91×
09Thüringen~10K0.86×
10Saarland~6K0.85×
11Rheinland-Pfalz~20K0.83×
12Schleswig-Holstein~20K0.82×
13Brandenburg~10K0.81×
14Niedersachsen~40K0.80×
15Sachsen-Anhalt~10K0.78×
16Mecklenburg-Vorpommern~7K0.63×
Fig. 06

Affinity by region

Affinity by region — EdX, Germany
0.63×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the EdX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for EdX audience
#·InterestCategoryAffinity×
01Google VenturesBusiness & Career192.30×
02Accel PartnersBusiness & Career185.09×
03MoodleTechnology & Electronics180.23×
04Halls (cough drop)Food & Beverages120.31×
05The Amazing World of GumballMovies & TV115.93×
06CourseraBusiness & Career115.53×
07Code.orgBusiness & Career107.05×
08RegusBusiness & Career90.68×
09CodecademyInternet & Social Media81.37×
10SkillshareKids & Family79.30×
11Total Recall (2012 film)Movies & TV62.43×
12Adventure TimeMovies & TV60.55×
13Khan AcademyBusiness & Career52.51×
14UdemyBusiness & Career52.30×
15ICloudTechnology & Electronics40.19×
16FiverrBusiness & Career35.36×
17Stack OverflowTechnology & Electronics33.16×
18VistaprintBusiness & Career28.38×
19Dropbox (service)Technology & Electronics19.47×
20Google DriveTechnology & Electronics12.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the EdX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by EdX audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.02×
Career OrientationPOWER1.93×
Need for SecurityCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by EdX audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.96×
Pet OwnershipJOY0.98×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does EdX have in Germany?

EdX has an estimated audience of 561,798 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of EdX fans?

37.6% of EdX fans are female, 62.4% are male, with an average age of 32.4 years.

03

Which brands do EdX fans like most?

EdX fans show strongest brand affinity for Moodle (180.23×), Coursera (115.53×), and ICloud (40.19×) over the country average.

04

Where do EdX fans live in Germany?

EdX fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do EdX fans also like?

Beyond EdX itself, the audience over-indexes on Coursera (115.53×), ICloud (40.19×), Google Ventures (192.3×), and Skillshare (79.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See EdX audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for EdX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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